True Impact of Your Marketing with Incrementality Testing

Incrementality Testing helps you answer the most critical question for any marketer: Did this marketing activity actually drive additional conversions, or would those conversions have happened anyway? With our powerful testing methods, you’ll know exactly how much of an impact your campaigns are making.

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Advanced Incrementality Testing Methods for Unbiased, Reliable, and Actionable Marketing Insights

From identifying visitors and eliminating data duplicates to mapping prospects and detecting high-intent signals, RevSure turns hidden engagement into pipeline opportunities.

Statistical Conversion Lift Analysis

RevSure’s Statistical Conversion Lift Analysis measures and assesses the statistical significance of conversion lifts of a given marketing campaign /activity. You’ll get clear and statistically valid insights into which tactics are delivering the most conversion lifts. The model applies a Chi-Squared test and automatically validates whether sample sizes meet the required statistical power, ensuring every lift you see is trustworthy and not a random fluctuation.

Pre-Post Analysis

Our Pre-Post Analysis allows you to measure the change in performance before and after implementing a marketing intervention, campaign, or activity. This approach helps you understand the statistically significant correlation between your marketing efforts and performance improvements. Using a Welch two-sample t-test with effect-size calculations, the system distinguishes meaningful improvements from normal variation in your funnel.

Campaign Lift Analysis

Measure true campaign effectiveness by comparing conversion rates against baselines or control groups. With built-in support for across-campaign comparisons, control-group testing, and two-proportion z-tests, you can quantify lift, validate statistical significance, and make informed investment decisions.

Multi-variate Causal Incrementality Testing

RevSure brings advanced Causal Incrementality Testing to the platform, enabling you to measure the true causal impact of your marketing interventions. This method goes beyond correlation to pinpoint what’s actually driving business growth. Powered by a Bayesian structural time-series model, it incorporates multiple covariates, overlapping tactics, and external factors to produce an accurate, noise-free estimate of real causal lift.

Higher Statistical Confidence

RevSure’s Incrementality Testing framework is built on robust statistical models that ensure every result meets the highest standards of validity. This means your insights are not only accurate but also statistically defensible, giving you confidence in decisions that shape your marketing strategy. Each method incorporates significance checks, confidence bands, and power validations, ensuring your investments are guided by evidence rather than assumptions.