The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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The RevSure Blog

Marketing
January 20, 2025
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Transforming Ad Platforms with Deep-Funnel Signals: Leveraging Holistic B2B Marketing Attribution to Drive Better Outcomes

Discover how integrating holistic B2B Marketing Attribution, Full Funnel Attribution Solutions, and AI for Marketing Operations and AI for Revenue Operations can enhance your pipeline by sending deeper funnel signals back to Google and LinkedIn.

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Why Attribution Initiatives Need Predictive Intelligence & Next-Best Action to Drive Impact in 2025
Deepinder Singh Dhingra | Founder & CEO
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What Engagements Are Influencing the Journey from Visitors to Pipeline
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Marketing

Transforming Ad Platforms with Deep-Funnel Signals: Leveraging Holistic B2B Marketing Attribution to Drive Better Outcomes

Harry Hawk
Principal Consultant
January 20, 2025
2025-01-20 8:49
Marketing

Building a Scalable Data Infrastructure for Attribution

Shantanu Shrivastava
Principal Engineer
January 17, 2025
2025-01-17 7:27
Pipeline

The Power of Digital Spending on Pipeline Growth

RevSure Team
January 16, 2025
2025-01-16 7:31
Marketing

How to Make Your Marketing Ecosystem Work for You

Francisco Oller Garcia
Solution Engineer
January 15, 2025
2025-01-15 9:13
Marketing

Designing Intuitive Interfaces for Improved Attribution Insights

Vivek Gautam
Principal Product Designer
January 14, 2025
2025-01-14 9:29
AI

Moving Beyond Early-Stage Metrics: How Probabilistic AI and Multi-Touch Attribution Drive Revenue, Not Just Leads

Harry Hawk
Principal Consultant
January 13, 2025
2025-01-13 9:12
Marketing

RevSure Unplugged: Configurations, Evolution, and the Road Ahead

Rahul Kumar
Principal Engineer
January 10, 2025
2025-01-10 6:36
Pipeline

3 Sales-Marketing Gaps to Address in 2025 for Sustainable, Scalable Growth

Francisco Oller Garcia
Solution Engineer
January 9, 2025
2025-01-09 10:00
Marketing

Building a Strong Data Foundation for Attribution

Jayaram Thiyagarajan
Senior Principal Engineer
January 8, 2025
2025-01-08 9:27
AI

Building a Tested and Trusted Relationship with AI Toolsets: Patience is Key

Harry Hawk
Principal Consultant
January 7, 2025
2025-01-07 8:51
Marketing

10 Essential Considerations for Driving B2B Attribution Initiative Success in 2025

Deepinder Singh Dhingra | Founder & CEO
January 6, 2025
2025-01-06 8:02
Marketing

Making Attribution Relevant in Daily Operations

E.T. Mac
Head of Sales
January 3, 2025
2025-01-03 8:26

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