Why RevSure?

RevSure is the only Full Funnel Attribution Solution that enables modern Marketing & Revenue teams to build pipeline faster and confidently prove marketing ROI.

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Hit Your Goals Faster

40%

Average customer increase in booking ROI in year one

20%

Typical increase in MQL to Opportunity Conversion Rate

10X

Average return on RevSure Investment within the first year

RevSure provides actionable intelligence and predictive insights to navigate the challenges of pipeline expansion, ROI amplification, and demand generation optimization. Propel your strategy forward with data-driven certainty.

Attribution: Move from Measurement to Actionability

Old Game
NEW Game
Marketing Campaigns only
Full Funnel - Campaigns and activities across Marketing, SDR/BDR and Sales motion
Who should get the credit?
What activities /segments /touches /campaigns will maximize pipeline & revenue performance for upcoming weeks/months
Rules-based models (first-touch, U-shaped, etc.) with static weights.
Hybrid of AI-based multi-touch attribution, time-series MMM, and incrementality testing for deeper insights.
Measurement of ROI & Contribution
What to double down on? Where to put the next marketing $? How to reallocate spend?
Quarterly; Backward Looking; Wait till end of quarter/campaign
Pivot early! Don’t wait till end of quarter! Near realtime tracking & attribution, with forward looking performance predictions
Reporting on Campaign Effectiveness; Some Insights for Planning
What is the “Next Best Touch/Campaign” to drive speed to pipeline and revenue
Scope
Old Game
Measurement of ROI & Contribution
New Game
Full Funnel - Campaigns and activities across Marketing, SDR/BDR and Sales motion
focus
Old Game
Who should get the credit?
New Game
What activities /segments /touches/ campaigns will maximize pipeline & revenue performance for upcoming weeks/months
Analytical Approach
Old Game
Rules-based models (first-touch, U-shaped, etc.) with static weights.
New Game
Hybrid of AI-based multi-touch attribution, time-series MMM, and incrementality testing for deeper insights.
Results
Old Game
Measurement of ROI & Contribution
New Game
What to double down on? Where to put the next marketing $? How to reallocate spend?
Timeliness
Old Game
Quarterly; Backward Looking; Wait till end of quarter/campaign
New Game
Pivot early! Don’t wait till end of quarter! Near realtime tracking & attribution, with forward looking performance predictions
Actionability
Old Game
Reporting on Campaign Effectiveness; Some Insights for Planning
New Game
What is the “Next Best Touch/ Campaign” to drive speed to pipeline and revenue

predictive full funnel attribution

How RevSure Works

RevSure.ai was built to give high growth marketing teams the insight they need to confidently scale and prove ROI of marketing contribution to the pipeline. This is how it all works.

1. Integrates With All Your GTM Data

RevSure connects natively to your entire tech stack, including: Website Analytics, CRM, Marketing Automation, Sales Automation, Ad Platforms,  ABM Software, Enrichment Tools, and more.

The data from all of these systems powers the RevSure GTM Data Graph.

2. RevSure GTM Data Graph™ Comes Online

The RevSure GTM Data Graph connects all prospect touch points and harmonizes data from multiple systems across the Marketing, SDR/BDR, and Sales motions. Historical data is used to train this model and it becomes the single source of truth.

3. Journey Timeline Is Constructed

The touch points for every lead, account, and opportunity are stitched together in the Journey Timeline. This makes it easy to identify factors that drive conversion behavior across demographic, firmographic, technographic, interaction, and journey attributes.

4. Unified Funnel Reporting Across Sales, Marketing, & BDR Motion Becomes Available

The end-to-end funnel view across the entire GTM motion is now available. Here, you can analyze stage-to-stage volume, value, velocity, and conversion characteristics across the entire marketing and sales funnel in one consistent view.

5. Multi-Level AI Engine for Insights, Predictions, & Recommendations Activates

The RevSure AI Engine™ powers campaign performance predictions, campaign spend reallocation recommendations, next-best touch, pipeline health and booking potential - and much more.

High Performing GTM Teams Win with RevSure

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
BigID Customer Story - Deciphering the Marketing Funnel
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth
Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data
Deciphering the Funnel: How RevSure Transforms Insights for BigID’s Global Operations
Mabl Customer Story: Maximizing Marketing Insights with Full Funnel Visibility
Breakthrough Customer Story: Leveraging RevSure for Enhanced Revenue Insights
SnapLogic Customer Story: RevSure Transforms Lead Tracking with Real-time Insights
Improving ROI with AI-powered Insights for mabl

High Performing Marketing Teams Win with RevSure

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities ?

Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team

BigID Customer Story - Deciphering the Marketing Funnel

Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.

