Join Mike Phillippi and Alex Cox as they unpack how modern attribution transforms GTM strategy—turning insights into revenue-driving action.
Still relying on backward-looking attribution? It’s time for a smarter approach. Join Mike Phillippi (RevSure Advisor) and Alex Cox (Head of GTM, RevSure) for RevSure Live: From Insights to Impact, where they’ll break down why traditional attribution fails GTM teams—and how modern attribution can drive faster, smarter revenue decisions. If you’re in Marketing, Sales, or RevOps, this session is your roadmap to better alignment, higher ROI, and decisions backed by live insights. Let go of the guesswork—tune in and transform your strategy.
What You Will Learn:
- Why outdated attribution models fall short for today’s GTM teams
- How to shift from backward metrics to real-time, actionable insights
- AI-powered strategies to optimize campaign spend, prioritize leads, and forecast pipeline with confidence
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