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Benchmarking Attribution Maturity Across Leading B2B Organizations.

Why is something so simple in theory—maximizing ROI—so difficult in practice?

Pipeline health refers to the state of the revenue pipeline. A healthy sales pipeline means that there are enough leads and opportunities in each stage of the pipeline to ensure consistent revenue generation.

In the face of budget cuts, hiring freezes, and dwindling resources, maintaining a healthy sales pipeline is more critical than ever. The Predictable Pipeline Strategy empowers marketing and sales teams to stay proactive, ensuring consistent lead generation and efficient pipeline management despite these challenges. By aligning efforts and focusing on the most impactful opportunities, teams can navigate resource constraints while still driving predictable growth.

In rapidly changing and evolving times, with compliance changes and an uncertain economic climate– marketing strategy cannot be set in stone.

Raise your hand if you have a fool-proof way to predict and generate pipeline.

7 Strategies for the Modern Marketer

Explore 2024's marketing attribution trends, challenges, and solutions in this comprehensive research report.

Jason Beddall, VP of Growth Marketing at Ncontracts, shares how his team transformed marketing attribution and forecasting with RevSure. Before adopting RevSure, data was scattered across HubSpot, Salesforce, and Google Ads, making it nearly impossible to connect campaign activity to pipeline and revenue. Jason explains how RevSure unified their systems, standardized data, and delivered full-funnel visibility, from lead flow to deal velocity. He credits RevSure’s Pipeline Projections and Demand Gen Effectiveness views for helping his team confidently forecast revenue, identify high-performing campaigns, and optimize spend across channels. Jason also praises RevSure’s hands-on partnership and AI-driven insights that guide next best actions, improve ROI tracking, and align sales and marketing around a single source of truth.

Zane Halstead, Marketing Operations at mabl, emphasizes the immense value RevSure brings to his role. He describes it as a significant time saver that streamlines his workload and enhances his sense of control over daily tasks. Zane highlights the platform's reliable and accurate data, enabling him to quickly generate reports and focus more time on strategic analysis rather than manual preparation. For smaller marketing and ops teams, where quick turnarounds are often overwhelming, RevSure provides much-needed efficiency and peace of mind. It's a tool that has transformed his productivity and approach to data-driven insights.

Zane Halstead, Marketing Operations at mabl, praises the exceptional partnership with RevSure. He highlights the platform's unique ability to provide behind-the-scenes insights and the team's receptiveness to feedback, addressing pain points with custom solutions. Zane values the transparent and collaborative approach, describing it as a true partnership rather than a typical vendor relationship. This mutual understanding has fostered ongoing growth and benefits for both teams.

Leah Itzkovich, Head of Demand Generation at mabl, highlights the transformative impact of RevSure on their ROI. She shares how the platform provides immediate visibility into program performance, enabling swift adjustments—whether reallocating funds from underperforming initiatives or doubling down on successful ones. This agility has significantly improved their pipeline generation efficiency, achieving more impact with the same marketing budget. Leah notes that they are now closer than ever to reaching their ambitious 15:1 pipeline ROI goal at mabl.

Arjav Patel, Sr. Director of GTM Finance at SnapLogic, highlights how RevSure has been instrumental in tracking lead progression across multiple quarters, addressing the challenge of understanding what happens to leads after they enter the funnel. RevSure's capabilities have significantly reduced the time spent piecing together data, allowing SnapLogic to quickly identify whether issues lie in lead quality or process efficiency. This has provided much-needed transparency and actionable insights with just a few clicks, streamlining decision-making for the executive team.

Karin Stevens, Chief Marketing Officer at Overhaul, discusses the company's journey from its launch in 2016 to its significant growth over the past few years. Overhaul specializes in supply chain risk management and intelligence software, catering to enterprise brands, including several Fortune 500 companies. Stevens highlights the critical role RevSure has played in their hyper-growth phase by providing invaluable pipeline depth and predictability insights. She commends RevSure's user-friendly UI and the real-time reports and dashboards that have saved significant hours in their reporting processes. RevSure has facilitated better cross-functional communication among their go-to-market teams, bringing together sales, marketing, RevOps, and customer success.

