The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Demand Generation

Multi-Touch Attribution That Powers Demand Gen Effectiveness

What could you achieve with a single, trusted view of campaign performance? RevSure’s Demand Generation Effectiveness, powered by dynamic Multi-Touch Attribution, measures ROI across every campaign, channel, and lead source, so you can double down on the tactics that deliver the greatest impact on revenue.
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Take Control of Your Demand Generation

Measure ROI across campaigns, allocate budget with confidence, and focus on the programs that drive revenue growth.
Data Graph Foundation for Accurate Attribution
At the core of RevSure is a connected data graph that unifies every touchpoint across your GTM motion. It harmonizes online and offline signals, paid media, ABM, events, SDR/BDR outreach, AE engagement, and partner contribution, creating a single, governed foundation for precise, full-funnel attribution.
Dynamic Attribution for Better Decisions
RevSure is built to adapt to the complexity of modern hybrid GTM motions. It seamlessly supports multi-region, product, segment, and channel (online/offline) environments while managing dynamic multi-touch attribution across multiple dimensions- channel, campaign, region, product, and more. This flexibility enables you to uncover synergies across channels and understand the combined impact of cross-functional team efforts.
Granular Drill-downs & Traceability
RevSure provides complete transparency into the leads, accounts, and opportunities influenced by campaigns, along with their underlying journeys, activities, and touchpoints. From marketing to SDR/BDR motions to AE engagement, every interaction is traceable. This clarity strengthens collaboration and creates a shared understanding across all stakeholders.
Uncover the tactics that generate pipeline
Identify which campaigns and channels deliver not just engagement, but actual pipeline and revenue. Double down on what converts, and stop wasting resources on programs that don’t move the needle.
Optimize Spend for Maximum Efficiency
Don’t just see what works, act on it. RevSure’s AI-powered recommendations help you reallocate budgets, refine your audience, and optimize channels in real-time. The result is lower cost per lead, higher conversion rates, and measurable ROI lift.
Understand the Full-Funnel Impact
RevSure measures your marketing campaigns and channels against your budget, spend, pipeline, and revenue to help you maintain a positive ROI on all of your demand generation efforts.
Analyze marketing attribution
Not all campaigns source pipeline but they do play an integral part in the buyer journey. RevSure allows you to easily switch between first, last, and multi-touch marketing attribution models to analyze how marketing tactics and touchpoints contribute to sales.
Understand Cross-Funnel Impact
Ability to understand the full impact of marketing activities which impact the full-funnel and marketing sourced pipeline and revenue contribution

See RevSure’s Features in Action

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
BigID Customer Story - Deciphering the Marketing Funnel
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
RevSure + LinkedIn - Enhancing the Power of LinkedIn Marketing Solutions
Shifting Focus in Attribution – From "Who Gets the Credit" to "What Drives Pipeline and Revenue
Revsure - Demand Gen Explainer - December 2023
Full Customer Story - Mabl
The Future of B2B Attribution - 2min

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Focus on the leads most likely to convert with AI-driven recommendations.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.
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