The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution

About RevSure

Founded by experts in analytics, AI, and GTM platforms, RevSure.ai was built to help go-to-market teams optimize GTM performance, accelerate pipeline creation, and drive revenue predictability with confidence.

By the numbers

Helping GTM Teams Win.

$13.3B+

Customer Pipeline Projected as of May '25

4.8/5

Stars based on customer reviews on G2

88.5M+

Customer Conversion Events Analyzed

25

Platform Integrations & Counting

Who is RevSure?

Our team comes from a diverse background that includes marketing technology, artificial intelligence, revenue operations, and data science.

What We Do

We empower marketers to make better decisions,  dramatically increase the effectiveness of marketing activities, and confidently prove ROI.

Our Mission

We are committed to providing actionable insights that unlock the full potential of marketing and sales efforts.  

The Powerhouse Team of RevSure

Deepinder Singh Dhingra

CEO and Founder

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Alex Cox

Head of GTM & Evangelism

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Chitvesh Dutta

Engineering Lead

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Vishwajit Vyas

Head of Strategy & India Ops

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Riddhy Mehta

Sr. Director of Marketing

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Deepinder Singh Dhingra
CEO and Founder
Alex Cox
Head of GTM & Evangelism
E.T. Mac
Head of Sales
Clay Cozby
GTM Consultant
Jerry Henry
Head of Customer Success
Harry Hawk
Director of Customer Success and Marketing Optimization
Francisco Oller Garcia

Solutions Engineer
Amit Prakash Gupta
Fractional CISO
Riddhy Mehta
Sr. Director of Marketing
Jayaram Thiyagarajan
Senior Principal Engineer
Shantanu Shrivastava
Principal Engineer
Rahul Kumar
Principal Engineer
Ravi Sadhwani
Software Engineer
Chiranjeetsinh Jadeja
Software Engineer
Swarn Singh Bhal
Lead Engineer
Satyam Oza
Software Developer
Milan M Baburaj
Software Engineer
Sarthak Garg
Software Engineer
Nishant Saikia
Product Manager
Vinay N M
Product Consultant
Aditya Munshi
Product Manager
Vivek Gautam
Principal Product Designer
Jhilmil Baheti
Product Designer
Azharuddin Hakim
Lead DataOps Engineer

Our Advisors

Deepinder Singh Dhingra

CEO and Founder

bio →

Alex Cox

Head of GTM & Evangelism

bio →

Chitvesh Dutta

Engineering Lead

bio →

Vishwajit Vyas

Head of Strategy & India Ops

bio →

Riddhy Mehta

Sr. Director of Marketing

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Dave Kellogg
Principal at Dave Kellogg Consulting, Board Member of Scoro & Cyberguru
Katrin Ribant
CEO at Ask-Y, Co-founder of Datorama, Ex-Salesforce SVP Product Mgmt.
Barry Sowerwine
Advisor at Innovation Endeavors, Board Member at AlphaSense and Rebellion Defense
Ryan Shopp
Chief Marketing Officer at mabl
Karin Stevens
EVP and Chief Marketing Officer at Overhaul
Tom Wentworth
CMO at incident.io, Advisor & Board Member at ai12z and dotCMS
Mark Kilens
CEO and Co-founder of TACK
Kathi Kaplan
CMO at Kathi Kaplan Consulting, Advisor at Riverside Acceleration Capital and Audyence
Annie Eissler
Chief Marketing Officer, Altvia
Amisha Gandhi
CMO, Former Marketing Leader at Tipalti, SAP & Lanier Media
Rosalyn Santa Elena
Founder and CRO at The RevOps Collective, Advisor at Sendoso, CaptivateIQ & Scratchpad
Tom Murtaugh
President, Portfolio Operations, Nordic Capital
Mike Sitter
Vice President, GTM Operations, Copado
Mike Phillipi
VP of Marketing at Reggora and Advisor for Snapdocs, LeanIX, BinIt, Sendoso, and EverOps
Braydan Young
Growth Co-founder, Sendoso
Glen Shillinglaw
Global Head of Marketing Operations, Abnormal Security
Sunjay Randhawa
VP of Marketing, Ex Automation Anywhere, RingCentral, Corsair, Safeway
Tyson Wigfall
Vice President of Digital Performance Marketing & Growth, National Debt Relief, LLC
Tara Pawlak
Senior Vice President of Marketing, Revenue Grid
Sathish KS
Chief Technology Officer, Zeotap
Mari Strom
Head of GTM at Canopy, and Advisor at Jelly Collective and PackageX
Brian Cox
Director of Product Marketing at VMware Tanzu and Advisory Board Member at Innovus Power
Beth Magee
Former VP, Global Digital and Content at Dynata
David Tishgart
Product Marketing at dbt Labs
Alon Waks
Executive Advisor & Board member at Vidoso, CreatorIQ, Revenue Collective & more

