Struggling with Traditional Attribution and Campaign Reporting?
You're Not Alone.
I need to easily understand the cross-funnel conversion and impact of not just campaigns, but Ad groups and Ads too.This is a big ask from my CMO.
Head, Demand Generation
Most attribution solutions have the problem of death by combinations. What I'm looking for is something that helps me take decisions quickly on what's working and what's not.
VP, Marketing
We are trying to figure out the right nurturing tactics for leads based on what we have seen work earlier, e.g., before conversion are they scheduling a meeting, raising their hand, are they signing up for a trial, etc.
VP, Demand Generation
I need to easily understand the cross-funnel conversion and impact of not just campaigns, but Ad groups and Ads too.This is a big ask from my CMO.
Head, Demand Generation
Most attribution solutions have the problem of death by combinations. What I'm looking for is something that helps me take decisions quickly on what's working and what's not.
VP, Marketing
We are trying to figure out the right nurturing tactics for leads based on what we have seen work earlier, e.g., before conversion are they scheduling a meeting, raising their hand, are they signing up for a trial, etc.
VP, Demand Generation
What are the most effective touch/campaign sequences Lead ->MQL conversion vs. MQL-> SAL? Our attribution does not give us that insight. It is limited to revenue and pipeline reporting.
Head, Demand Generation
We are struggling with accurate attribution of qualified leads and opportunities from what marketing initiatives, accurate prospect journeys and most impactful touches for conversion.
Head, Demand Generation
We need real-time insights on what to double down on.
Head of Marketing Ops
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