Data Hygiene & Maintenance

Data Management & Maintenance

A solid data foundation is key for any GTM initiative. Ensure the accuracy and reliability of your GTM data with RevSure’s comprehensive Data Management & Maintenance capabilities. From data validation to cleansing and deduplication, our platform equips your teams with the features and functionalities to maintain high-quality, actionable data.

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Comprehensive Data Hygiene & Validation for Unmatched Accuracy

Data Validation

RevSure's AI-powered recommendation engine delivers prioritized lead and account lists based on pipeline conversion propensities. Deal/lead owners get daily or weekly updates on top leads/ opportunities to focus on.

Features:

Pre-check CRM data such as leads, opportunities, campaigns, and more.

Ensure the accuracy of data in RevSure as well as other platforms at any point in time.

Supports multiple CRMs, marketing automation platforms, ABM solutions, and more.

Data Enrichment

Incomplete or outdated data can hinder your marketing and sales efforts. Our Data Enrichment module automates the process of filling in missing information and ensures that your data remains fresh and reliable. RevSure integrates with leading B2B enrichment and intent data to keep your data up-to-date both within RevSure and your CRM systems.

Features:

Automate data enrichment to fill in missing fields and update information in RevSure and your CRM systems.

Seamless integrations with Apollo, 6sense, RB2B, DemandBase, ZoomInfo, and more.

Eliminate stale data and maintain accurate records across.

Data Cleansing & Deduplication

Duplicate records can cause discrepancies in reporting and attribution. Our AI-powered entity resolution system helps resolve duplicate records that may arise from syncing data across multiple systems, ensuring accurate attribution results.

Features:

AI-driven entity resolution to manage duplicate records across CRM systems

Customizable configurations for leads, accounts, and campaigns.

Deduplication and linking capabilities to manage primary and secondary data sources.

Advanced matching algorithms for fuzzy and exact matches.

Data Maintenance

Our data maintenance and integrity reports give you the power to continuously monitor and improve the quality of your data. With comprehensive checks, you can evaluate lead, contact, opportunity, and campaign data to ensure full coverage and reporting sufficiency.

Features:

Validate no. of leads, contacts, opportunities, and campaigns, along with records with no associations, owners, and other criteria.

Drill-down capabilities into metrics such as lead-account associations and UTM campaign coverage.

Custom filtering options to analyze specific data sources, time frames, and dimensions.

AI-Driven Data Integrity for GTM Precision

RevSure automates data validation, enrichment, and deduplication—ensuring your CRM records, campaigns, and opportunities remain accurate for reliable insights and attribution.

See RevSure’s Features in Action

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

BigID Customer Story - Deciphering the Marketing Funnel

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

RevSure Full Funnel Data Platform

RevSure Data Hygiene & Maintenance

B2B's First High-Precision Attribution AI Engine by RevSure

Conversion Tracking with RevSure

Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Product Features

Agentic AI for Real-Time Lead Scoring That Moves at the Speed of Your Buyers

RevSure’s Agentic AI Real-Time Lead Scoring Agent helps revenue teams prioritize leads the moment intent is expressed. By activating on real-time triggers and scoring leads using full-funnel context, the agent ensures sales and marketing teams act on the right opportunities at the right time. Built on RevSure’s agentic AI platform, it turns insight into execution without delay.

Pipeline

From Static Budgets to Predictive Allocation: Why GTM Teams Are Still Spending Like It’s 2015

Many GTM teams claim to be data-driven, yet still rely on static budgets that can’t adapt to fast-changing markets. Predictive allocation replaces fixed planning with AI-driven models that continuously shift spend based on expected pipeline and revenue impact. By funding what works now, rather than what worked last year, CMOs and GTM leaders gain faster, smarter control over growth.

Pipeline

Why Traditional Forecasts Fail Before the Quarter Even Starts

Traditional B2B forecasts fail because they rely on fixed assumptions in a constantly changing market. As buyer behavior, pipeline efficiency, and deal velocity shift mid-quarter, static models fall behind. Predictive forecasting uses early signals and full-funnel intelligence to adapt plans in real time. The result is earlier risk detection, better decisions, and fewer end-of-quarter surprises.

Keep Your GTM Teams Strong with Data that’s Always Clean and Usable!

RevSure’s Data Hygiene & Maintenance features guarantee precise insights, reliable predictions, and spot-on decisions, minimizing the chances of error and keeping your strategies on target every time.

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