The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution
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Ncontracts Customer Success Story | RevSure

Jason Beddall, VP of Growth Marketing at Ncontracts, shares how his team transformed marketing attribution and forecasting with RevSure. Before adopting RevSure, data was scattered across HubSpot, Salesforce, and Google Ads, making it nearly impossible to connect campaign activity to pipeline and revenue. Jason explains how RevSure unified their systems, standardized data, and delivered full-funnel visibility, from lead flow to deal velocity. He credits RevSure’s Pipeline Projections and Demand Gen Effectiveness views for helping his team confidently forecast revenue, identify high-performing campaigns, and optimize spend across channels. Jason also praises RevSure’s hands-on partnership and AI-driven insights that guide next best actions, improve ROI tracking, and align sales and marketing around a single source of truth.
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