Tyson Wigfall, Head of Marketing at Breakthrough, explains that the company's B2B SaaS marketing team leverages RevSure for enhanced revenue insights. The key challenge for the team, prior to using RevSure, was understanding the campaign and program mix that drives pipeline and revenue. With over ten campaign touches in Salesforce before an opportunity is created, it is crucial to identify which efforts lead to sales. Previously reliant on manual processes and HubSpot, Breakthrough is now using RevSure to streamline analysis, save time, and improve decision-making across demand generation and sales.

Most of you are likely familiar with the capabilities of ChatGPT, renowned for its ease of answering complex questions through natural language. But there has never been a way to access your sales and marketing data in such a way - until today. We’re thrilled to announce RevSure’s latest enhancement, and we’re calling it Reli. Reli harnesses the strengths of Generative AI and Predictive AI in a user-friendly chatbot format, easily accessible via Slack. In today's fast-paced digital world, marketing teams are constantly striving to stay ahead. Reli simplifies this process by enabling quick and efficient access to crucial information without the need to switch between multiple applications.

With RevSure, automate your pipeline scrubbing at the start of the quarter, reduce friction between sales and marketing functions, stop revenue leakages and focus on Qualified Opportunities with AI-based insights.

Countless tools tell you how to convert visitors, generate leads, and manage your sales funnel. However, no software on the market today can support marketers and revenue teams master pipeline generation. That’s where a sales pipeline readiness platform comes in.

Introducing alerts in RevSure - Never miss an essential action item again! Receive alerts for every new lead, deal progression, stagnating lead, lead with a blank field... and the list goes on. You can even update Salesforce fields without ever leaving Slack. With RevSure Alerts, you can reduce manual workflows, maintain good data hygiene, and never miss an important update again.

Today's go to market stack has hundreds of tools that enable marketing teams to generate leads and for sales teams to hurt them. But what happens during the transition between leads to opportunities?

To increase your pipeline in revenue generation, you need to prioritize the right leads for qualification based on which ICP converts the most. Marketing teams today refined their ICP based on product market fit and engagement, but miss out on the actual conversion factors learned from past closed won deals.

Take the pain out of pipeline forecasting! You can now quickly and confidently commit to pipeline generation and coverage targets with a forward-looking view of your pipeline based on your company's unique GTM motion.

Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.

What are the best performing marketing campaigns, and how are they trending quarter over quarter? Which A/B tests are actually accelerating opportunities? Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team.

Take the guesswork out of conversions with Al-powered recommendations. Get predictive lead recommendations. Improve stage-to-stage conversions. Maximize marketing spend ROI

Best Practices for Marketing Automation Setup & Attribution

Ready to optimize your marketing strategies and drive results? Our ebook, "Marketing Attribution & Optimization: Best Practices for B2B Mid-Market and Enterprise," provides practical advice for streamlining your attribution efforts and achieving data-driven success.

The Future of B2B Attribution E-book

The evolving landscape of B2B marketing has rendered traditional attribution methodologies inadequate, creating a disconnect between sales and marketing teams and hindering actionable insights. This whitepaper reviews these shortcomings and proposes a new comprehensive approach.

Optimizing Demand Generation in 2024

7 Strategies for the Modern Marketer

Bring clarity, control, and confidence to your marketing spend with hierarchical, AI-powered optimization.

Most teams measure pipeline volume, RevSure helps you measure its fitness. See how Pipeline Health turns visibility into predictive intelligence for smarter, more confident growth.

Go beyond clicks and form fills to uncover what truly drives revenue. See how RevSure’s Deep Funnel Optimization turns buyer behavior into smarter targeting and lower CAC.

Turn complex funnel data into clear, customizable dashboards that move at GTM speed.

Explore Data Like Never Before- With Reli Canvas.

Go beyond intuition, and see how RevSure transforms real-time pipeline data into forecasts you can trust.

B2B GTM leaders face constant pressure to justify spend and prove impact across complex, multi-channel funnels. Traditional attribution alone can’t guide confident budget allocation.

Eliminate Delays With Instant, Context-Aware Form Responses

Turn Research into Revenue with AI-Driven Account Intelligence

Make Every LinkedIn Message Count with Signal-Based Social Selling

Turn anonymous clicks into named accounts, live. Capture intent, map identities, and take action, without delay.