Native Integrations With Your Entire Tech Stack

Part of what makes RevSure so powerful is our native integration with your entire  sales and marketing tech stack. Unlike legacy attribution solutions, we incorporate every impression, click, visit, and conversion, giving you unprecedented insight into your end-to-end funnel.

5X5 Data

Integrate 5X5 firmographic intelligence to uncover anonymous website visitors, enrich account-level insights with company size and industry, improve attribution across the dark funnel, and boost AI-powered lead scoring and prioritization.

6sense

Connect 6sense Revenue AI™ to RevSure and unlock the next level of insight. Go beyond intent with AI-powered recommendations that give you real time visibility into which leads have a propensity to convert into pipeline.

Apollo.io

Data enrichment through your RevSure account with information from Apollo. This will give you more insights into your ICP and personas.

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Autobound

Connect Autobound’s AI-driven personalization and multi-signal enrichment into RevSure to enhance lead and account records with dynamic intent and outreach context, then align with RevSure’s predictive pipeline scoring for sharper prioritization.

Bing Ads

Connect RevSure with Microsoft Advertising Account to access advanced analytics and AI-driven insights, optimizing ad performance and conversion rates across Microsoft's search network, including Bing, Yahoo, and AOL.

Bitscale.ai

Leverage Bitscale’s multi-source data enrichment and validation inside RevSure to unify enriched contact, account, and intent data with RevSure’s AI-powered pipeline health and booking predictions for cleaner, more actionable GTM execution.

Demandbase

Connect Demandbase Account-Based Marketing (ABM) Software to RevSure and enhance your ability to find and engage with the accounts and buying groups most likely to convert into revenue.

Drift

The integration of your Drift conversational data will enable a clearer view of lead engagement and help identify how real-time conversations contribute to pipeline and revenue outcomes.

First Party SDK

RevSure's First Party SDK collects visitor traffic, creates cross-browser fingerprints, maps visitors to accounts, enriches demographic and professional data, and tracks conversions.

G2

Integrate G2 Intent and Engagement  signals across Product, Category and Competitors to shine a light on the dark funnel, better track and attribute the entire anonymous visitor to conversion journey, improve full funnel attribution and enhance AI-powered lead and account prioritisation

Google Ads

Google Ads integrations allows for ROI maximization from campaigns, ads and keywords. This feedback allows you to optimize for revenue instead of top-of-funnel metrics.

Google Analytics

Integrate RevSure with Google Analytics to gain insights into audience, traffic sources, and user behavior, helping you understand preferences, improve user experience, and track conversion rates.

Google Search Console

Integrate Google Search Console keyword and traffic data to connect organic search performance to pipeline and revenue, attribute SEO impact across the funnel, and inform AI-driven content and campaign optimization.

HubSpot

Your HubSpot Marketing Automation and CRM data provides visibility into the full funnel for both marketing and sales. That information allows for more accurate prioritization and AI-based predictions for revenue creation.

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Intercom

Integrate Intercom chat and engagement data to connect customer conversations to pipeline and revenue, attribute conversational touchpoints across the funnel for AI-driven lead scoring and follow-up actions.

LimaData

Integrate LimaData’s company and contact enrichment APIs with RevSure to capture verified firmographic, technographic, and signal data directly into your funnel and power more accurate pipeline projections and revenue forecasts.

LinkedIn

The integration with LinkedIn Campaigns allows you to optimize campaigns based on revenue and pipeline creation, running more efficient ads to your target audience.

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Marketo

The integration of your Marketo marketing automation data will allow for better understanding of which leads are more likely to convert and which channels and campaigns are most efficient at producing revenue.

Learn More →

Meta

With the Meta Ads integration, customers will be able to measure the lead, pipeline, and booking ROI of ads and campaigns on Facebook and Instagram. This integration will allow insight into the cross-funnel impact of those ads, as well.

Mountain (Connected TV)

Integrate Mountain’s CTV data to track campaign-level metrics like impressions, spend, and reach across premium streaming platforms. Bring Connected TV into your GTM analytics to evaluate performance and optimize media strategy.

Outreach

Using the Outreach.io integration, customers will be able to understand which sequences are generating more leads and opportunities, and how those are performing.

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Pardot

Pardot integration allows your marketing automation data to into Revsure. This helps to create a unified view into the funnel, allowing for a focus on efficiency.

People Data Labs

Integrate People Data Labs with RevSure to identify anonymous visitors, prioritize high-intent leads, and enhance pipeline conversion with personalized outreach.

RB2B

Integrate RB2B with RevSure to identify anonymous website visitors in real-time and push their LinkedIn profiles to Slack, enabling GTM teams to execute faster, more personalized outreach for quicker engagement with high-intent leads.

Rollworks

Integrating RevSure with RollWorks ABM simplifies focusing on your ICP accounts. With analytics and insights into ad performance, audience segments, and content delivery on the platform, you can engage high-value accounts more effectively and drive higher conversion rates.

