Optimize Accuracy & Consistency

Data Management & Maintenance

A solid data foundation is key for any attribution initiative. Ensure the accuracy and reliability of your GTM data with RevSure’s comprehensive Data Management & Maintenance capabilities. From data validation to cleansing and deduplication, our platform equips your teams with the features and functionalities to maintain high-quality, actionable data.

See a demo

Comprehensive Data Hygiene & Validation for Unmatched Accuracy

Data Validation

RevSure's AI-powered recommendation engine delivers prioritized lead and account lists based on pipeline conversion propensities. Deal/lead owners get daily or weekly updates on top leads/ opportunities to focus on.

Features:

Pre-check CRM data such as leads, opportunities, campaigns, and more.

Ensure the accuracy of data in RevSure as well as other platforms at any point in time.

Supports multiple CRMs, marketing automation platforms, ABM solutions, and more.

Data Enrichment

Incomplete or outdated data can hinder your marketing and sales efforts. Our Data Enrichment module automates the process of filling in missing information and ensures that your data remains fresh and reliable. RevSure integrates with leading B2B enrichment and intent data to keep your data up-to-date both within RevSure and your CRM systems.

Features:

Automate data enrichment to fill in missing fields and update information in RevSure and your CRM systems.

Seamless integrations with Apollo, 6sense, RB2B, DemandBase, ZoomInfo, and more.

Eliminate stale data and maintain accurate records across.

Data Cleansing & Deduplication

Duplicate records can cause discrepancies in reporting and attribution. Our AI-powered entity resolution system helps resolve duplicate records that may arise from syncing data across multiple systems, ensuring accurate attribution results.

Features:

AI-driven entity resolution to manage duplicate records across CRM systems

Customizable configurations for leads, accounts, and campaigns.

Deduplication and linking capabilities to manage primary and secondary data sources.

Advanced matching algorithms for fuzzy and exact matches.

Data Maintenance

Our data maintenance and integrity reports give you the power to continuously monitor and improve the quality of your data. With comprehensive checks, you can evaluate lead, contact, opportunity, and campaign data to ensure full coverage and reporting sufficiency.

Features:

Validate no. of leads, contacts, opportunities, and campaigns, along with records with no associations, owners, and other criteria.

Drill-down capabilities into metrics such as lead-account associations and UTM campaign coverage.

Custom filtering options to analyze specific data sources, time frames, and dimensions.

Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

AI

The Rise of AI Agents in B2B Marketing: The Top 5 Agents You Need

AI agents are transforming B2B marketing by automating lead qualification, personalizing outreach, and optimizing marketing spend. From AI-powered email personalization to predictive lead scoring, these agents help marketers scale without losing efficiency. RevSure takes it a step further by seamlessly integrating AI agents across the funnel, eliminating silos and improving performance.

Marketing

Top HockeyStack Alternatives: Best Attribution & Revenue Analytics Platforms for B2B Marketers

Struggling to find the best attribution tool for your B2B marketing needs? While HockeyStack is a solid choice, several alternatives offer unique strengths in multi-touch attribution, revenue analytics, and predictive insights. This blog compares top platforms like Dreamdata, Factors.ai, Bizible, and RevSure—helping you make an informed decision. Discover which tool best aligns with your marketing and revenue goals!

Marketing

Moving Beyond Last-Click Attribution: The Power of Marketing Mix Modeling

Last-click attribution is outdated—B2B marketing needs a smarter, data-driven approach. This blog dives into how Marketing Mix Modeling (MMM) provides a holistic view of marketing impact, optimizing budget allocation and predicting future performance. Learn how AI-powered solutions like RevSure help marketers measure true revenue contribution, ensuring privacy compliance and long-term growth.

Keep Your GTM Teams Strong with Data that’s Always Clean and Usable!

RevSure’s Data Hygiene & Maintenance features guarantee precise insights, reliable predictions, and spot-on decisions, minimizing the chances of error and keeping your strategies on target every time.

See a demo