The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Demand Generation

Maximize the ROI of Your Demand Generation Campaigns

What could you accomplish with a single, clear view of your campaign performance? RevSure’s Demand Generation Effectiveness solution helps you measure the ROI of every campaign, channel, and lead source so you can focus on the tactical mix that yields the largest impact on revenue.
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Take control of your marketing campaigns

With RevSure, measure the ROI of your campaigns, make informed  decisions about how to allocate your budget, and drive revenue.
Maximize campaign ROI
RevSure measures your marketing campaigns and channels against your budget, spend, pipeline, and revenue to help you maintain a positive ROI on all of your demand generation efforts.
Uncover the tactics that generate pipeline
Easily spot which campaigns and channels are generating pipeline and revenue. Double down on what is converting and focus efforts on optimizing areas that have the greatest potential to impact performance.
Improve marketing spend efficiency
Spend your money on the demand activities that actively convert buyers from one stage to the next. Leverage AI-powered recommendations to shift budgets, audiences, and channels to ensure you maintain a low cost-per-lead and high conversion rates.
Analyze marketing attribution
Not all campaigns source pipeline but they do play an integral part in the buyer journey. RevSure allows you to easily switch between first, last, and multi-touch marketing attribution models to analyze how marketing tactics and touchpoints contribute to sales.
Understand Cross-Funnel Impact
Ability to understand the full impact of marketing activities which impact the full-funnel and marketing sourced pipeline and revenue contribution

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights from Their Data

What are the best performing marketing campaigns, and how are they trending quarter over quarter?
Which A/B tests are actually accelerating opportunities?
Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team
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AI

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Pipeline

What Engagements Are Influencing the Journey from Visitors to Pipeline

Understanding which engagements truly drive visitors through your funnel is essential for B2B success. From high-intent actions like demo requests to the elusive "dark funnel" of anonymous interactions, this blog explores how to identify and prioritize impactful engagements. Learn strategies to leverage AI, illuminate hidden behaviors, and align sales and marketing for pipeline growth.

Marketing

Simplifying Complex B2B Customer Journeys with Advanced Analytics & Attribution

B2B customer journeys are complex, with fragmented touchpoints and extended sales cycles. This blog explores how advanced analytics and attribution can simplify the chaos, offering full-funnel visibility, real-time insights, and actionable strategies. Learn how RevSure empowers marketers to turn intricate customer journeys into clear paths to growth and revenue.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.
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