Salesforce

Integrate your Salesforce CRM data to build a unified pipeline in Revsure and write back Revsure’s AI-powered pipeline and booking predictions to better prioritize leads and opportunities.

Salesloft

With Salesloft, we can include data from your outbound efforts more seamlessly, helping you to understand the role outbound plays in your buyer journey and how to optimize it.

Learn More →

Sendoso

Integrate Sendoso campaigns directly from the source to elicit the full funnel impact of your gifting campaigns across the Marketing, SDR/BDR and Sales initiatives

Slack

Integrating with Slack allows you to receive recommendations and daily digests on what is happening with pipeline in real time.

Hear It Straight from Our Customers

Karin Stevens
Chief Marketing Officer
“Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us.”
Ryan Shopp
Chief Marketing Officer
“Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day.”
Abdallah Al-Hakim
Sr Director of Digital Marketing
“Inside RevSure AI, I look at our digital campaigns from a completely different angle- Not just by spend, not just by lead count. But by which accounts we actually moved and what stages they progressed through. This is what GTM alignment should look like.”
Daniel Henderson
Head of Digital Marketing
“If you’re skeptical about branding campaigns (like I was), flip the model. And get RevSure AI to help you figure this out. Instead of starting with impressions, RevSure starts with outcomes, meaning leads that progressed to a meeting set and worked backwards.”
Becca Wilson
Marketing Operations Manager
Our previous tool required an incredible amount of manual work. I had to build and connect all the properties myself, and as a team of one, I just didn’t have the time. Plus, there was no real support structure to rely on. With RevSure, I don’t have to worry; it just works. The engineering and success teams are already on top of things before I even follow up.
Tom Murtaugh
VP, GTM Operations
“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”
Zane Halstead
Head of Marketing Operations
“RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.”
Tyson Wigfall
Head of Marketing
“Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time.”
Arjav(AJ) Patel
Sr. Director of GTM Finance
“One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?”
Tom Wentworth
CMO
“With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”
Shreha Jain
Director, Marketing Operations
“RevSure gave us an additional layer of insights. We’re not sitting there doing calculations repeatedly or timestamping numbers to track changes. For example, seeing conversion rates within each stage at a campaign level is now much easier. It's a storytelling tool that will kind of help you relay a message to your stakeholders and really tell us story outside of just presenting numbers.”
Mark Sladden
Revenue Operations Leader
"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

Frequently Asked Questions

How much historical data does RevSure need to build out an accurate model?

Typically, one to two years of historical data across your marketing automation platform (MAP) and customer relationship management software (CRM) will be more than enough to begin training our data models.

What is RevSure Reli?

RevSure Reli is a Gen AI-powered chatbot designed to enhance marketing and sales performance by combining the capabilities of generative AI with integrated data​​.

What does RevSure offer for marketing teams?

RevSure helps digital, demand generation & growth marketing teams scale winning campaigns and prove marketing ROI.

What is the Interconnected GTM Data Graph with a Multi-Level AI Engine?

This feature combines granular learning of lead/account/opportunity journeys with the macro GTM motion unique to every business​​.

Can RevSure help optimize marketing spend and ROI?

Yes, RevSure offers insights into marketing ROI by channel, campaign, or lead source, allowing teams to focus on the most impactful tactical mix​​.

What are some key features of RevSure's AI technology?

RevSure's AI technology provides real-time pipeline projections, recommendations for prioritizing leads, audiences, and tactics, and aligns sales and marketing efforts for revenue generation​​​​​​.

How does RevSure integrate with existing CRM and marketing platforms?

RevSure allows the import of account, contact, or lead level data from CRM and marketing automation platforms to configure a custom funnel integrated with predictive intelligence​​.

How does RevSure aid in pipeline projection and quality assessment?

It tracks pipeline and booking predictions, offers real-time pipeline projections, and helps in assessing win rates and pipeline quality​​​​​​.

Can RevSure identify trends in marketing campaigns?

Yes, RevSure can analyze marketing campaign performance to identify trends, predict future performance, highlight areas to allocate more resources - or stop spending, and diagnose where leads are leaking in the funnel​​​​.

How are updates and insights delivered through RevSure?

RevSure delivers updates and insights via email, Slackbot, or a customized dashboard, catering to the preferred method of communication.

Prove ROI & Scale Winning Campaigns

Optimize Marketing Spend, Maximize Pipeline, and Prove Marketing Value

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No More Random Acts of Marketing

Full funnel attribution, campaign optimization, pipeline prediction & acceleration – all in one place.