Join Deepinder Singh Dhingra (Founder & CEO, RevSure.ai) and Sam Mallikarjun (GM, Agent.ai) for an eye-opening session on the rise of Agentic AI in modern GTM execution.

Join Mike Phillippi and Alex Cox as they unpack how modern attribution transforms GTM strategy—turning insights into revenue-driving action.

Lost leads = lost revenue. Learn how AI and better processes ensure every lead gets worked!

Are you ready to transform your sales and marketing efforts with AI? Join us for an exclusive webinar on how Predictive and Generative AI can revolutionize pipeline generation and improve predictability for your go-to-market (GTM) strategy. In this session, we’ll explore practical ways to integrate these advanced technologies to drive more accurate forecasting and revenue growth.

Join us to explore how RevOps teams can collaborate with marketing to set up effective systems and workflows. Enhance tracking, measurement, and attribution to drive better B2B marketing results. Learn actionable strategies to improve your marketing efficiency and ROI. Register now!

Deepinder, founder of RevSure AI, shares his extensive experience in scaling data-driven SaaS businesses and discusses the importance of unifying the GTM stack. Attendees will learn how to integrate B2B GTM data, predict effective channels, and take practical steps to avoid common pitfalls.

Learn how to measure and attribute your efforts accurately, present wins using data and analytics, align goals with executive priorities and enhance communication between marketing teams and executives. This session is valuable for both seasoned marketers and beginners, ensuring your contributions are recognized and valued by top leadership.

Transform your marketing efforts into a strategic asset that significantly impacts your company's bottom line.

What if I told you there was a way to never miss your pipeline and revenue targets while being extremely efficient? There are four pillars to confidently developing a targeted demand strategy that consistently achieves and even exceeds pipeline and revenue targets — and we want to show you what this could look like for your organization.

We surveyed 420+ marketing leaders to get a glimpse into the state of their pipeline, approach to pipeline generation, and how they plan to hit their revenue targets in the year ahead.

Join us as we discuss revenue drivers and debate what team - marketing, sales or business operations- owns those drivers, what lever’s can be pulled and who can push?

Explore effective B2B marketing strategies for a complex buying landscape in our live webinar with experts from Forrester and RevSure.

Deep Funnel Attribution

Decode the Deep Funnel

Pipeline Projections

Analyze every opportunity and deliver AI-powered insights so you can improve pipeline quality and confidently generate revenue quarter-over-quarter.

Campaign Optimization

RevSure Campaign Optimization calculates ROI of marketing spend so you can understand the effectiveness of your campaigns, make better decisions about how to allocate budgets, and scale up your best campaigns.

As AI systems evolve, isolated task agents are giving way to coordinated swarms that collaborate, communicate, and self-optimize toward shared business outcomes. But what does this mean for B2B go-to-market teams? At RevSure, each domain-specific agent, from Marketing Optimization to Pipeline Acceleration to Revenue Predictability, performs specialized tasks such as Attribution, Deep Funnel Optimization, and Pipeline Generation Prediction. Together, they operate as a swarm of interlinked agents, continuously sharing context, signals, and goals across the funnel. In this session, we’ll show how RevSure’s agents work in sync, with Marketing Optimization driving reallocation decisions, Pipeline Acceleration acting instantly on them, and Revenue Predictability refining forecasts, all moving as one coordinated, goal-driven system.

RevSure is thrilled to participate in B2B Marketing Expo, one of the largest gatherings of marketing leaders, innovators, and technology providers shaping the future of B2B growth. This dynamic event brings together CMOs, marketing strategists, sales leaders, and RevOps professionals to explore cutting-edge tools, actionable strategies, and emerging trends that define modern marketing. Over two days, attendees will discover how leading organizations are rethinking pipeline generation, revenue impact, and customer engagement in a rapidly evolving digital landscape.

RevSure AI is proud to be a Gold Sponsor at 6sense Breakthrough ‘25. Don’t miss the session “Driving Paid Media ROI at Scale: Zscaler & RevSure” with Chethan Chandra (Zscaler) and Deepinder Singh Dhingra (RevSure). They’ll share how Zscaler uses RevSure to connect every dollar of paid media to revenue with precision and full-funnel visibility. Join us at #Breakthrough25 to see how paid media becomes a predictable growth driver.

