Track Your Funnel’s Historical And Predictive Performance

How many Leads and opportunities did you create in the previous month? How much more Pipeline and Booking are you going to generate from your funnel and demand generation efforts? Which of your lead sources is best for lead conversion? RevSure’s Funnel Health module answers all the questions about your marketing funnel and provides you with the best insights to generate a high-quality pipeline that will convert.

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Put together your own Funnel Health dashboard

Use RevSure’s pre-existing widgets to create the insights that you need to optimize your funnel for the best possible revenue generation. Break the metrics down in to any field such as Source, Region etc., to see their contribution.

Full Funnel Analytics

RevSure unifies every lead, account, and opportunity into a single, end-to-end funnel view updated in real time. Additions, progressions, regressions, and leakages are automatically captured, no manual stitching or cross-system reconciliation needed. Powered by a harmonized GTM data model, RevSure gives Marketing, RevOps, and Sales one accurate, connected source of truth. Teams gain continuous visibility into funnel performance, coverage, and stage-level behavior to drive confident, revenue-critical decisions.

Snapshot Funnel KPIs

Instantly assess funnel health with a real-time snapshot of TOFU, MOFU, and BOFU inventory. See exactly how many leads, MQLs, Pre-SALs, SALs, SQLs, and opportunities are active at each stage, along with the value they represent. These live KPIs help teams validate funnel coverage, identify stage gaps, and ensure enough “fuel” exists to support future pipeline and bookings. It’s a fast, reliable way to confirm whether the funnel can sustain your targets.

Understand Your Funnel’s Potential

RevSure combines real-time data with AI-driven projections to quantify true funnel potential across pipeline creation, funnel readiness, and expected bookings. It separates incremental pipeline from carried inventory and benchmarks performance against historical velocity, progression, and win-rate patterns. This gives GTM teams a probabilistic view of sufficiency, early warnings on shortfalls, and actionable insights to correct issues well before quarter-end. The result is stronger predictability and more reliable revenue planning.

Deep Stage Diagnostics

Analyze any funnel stage, Lead, MQL, Pre-SAL, SAL, or SQL, with detailed intelligence on composition, additions, movements, leakage, and downstream progression. RevSure highlights where volume is coming from, how it behaves inside the stage, and what’s driving movement or causing stalls. Teams can quickly identify quality gaps, regression triggers, and sources of leakage across time periods. This stage-level clarity helps diagnose root causes faster and improve the health of each conversion step.

Deep Dive into Conversions

RevSure delivers granular conversion analytics for every transition in the funnel. Users can segment conversion performance by source, channel, region, persona, campaign type, and account tier. The platform identifies where progression accelerates, where deals stall, and where leakage spikes, and why. With clear visibility into progression drivers and regression patterns, GTM teams can take targeted actions that improve funnel velocity and increase overall win propensity. It’s conversion analytics designed for real-world GTM execution.

Customize Your Reports Your Way

Build the exact views your teams need using customizable widgets and multi-tab dashboards. Users can drag-and-arrange components, duplicate widgets with preserved filters, and save layouts for different roles or workflows. Dashboards can be shared across GTM teams for alignment, and automated email digests can be scheduled daily, weekly, or monthly. Everyone, from Marketing Ops to Sales Leadership, stays on the same page, using the same trusted metrics.

Real-Time Funnel Health Monitoring

RevSure continuously monitors funnel health using live movement, velocity, leakage, engagement, and inactivity signals. When any metric drifts from historical baselines, such as a drop in progression or a spike in leakage, the system instantly flags the anomaly. This shifts teams from reactive reporting to proactive funnel management, allowing issues to be corrected before they impact pipeline. The result: healthier funnel flow, stronger momentum, and more reliable forecasting.