The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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AI Engine

B2B's First High-Precision Attribution AI Engine

Forget about sifting through charts or tables—get actionable insights instantly. Bringing together the best of Marketing Mix and Touch-Based Attribution approach, along with Predictive AI and Generative AI, the RevSure AI engine delivers precise, actionable recommendations to elevate marketing performance and optimize strategies across channels.
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Auto-trained and Customized For Your Unique Data and GTM strategy

Multi-Level AI Engine

Our AI Engine analyzes hundreds of attributes at the record level for Leads, Accounts, and Opportunities to predict conversion probabilities. It combines these results with multiple macro-level models that capture high-level trends to project pipeline and booking readiness for future quarters.

Predictive Pipeline Propensity

Our AI-based scoring engine assigns a probability to each Lead, Account, and Opportunity, predicting their conversion propensity to Pipeline and Booking. This allows our customers to prioritize and focus on the top Leads, Accounts, and Opportunities, enhancing efficiency and effectiveness.

Multi-Touch Attribution

Our Multi-Touch AI Attribution model evaluates the significance of each touchpoint and attributes every conversion stage in the funnel. This approach provides comprehensive insights into the conversion process and helps predict the next-best action for each lead at the campaign level.

Multivariate Marketing Mix Regression

Understand how your marketing channels contribute to Pipeline and Revenue. Our AI model calculates the impact of various marketing channels, such as Google, LinkedIn, and MetaAds, on revenue forecasts compared to other events in the buyer journey.

Predictive Campaign Performance

RevSure connects full-funnel campaign attribution data with Lead and Opportunity level conversion propensities to predict the future potential of your campaigns and their overall projected ROI. This insight empowers you to make informed decisions on which campaigns to pause and which ones to double down on.

Transforming Pipeline Chaos into Clarity with RevSure

RevSure provides 360-degree visibility and actionable intelligence to turn pipeline generation into predictable revenue growth. With AI-powered recommendations and predictions, we don't let your pipeline become a pipe dream.

Fuel GTM Decision-making with RevSure AI

The RevSure AI Engine™ drives your Go-To-Market (GTM) strategy by powering campaign performance predictions, recommending optimal campaign spend reallocations, identifying the next best touchpoints, and assessing pipeline health and booking potential. You can get the most out of your marketing efforts, resulting in a remarkable 3x to 5x return on investment within the first year.
GTM Contributions
Assess and predict the impact of various marketing channels on revenue forecasts and buyer journey.
Next-best Action
Leverage attribution and conversion paths to determine the next best action for leads to enhance conversions.
Pipeline Projections
Identify the factors driving win rates, focus on quality opportunities, and analyze your pipeline composition.
Lead and Account Prioritization
Focus on the top leads and accounts with our AI-powered scoring engine.
Campaign Reallocations
Optimize marketing spend by reallocating funds to high-impact campaigns with performance forecasts.

RevSure Reli

Your Gen AI Chatbot in Slack
RevSure Reli combines Generative AI and GTM data to elevate your marketing and sales performance directly within Slack. Instantly obtain answers to business questions, share insights for quicker decision-making, and benefit from AI-driven insights and recommendations. Save time and effort with automated summaries and reports, maintaining productivity without leaving your workspace.
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RevSure Deep Funnel Attribution & Insights

Get comprehensive insights into every lead source, campaign, and channel with our AI-powered solution. Decode the deep funnel, map every touchpoint, and identify the best conversion paths to optimize your marketing efforts and scale high-performing campaigns. Gain an in-depth understanding of buyer journeys, enabling you to keep them engaged.
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Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

AI

AI for Marketing Operations and Marketing Mix Modeling: Transforming B2B Marketing Attribution

Struggling to make traditional MMM work in today’s fast-paced B2B world? Discover how AI-powered Marketing Mix Modeling addresses the complexities of modern marketing—offering real-time insights, predictive accuracy, and multi-touch attribution to optimize budgets and boost ROI.

Pipeline

What Engagements Are Influencing the Journey from Visitors to Pipeline

Understanding which engagements truly drive visitors through your funnel is essential for B2B success. From high-intent actions like demo requests to the elusive "dark funnel" of anonymous interactions, this blog explores how to identify and prioritize impactful engagements. Learn strategies to leverage AI, illuminate hidden behaviors, and align sales and marketing for pipeline growth.

Marketing

Simplifying Complex B2B Customer Journeys with Advanced Analytics & Attribution

B2B customer journeys are complex, with fragmented touchpoints and extended sales cycles. This blog explores how advanced analytics and attribution can simplify the chaos, offering full-funnel visibility, real-time insights, and actionable strategies. Learn how RevSure empowers marketers to turn intricate customer journeys into clear paths to growth and revenue.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.
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SolutionsUse CasesMarketing ROI and AttributionCampaign OptimizationDeep Funnel AttributionPipeline AccelerationPipeline PredictabilityFor Your RoleChief Marketing OfficersDemand GenerationMarketing OperationsRevenue Operations
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© 2024 RevSure.AI Inc.
The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
DOWLOAD EBOOK
Future of attribution

Adjust your marketing mix with the
full-funnel in mind

Easily gain insight, beyond first or last touch, with built-in advanced Markov Chain modeling, so you can adjust your campaigns, channel or lead source mix to optimize your marketing results each quarter and year.

Learn Which Channels are Highest Converting through the Funnel

Understand which channels have the highest conversion rates at each stage of the funnel, from lead to closed won.

Maximize campaign ROI
Deep-Dive into each Channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Uncover the tactics that generate pipeline
Understand the Common Paths Buyer’s Take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

Improve marketing spend efficiency
See Lead Journey’s by Buying Stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Analyze marketing attribution
Learn which channels are highest converting through the funnel

Understand which channels have the highest contribution towards conversion at each stage of the funnel.

Deep-dive into each channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Understand the common paths buyer’s take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

See lead journey’s by buying stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Optimize the next best action

Use attribution and conversion paths to optimize the next best action for a cohort of leads, in order to increase their likelihood to continue converting.

AI lead recommendationsmarketing campaign analysis

More ways to predict and generate pipeline

Pipeline Projections

No more worrying about how much pipeline you will generate.

Unified Funnel & Pipeline

Improve conversion rates across ever funnel stage with ease.

Lead Prioritization Recommendations

Know exactly which leads turn into opportunities.

No more random acts of marketing.

Pipeline & Revenue Predictions, Attribution and Funnel Intelligence in one place.
See a Demo
SolutionsUse CasesMarketing ROI and AttributionCampaign OptimizationDeep Funnel AttributionPipeline AccelerationPipeline PredictabilityFor Your RoleChief Marketing OfficersDemand GenerationMarketing OperationsRevenue Operations
CompanyAboutContactNewsPricingWhy RevSureFuture of AttributionSecurity Center
Product
Solutions
Resources
Company
SOC 2 Type II Certified
GDPR Compliant
© 2024 RevSure.AI Inc.
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