RevSure AI is proud to be a Community Sponsor at MOps-Apalooza 2025. This is where GTM, marketing ops, and revops leaders come together to share, learn, and push the industry forward. We’re excited to contribute to a community that thrives on data, innovation, and real impact. Looking forward to connecting with peers at #MOpza25!

RevSure.ai is powering the shift from dashboards to distribution agents. In this session, Deepinder Singh Dhingra demonstrates how GTM teams deploy full-funnel agents to unify attribution, project pipeline with precision, and activate buyer intelligence in real-time. From account prioritization to next-best actions, see how agentic AI transforms fragmented funnels into seamless revenue execution.

RevSure is excited to join a select group of cutting-edge startups at Operator Collective’s GTM Product Showcase—a curated, invite-only experience designed for enterprise leaders, GTM experts, and early-stage innovators. This event brings together a powerful community of sales, marketing, and RevOps executives to evaluate emerging GTM solutions that are shaping how companies drive pipeline, revenue, and growth.

After a packed day of sessions at the 6sense event, join RevSure for a relaxed, informal evening just around the corner. Connect with go-to-market, marketing, and revenue leaders over a pint (or two!) as we gather for good drinks and even better GTM conversations. Whether you’re looking to decompress or keep the momentum going, this is your chance to build meaningful connections in a casual pub setting.

RevSure and Convertiv invite you to an unforgettable evening aboard a private cruise through Boston Harbor. Join a curated group of GTM, marketing, and revenue leaders for scenic views, insightful conversation, and casual networking—followed by a dockside happy hour to keep the momentum flowing. Whether you're looking to expand your network, share ideas, or just enjoy a relaxing evening on the water, this event offers the perfect blend of connection and coastal charm.

Take a break from dashboards and dive into the stands! Join RevSure and RevOpsForce for an exciting night at Oracle Park as the San Francisco Giants take the field. We’re bringing together a select group of revenue, sales, and marketing leaders for a fun, informal evening filled with baseball, networking, and great conversations. Whether you're looking to unwind, connect with peers, or just enjoy a summer evening at the ballpark, this is the perfect opportunity to step away from the pipeline and into the park.

Join RevSure for an evening of cocktails, conversations, and connections with 50+ GTM, Marketing, and Revenue leaders in Austin. Hosted at The Carpenter Hotel, this relaxed Monday social is your chance to network with peers, swap insights, and unwind with a bit of Texas flair—including craft cocktails, cowboy boot giveaways, and surprise local prizes. Spots are limited—don’t miss out!

RevSure is thrilled to be part of INBOUND 2025, taking place September 3–5 at San Francisco’s iconic Moscone Center. Join us to discover how AI-powered full-funnel intelligence is transforming go-to-market strategies, enhancing pipeline predictability, and accelerating revenue growth. Connect with our team, experience live demos, and explore how RevSure is helping modern GTM teams drive smarter, more predictable growth.

RevSure is proud to join Vista’s Go-To-Market Success BPSS conference in Austin—an exclusive event bringing together GTM, marketing, sales, and customer success leaders from across the Vista portfolio. Meet Alex Cox, Clay Cozby, and E.T. Mac to explore how AI is redefining marketing optimization, pipeline predictability, and full-funnel execution.

RevSure is excited to be at 6sense Inspire UK 2025! Join us to explore how top GTM teams are transforming pipeline predictability and marketing impact with AI-driven insights. From deep funnel attribution to intelligent campaign planning, RevSure empowers revenue teams to move faster, align better, and grow smarter. Let’s connect in London and reimagine what’s possible across the full funnel.

RevSure is heading to SaaStock USA in Austin! Visit us at Booth #302 to meet Alex Cox, Jerry Henry, E.T. Mac, and Clay Cozby. Explore how leading GTM teams are driving predictable growth with AI-powered full-funnel intelligence. Whether you're tackling attribution gaps, pipeline inefficiencies, or campaign ROI questions, we’ve got the answers. Let’s talk strategy, innovation, and the future of revenue acceleration.

Join us in Palo Alto for an exclusive evening hosted by RevSure.ai, designed for GTM leaders to step away from dashboards and engage in real, insightful conversations. Expect meaningful connections, industry dialogue, and a relaxed setting with craft cocktails and curated bites. Space is limited—RSVP Alex Cox (alex@revsure.ai) to connect with the community driving the future of GTM.

