The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Deep Funnel Optimization

Optimize CAC and Amplify ROI with Deep Funnel Optimization

Analyze post-lead generation interactions, assigning custom scores to key events such as stage advancements, email opens, and video views in the middle and bottom stages of the funnel. Integrate these scores with ad systems to refine bidding strategies, improving lead quality and cost efficiency. RevSure’s AI-powered Deep Funnel Optimization capability helps identify effective conversion paths, optimize audience targeting, and enhance marketing ROI.
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RevSure's Custom Event Signals to Fuel Your Bidding Strategy

Our custom event signals model assigns monetary values to leads based on events that occur after the initial capture. This model considers both actual and synthetic conversions, giving higher scores to leads that progress further and perform desired activities. These scores are then written back to ad systems like Google Ads, LinkedIn Ads and Meta Ads to optimize your bidding strategy, reduce costs, and improve lead quality.
Customized Event-Based Scoring
Define scores based on specific events that occur once a lead is in the deep funnel with RevSure’s lead scoring model. For instance, you can assign scores when a lead advances stages, opens an email, reads your contract, or watches your video. These scores are customizable to reflect the significance of each activity in driving conversions for your business, ensuring an accurate and effective lead evaluation process.
AI-driven Deep Funnel Insights
Leverage the advanced analytics and machine learning algorithms of RevSure to decode the
complexities of the deep funnel. Our AI-powered insights reveal hidden patterns and critical
touchpoints, enabling you to optimize marketing efforts and identify the most effective conversion paths. This level of in-depth analytics and recommendations helps enhance campaign performance for higher marketing ROI.
Real-Time CRM Integration
Automatically update lead scores within the CRM in real time to provide sales teams with up-to-date information on lead and account prioritization. RevSure's customizable fields  and mapping align with specific lead scoring criteria for your business processes, enhancing overall lead management and operational efficiency.
Comprehensive Conversion Tracking
Our advanced conversion tracking capability evaluates both actual and synthetic conversions, providing a complete view of lead progression through the funnel. The RevSure model scores leads higher as they advance through each stage, providing a more accurate assessment of lead quality and potential value. This ensures that your marketing efforts are focused on nurturing high-potential leads, resulting in better resource allocation, higher conversion rates, and increased revenue.
Enhanced Ad Platform Integration
By integrating detailed interaction data with ad platforms like Google and Facebook, RevSure feeds lead scores back to these platforms, enhancing their targeting algorithms and improving the effectiveness of your ad spend. This way, ad serving is optimized to prioritize people and companies more likely to advance in the funnel, rather than those that drop off atthe initial stages.

The Power of Deep Funnel Optimization by RevSure

RevSure's deep funnel optimization focuses on the interactions in the middle and bottom funnel stages beyond top-of-funnel activities. This approach enhances attribution accuracy by considering every touchpoint, improves targeting by identifying key actions that drive
conversions, and boosts conversion rates by resolving bottlenecks and streamlining the
buyer journey. Our Custom Lead Scoring feature is essential in this process, allowing you to
define unique scoring models that align with your GTM strategies. You can set dynamic conditions based on email activity, lead origin, or regional data, ensuring your scores reflect
the true impact of different activities on your leads. Check out the video to see how it works.

Better Track Your Funnel Performance, Quality and Efficiency

Funnel Health Intelligence
AI-driven insights to build a high-quality, conversion-ready pipeline.
Demand Generation Effectiveness
Focus on top revenue drivers across campaigns, sources, and channels.
GTM Data Platform for B2B
Full-funnel attribution data platform to achieve Single Source of Truth.

Ready to Unleash Your Funnel's Full Potential with RevSure

Dive into our demo to see how you can transform every lead into a win and discover effective conversion paths.
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