The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution
videos

Improving ROI with AI-powered Insights for mabl

Leah Itzkovich, Head of Demand Generation at mabl, highlights the transformative impact of RevSure on their ROI. She shares how the platform provides immediate visibility into program performance, enabling swift adjustments—whether reallocating funds from underperforming initiatives or doubling down on successful ones. This agility has significantly improved their pipeline generation efficiency, achieving more impact with the same marketing budget. Leah notes that they are now closer than ever to reaching their ambitious 15:1 pipeline ROI goal at mabl.