AI Engine

AI-Powered Precision Built for Complex B2B GTM Motion

Forget about sifting through charts or tables—get actionable insights instantly. Bringing together the best of Marketing Mix and Touch-Based Attribution approach, along with Predictive AI and Generative AI, the RevSure AI engine delivers precise, actionable recommendations to elevate marketing performance and optimize strategies across channels.

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Auto-trained and Customized For Your Unique Data and GTM strategy

Multi-Level AI Engine

Our AI Engine analyzes hundreds of attributes at the record level for Leads, Accounts, and Opportunities to predict conversion probabilities. It combines these results with multiple macro-level models that capture high-level trends to project pipeline and booking readiness for future quarters.

Predictive Pipeline Propensity

Our AI-based scoring engine assigns a probability to each Lead, Account, and Opportunity, predicting their conversion propensity to Pipeline and Booking. This allows our customers to prioritize and focus on the top Leads, Accounts, and Opportunities, enhancing efficiency and effectiveness.

Multi-Touch Attribution

Our Multi-Touch AI Attribution model evaluates the significance of each touchpoint and attributes every conversion stage in the funnel. This approach provides comprehensive insights into the conversion process and helps predict the next-best action for each lead at the campaign level.

Multivariate Marketing Mix Regression

Understand how your marketing channels contribute to Pipeline and Revenue. Our AI model calculates the impact of various marketing channels, such as Google, LinkedIn, and MetaAds, on revenue forecasts compared to other events in the buyer journey.

Predictive Campaign Performance

RevSure connects full-funnel campaign attribution data with Lead and Opportunity level conversion propensities to predict the future potential of your campaigns and their overall projected ROI. This insight empowers you to make informed decisions on which campaigns to pause and which ones to double down on.

Incrementality & Causal Impact Analysis

RevSure’s Incrementality Testing, including Pre-Post, Lift, and Causal Impact analysis, helps you measure the true effect of any marketing activity. Determine if conversions were truly driven by the campaign or would have happened anyway, so you can validate ROI and optimize spend with confidence.

Transform Data Overload into Clear Insights with RevSure

RevSure's auto-trained AI engine aligns with your unique data and go-to-market strategy, analyzing hundreds of attributes at the record level to project future pipeline and booking readiness. By integrating macro-level trends, it provides a comprehensive view, enabling proactive and informed decision-making.

Fuel GTM Decision-making with RevSure AI

The RevSure AI Engine™ drives your Go-To-Market (GTM) strategy by powering campaign performance predictions, recommending optimal campaign spend reallocations, identifying the next best touchpoints, and assessing pipeline health and booking potential. You can get the most out of your marketing efforts, resulting in a remarkable 3x to 5x return on investment within the first year.

GTM Contributions

Assess and predict the impact of various marketing channels on revenue forecasts and buyer journey.

Next-best Action

Leverage attribution and conversion paths to determine the next best action for leads to enhance conversions.

Pipeline Projections

Identify the factors driving win rates, focus on quality opportunities, and analyze your pipeline composition.

Lead and Account Prioritization

Focus on the top leads and accounts with our AI-powered scoring engine.

Campaign Reallocations

Optimize marketing spend by reallocating funds to high-impact campaigns with performance forecasts.

RevSure Reli

Your Gen AI Chatbot in Slack

RevSure Reli combines Generative AI and GTM data to elevate your marketing and sales performance directly within Slack. Instantly obtain answers to business questions, share insights for quicker decision-making, and benefit from AI-driven insights and recommendations. Save time and effort with automated summaries and reports, maintaining productivity without leaving your workspace.

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RevSure Deep Funnel Attribution & Insights

Get comprehensive insights into every lead source, campaign, and channel with our AI-powered solution. Decode the deep funnel, map every touchpoint, and identify the best conversion paths to optimize your marketing efforts and scale high-performing campaigns. Gain an in-depth understanding of buyer journeys, enabling you to keep them engaged.

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Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Demand Generation

Demand vs. Brand Marketing Investments in 2026

In 2026, the demand vs. brand marketing debate is sharper than ever as CFOs demand measurable ROI, CROs push for a predictable pipeline, and acquisition costs keep rising. Demand delivers a short-term pipeline but struggles with efficiency, while brand builds trust and recognition that lowers CAC and accelerates deals. Thanks to AI-driven attribution and incrementality testing, both sides can now be measured with equal rigor. The winners will be those who dynamically balance brand and demand, treating them as complementary levers for resilient, provable growth.

Why Data Harmonization Is the Foundation of B2B Marketing Ops

B2B GTM teams can’t afford messy, inconsistent data, but that’s the reality most Marketing Ops leaders face today. Disconnected taxonomies, duplicate records, and patchwork enrichment erode attribution accuracy, forecasting confidence, and cross-team trust. This blog explains why data harmonization is now the foundation of modern Marketing Ops.

Pipeline

Community-Led Growth: Why Private Slack & Discord Groups Outperform Cold Outreach

Cold outreach is losing its edge, with reply rates sinking below 6%, while community-sourced deals are closing faster, at higher value, and with stronger win rates. Buyers now gather in private Slack, Discord, and niche groups to trade unfiltered insights and shape vendor shortlists. This blog unpacks why embedding in these communities isn’t just a tactic but a strategic mandate, transforming credibility into measurable pipeline impact.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel  attribution insights and improve conversions.

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