Our Advisors

Dave Kellogg

Barry Sowerwine

Tom Murtaugh

Mike Sitter

Rosalyn Santa Elena

Sathish KS

Mari Strom

David Tishgart

Kathi Kaplan

Harry Hawk

Mike Phillipe

Brian Cox

Ryan Shopp

Karin Stevens

Braydan Young

Tyson Wigfall

Tara Pawlak

Beth Magee

Mark Kilens

Our Values

These are our pillars of success, and we hold ourselves to these standards each and every day, without exception.

Action

Championing a culture of proactive engagement and dynamic response to challenges, we believe in taking decisive action for effective results.

Autonomy

Encouraging individual creativity and decision-making, we empower our team to innovate and operate with independence.

Appreciation

Recognizing every contribution, we celebrate diversity and foster an environment where all achievements are valued.

Accountability

Embracing responsibility and integrity, we hold ourselves accountable to our clients, each other, and our collective goals.

Advancement

Committed to continuous growth and learning, we strive for advancement in all aspects of our business and personal development.

Hear It Straight From Our Customers

Karin Stevens
Chief Marketing Officer
“Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us.”
Ryan Shopp
Chief Marketing Officer
“Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day.”
Tom Wentworth
CMO
“With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”
Tom Murtaugh
VP, GTM Operations
“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”
Elizabeth Villarreal
Director, Marketing Automation, Abnormal AI
With RevSure and leveraging their Deanonymization, in the last 5 months, we uncovered more than 31,000 previously anonymous companies and contacts, opportunities hidden in plain sight that our existing tools missed entirely. We can confidently measure and forecast real pipeline growth directly from anonymous visitor signals.
Jennifer Waterland
Director, Growth Marketing EMEA, Nasuni
RevSure gives us real-time visibility into program performance, attribution that actually ties to pipeline and revenue outcomes, insight into which channels and touches move deals forward, and a detailed Journey timeline to map every marketing and sales interaction across the funnel.
Zach Matek
Director, Marketing Operations & Analytics, Saviynt
With RevSure, we've built reporting that reveals what's happening across every stage of the funnel, from unknown visitors to inquiries, MQLs to SQLs, and more importantly, why it's happening. We're now tracking Performance at the campaign level, Conversion rates across all touchpoints, and which content types actually move the needle at each stage.
Arjav(AJ) Patel
Sr. Director of GTM Finance
“One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?”
Daniel Henderson
Head of Digital Marketing
“If you’re skeptical about branding campaigns (like I was), flip the model. And get RevSure AI to help you figure this out. Instead of starting with impressions, RevSure starts with outcomes, meaning leads that progressed to a meeting set and worked backwards.”
Abdallah Al-Hakim
Sr Director of Digital Marketing
“Inside RevSure AI, I look at our digital campaigns from a completely different angle- Not just by spend, not just by lead count. But by which accounts we actually moved and what stages they progressed through. This is what GTM alignment should look like.”
Shreha Jain
Director, Marketing Operations
“RevSure gave us an additional layer of insights. We’re not sitting there doing calculations repeatedly or timestamping numbers to track changes. For example, seeing conversion rates within each stage at a campaign level is now much easier. It's a storytelling tool that will kind of help you relay a message to your stakeholders and really tell us story outside of just presenting numbers.”
Vivien Tsui
Head of Marketing Operations, CaptivateIQ
Last month, we spotted a spike in demo requests being disqualified as spam/junk, well above baseline. Using RevSure AI, we traced the pattern to Google Paid Search, specifically queries with alternate spellings of our brand. Result: reduction in spam/junk leads from paid search.
Tyson Wigfall
Head of Marketing
“Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time.”
Zane Halstead
Head of Marketing Operations
“RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.”
Becca Wilson
Marketing Operations Manager
Our previous tool required an incredible amount of manual work. I had to build and connect all the properties myself, and as a team of one, I just didn’t have the time. Plus, there was no real support structure to rely on. With RevSure, I don’t have to worry; it just works. The engineering and success teams are already on top of things before I even follow up.
Mark Sladden
Revenue Operations Leader
"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

Ready to try RevSure for yourself?

AI-powered insights to help you evaluate, predict, and build pipeline—faster.

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