Join senior GTM leaders for an exclusive evening of strategic discussions, networking, and fine dining. Hosted by RevSure, SalesIntel, Sendoso, and Convertiv, this intimate dinner is designed for candid conversations on the future of go-to-market strategies. Seats are limited—RSVP now to secure your spot!

Connect with senior marketing leaders for an evening of great food, meaningful conversations, and shared insights. Hosted by RevSure.ai and pharosIQ, this relaxed and intimate dinner provides a unique opportunity to exchange ideas and experiences in a no-pressure setting. Seats are limited—RSVP now to secure your spot by emailing alex@revsure.ai!

RevSure is thrilled to be part of CyberMarketing Con 2024! Join us at Table No. 6A to discover how our AI-powered solutions are revolutionizing pipeline health, forecasting, and full-funnel marketing attribution for B2B companies. Whether you're looking to align your marketing and sales teams or enhance your campaign ROI tracking, we’ve got the insights and tools to help you succeed. Stop by to meet our team, explore our innovative platform, and learn how RevSure can empower your revenue strategies.

Join us for an unforgettable evening of drinks, delicious bites, and engaging conversations with fellow GTM leaders from the NYC area. Let’s celebrate the season in style, share insights, and connect with like-minded professionals. Mark your calendar for Thursday, December 5th, from 4:30 PM to 7:30 PM at Madison Lounge, NYC. Bring your energy, your holiday spirit, and get ready to toast to a season of success and camaraderie. We can't wait to celebrate with you!

RevSure and RAB2B are excited to host an exclusive evening at the Golden State Warriors vs. Atlanta Hawks basketball game on Wednesday, November 20th. Join us for a night of thrilling sports action, networking with industry leaders, and casual conversations about the future of marketing revenue operations.

Join us at SaaStock Europe in Dublin, where the SaaS community converges to shape the future of the industry. Visit the RevSure booth to explore cutting-edge solutions for full-funnel attribution, and connect with Alex Cox, our VP of GTM, who will be there to share insights and strategies for driving growth. Don’t miss this opportunity to network with industry leaders and elevate your SaaS game!

Join us at 6sense Breakthrough '24, the can't-miss B2B conference, happening October 7-10 at Fontainebleau Las Vegas. With over 1,000 sales and marketing leaders in attendance, this event is your chance to dive deep across the B2B Tech landscape, hear customer success stories, and gain actionable insights. Meet our team at the booth, Deepinder Singh Dhingra, Alex Cox, and Harry Hawk, who are ready to share their expertise and help you tackle the toughest revenue challenges.

Skip the discovery call and dive straight into our product demo with Alex Cox, Vice President of GTM at RevSure, at the @RevGenius GTM Demo Day. Discover how RevSure's full-funnel attribution solution can accelerate pipeline building and help your marketing and revenue teams prove ROI.

We invite you to an exclusive evening of baseball, networking, and fun as the Giants take on the Minnesota Twins at Oracle Park on Friday, July 12 at 7:15 PM. Enjoy a great view of the game with complimentary food and beverages while connecting with marketing, revenue, and GTM leaders.

Join us for a not-to-be-missed community event by MarketingOps.com, designed for Marketing and RevOps professionals. Alex Cox, Head of GTM at RevSure, will delve into the future of marketing attribution and measurement. Engage with compelling stories from the field and enjoy delicious treats on us!

Join RevSure AI and 6sense at Inspire UK 2024 on 12th June at 155 Bishopsgate, London, to explore transformative B2B revenue strategies.

Join us at MOps-Apalooza, a community-led summit that will bring together 500+ of the best and brightest in Marketing and Revenue Operations for 3-days of learning and community-building

Comparing AI-Based Predictive Full Funnel Attribution Solution to Account-Based Marketing Solutions is actually very difficult, because the two platforms aren’t meant to do the same thing. In reality, they can work together to build a stronger, more data-focused marketing strategy.

Comparing AI-Based Predictive Full Funnel Attribution Solution to Marketing Automation Platforms, such as HubSpot or Marketo, is like comparing icing to cake. Each can be great alone– but together, they are much more delicious. Or in this case–powerful.