Tyson Wigfall, Head of Marketing at Breakthrough, explains that the company's B2B SaaS marketing team leverages RevSure for enhanced revenue insights. The key challenge for the team, prior to using RevSure, was understanding the campaign and program mix that drives pipeline and revenue. With over ten campaign touches in Salesforce before an opportunity is created, it is crucial to identify which efforts lead to sales. Previously reliant on manual processes and HubSpot, Breakthrough is now using RevSure to streamline analysis, save time, and improve decision-making across demand generation and sales.
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