The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution

predictive full funnel attribution

How RevSure Works

RevSure.ai was built to give high growth marketing teams the insight they need to confidently scale and prove ROI of marketing contribution to the pipeline. This is how it all works.

1. Integrates With All Your GTM Data

RevSure connects natively to your entire tech stack, including: Website Analytics, CRM, Marketing Automation, Sales Automation, Ad Platforms,  ABM Software, Enrichment Tools, and more.

The data from all of these systems powers the RevSure GTM Data Graph.

2. RevSure GTM Data Graph™ Comes Online

The RevSure GTM Data Graph connects all prospect touch points and harmonizes data from multiple systems across the Marketing, SDR/BDR, and Sales motions. Historical data is used to train this model and it becomes the single source of truth.

3. Journey Timeline Is Constructed

The touch points for every lead, account, and opportunity are stitched together in the Journey Timeline. This makes it easy to identify factors that drive conversion behavior across demographic, firmographic, technographic, interaction, and journey attributes.

4. Unified Funnel Reporting Across Sales, Marketing, & BDR Motion Becomes Available

The end-to-end funnel view across the entire GTM motion is now available. Here, you can analyze stage-to-stage volume, value, velocity, and conversion characteristics across the entire marketing and sales funnel in one consistent view.

5. Multi-Level AI Engine for Insights, Predictions, & Recommendations Activates

The RevSure AI Engine™ powers campaign performance predictions, campaign spend reallocation recommendations, next-best touch, pipeline health and booking potential - and much more.

Enabled by AI-Based Pipeline Acceleration

Interconnected GTM Data Graph with a Multi-Level AI Engine

Combines granular learning of lead/account/opportunity journeys along with the macro GTM motion unique to every business.

Multi-level AI Engine

Overall Macro GTM Motion

RevSure GTM Data Graph

Abstracted interconnected data model integrating & harmonizing data from multiple systems across the Marketing, SDR/BDR, and Sales motions

Your Co-Pilot for Pipeline Generation

See how you can optimize marketing spend and improve ROI with RevSure.


Built to Help You Win

Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your team to focus on the tactical mix that yields the largest impact on revenue

Predicting and generating pipeline has never been easier than with a sales pipeline readiness platform.

Demand generation effectiveness

Understand what drives performance

Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your team to focus on the tactical mix that yields the largest impact on revenue

Receive real-time pipeline projections

Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.

real time pipeline projections
AI recommendations

Take action with AI recommendations

Our AI technology recommends the best leads, audiences, and tactics to prioritize based on your funnel and marketing activity data. Optimize your campaigns to increase conversions and maximize ROI from your demand generation investments.

Align with sales to drive revenue

Compare marketing and sales funnel views so you can better understand how to partner together to generate pipeline at scale. Engage in strategic conversations with sales to align GTM priorities based on the state of your funnel.

Align with sales to drive revenue
AI recommendations

Improve performance with AI recommendations

Our AI technology recommends the best titles, verticals, and account engagement to prioritize so you can optimize your funnel to drastically improve revenue outcomes.

Align with marketing to drive revenue

Break down the sales and marketing funnels so you can see how each team is contributing to revenue generation. Make data-backed decisions and align with marketing on your GTM motion.

Align with marketing to drive revenue
data integrations

Build a holistic revenue funnel

Import account, contact, or lead level data from your CRM and marketing automation platforms. Configure a custom funnel that integrates with our predictive intelligence for a complete revenue funnel management solution.

Project pipeline now and in the future

Track pipeline and booking predictions against targets. Receive real-time pipeline projections so you always know exactly where your win rates and pipeline quality stands. Easily pinpoint funnel leakages so you can address immediately. 

pipeline projections
Optimizing Demand Generation in 2024

Learn how to build higher quality pipeline 3X faster and prove marketing ROI!

Download the eBook

AI-Based Pipeline Acceleration and Marketing ROI Solution

Improve visibility, conversions, efficiency, and growth across the entire funnel.

Unified Funnel & Pipeline

360 view of your marketing and sales funnel to attribute generated and influenced pipeline

Track lead to opportunity stages to optimize performance

Identify the most effective channels, audiences, and tactics 

Pipeline Projections & Insights

Real-time pipeline projections that show exactly how much pipeline you will generate

Projected win rates and the ability to assess pipeline quality

Custom funnel views to compare performance across teams, industries, campaigns, and more

Lead Prioritization Recommendations

AI recommendations on which leads to prioritize and what actions to take

Diagnose where leads are leaking in the funnel and get actionable insights on how to stop it

Analyze marketing campaign performance to identify trends

Receive updates around your pipeline predictions and demand generation efforts the way you need them.
Via Email
Via Slackbot
Via a Customized Dashboard
Receive updates around your pipeline predictions and demand generation efforts the way you need them.
Via Email
Via Slackbot
Via a Customized Dashboard

"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

Mark Sladden picture

Mark Sladden
Revenue Operations Leader

Ready to see RevSure in action?

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Your Co-Pilot for Pipeline Generation.