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Why Revsure

The AI Platform That Understands B2B Complexity

Today’s B2B go-to-market (GTM) teams face mounting challenges: fragmented tech stacks, siloed data, and inefficient workflows. Despite ever-increasing investments in GTM, revenue outcomes remain unpredictable and hard to scale. RevSure was built to solve exactly this challenge. RevSure is the Full Funnel AI platform that unifies all your GTM data, predicts outcomes before they happen, and orchestrates actions automatically.

Purpose-Built for Complex B2B GTM Motion

Most attribution or BI tools break at enterprise scale. RevSure was designed for complexity from the start.

Configurable Data Architecture

Aligns to your models, governance, and funnel definitions.

Seamless Integrations

Connects multiple CRMs, MAPs, and GTM platforms across regions.

Role-Based Views

Tailors insights to marketers, sales, SDRs, and executives.

Regional Nuance

Supports global orgs with geo-specific funnels and access controls.

An Integrated Marketing Measurement & Optimization Approach for B2B GTM Teams

Predictive + Generative + Agentic AI

The RevSure Data Graph

At the core of RevSure sits the GTM Data Graph.

Granular & Traceable

Every buyer interaction can be audited and explained.

Individually Trained Models

AI adapts to your GTM motion, not generic benchmarks.

Custom Dimensions on Demand

Filter, slice, and analyze without re-engineering data pipelines.

Scales for Enterprises

Handles multi-CRM environments and millions of touchpoints.

RevSure Agentic AI Platform

The first enterprise-grade, no-code AI platform built for GTM teams, designed to unify data, spin up agents instantly, and orchestrate execution with speed, security, and complete visibility.

MCP Connectors:  Plug-and-play integrations with BigQuery, Firestore, and APIs using unified auth and guardrails.

No-Code Agent Builder: Create and configure agents without engineering effort; launch SDRs, campaign, or research agents in minutes.

Domain Agents on Demand:  Prebuilt templates for SDRs, personalized email, account research, campaign reallocation, and more.

Real-Time Orchestration: Event-driven execution with live logs, retries, and SLA-aware routing.

Deep Observability: Centralized run logs with step traces, tool calls, prompts, and cost tracking.

The Outcomes

Across industries, RevSure customers consistently unlock measurable value.

12x

Pipeline ROI

Every $1 in spent generates up to $12 in pipeline.

>10%

Higher Conversions

Deep-funnel signals sharpen targeting and scoring.

>50%

Productivity Lift

Ops teams spent less time reconciling data.

>80%

Forecast Confidence

Predictive accuracy trusted at the board level.

Enterprise-Grade Security & Compliance

Data confidence starts with trust. RevSure meets and exceeds enterprise IT standards.

Data Residency

Choose U.S. (Google Cloud us-central1) or EU based hosting.

Certifications

SOC 2 Type II certified, GDPR compliant, and subjected to annual penetration tests.

Data Isolation

Every customer’s data is fully segregated at the infrastructure level, no shared tables.

End-to-End Conversion Tracking

Traditional attribution breaks under cookie Less and incomplete UTM data. RevSure fixes tracking at the source.

UTM Attribution Across Platforms

+ referrer-based fallback when UTMs are missing.

First-Party Pixel

to capture visitors across domains.

Entity Resolution Framework

to unify contacts across systems.

Cookieless & Server-Side Tracking

with privacy-compliant fingerprinting.

Unified Journeys

combining online and offline touches into a single view.

Custom Classifications

to label traffic for cleaner funnel analysis.

Real-world GTM data is messy. RevSure is built to handle it.

Data Hygiene Modules

keep CRM and MAP records clean and deduplicated.

Data Sanity Modules

detect anomalies, inconsistencies, and model drift.

Automated Maintenance

ensures forecasts don’t degrade as stacks evolve.

Responsible AI with Google Gemini

AI without guardrails is risky. RevSure makes it safe, reliable, and enterprise-ready.

Gemini LLMs

Power Reli Assist & Copilot for summarization and recommendations.

No PII Exposure

Only structured prompts, never raw CRM or customer data.

Zero Training Leakage

Customer data is never used to train models.

PII Masking & Encryption

Applied before transmission

Compliance

GDPR, CCPA, ISO/IEC 27001 standards, with no prompt logging or reuse.

Enterprise-Grade Enablement

Buying software is easy; driving adoption is hard. RevSure bridges that gap.
Fast Onboarding
Set up the foundation by aligning your GTM strategy, systems, and communication.
Embedded GTM Expertise
Led by veterans from Nutanix, Cisco, Sendoso, Apollo, and Zeotap.
Ongoing Alignment
Roadmap prioritization around business-critical outcomes.

Drive Predictable Revenue. Prove Marketing ROI. Align Your GTM.

Join leading B2B teams who’ve transformed their GTM with RevSure. No more fragmented tools. No more spreadsheet-driven chaos. Just full-funnel AI clarity that drives revenue.
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