Multi-Touch Attribution That Powers Demand Gen Effectiveness

What could you achieve with a single, trusted view of campaign performance? RevSure’s Demand Generation Effectiveness, powered by dynamic Multi-Touch Attribution, measures ROI across every campaign, channel, and lead source, so you can double down on the tactics that deliver the greatest impact on revenue.

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Take Control of Your Demand Generation

Measure ROI across campaigns, allocate budget with confidence, and focus on the programs that drive revenue growth.

Data Graph Foundation for Accurate Attribution

At the core of RevSure is a connected data graph that unifies every touchpoint across your GTM motion. It harmonizes online and offline signals, paid media, ABM, events, SDR/BDR outreach, AE engagement, and partner contribution, creating a single, governed foundation for precise, full-funnel attribution.

Dynamic Attribution for Better Decisions

RevSure is built to adapt to the complexity of modern hybrid GTM motions. It seamlessly supports multi-region, product, segment, and channel (online/offline) environments while managing dynamic multi-touch attribution across multiple dimensions- channel, campaign, region, product, and more. This flexibility enables you to uncover synergies across channels and understand the combined impact of cross-functional team efforts.

Granular Drill-downs & Traceability

RevSure provides complete transparency into the leads, accounts, and opportunities influenced by campaigns, along with their underlying journeys, activities, and touchpoints. From marketing to SDR/BDR motions to AE engagement, every interaction is traceable. This clarity strengthens collaboration and creates a shared understanding across all stakeholders.

Uncover the Tactics that Generate Pipeline

Identify which campaigns and channels deliver not just engagement, but actual pipeline and revenue. Double down on what converts, and stop wasting resources on programs that don’t move the needle.

Optimize Spend for Maximum Efficiency

Don’t just see what works, act on it. RevSure’s AI-powered recommendations help you reallocate budgets, refine your audience, and optimize channels in real-time. The result is lower cost per lead, higher conversion rates, and measurable ROI lift.

Understand the Full-Funnel Impact

RevSure measures your marketing campaigns and channels against your budget, spend, pipeline, and revenue to help you maintain a positive ROI on all of your demand generation efforts.