Understand Attribution & Journey through Funnel Conversions
With our data integrations and insights into buyer touchpoints, you are able to understand which channels convert at what stage in the funnel. Additionally, you are able to map out the conversion path through these touchpoints and understand the best next action to keep them engaged.
Our unique approach brings together attribution and funnel management.
Adjust your marketing mix with the full-funnel in mind
Easily gain insight, beyond first or last touch, with built-in advanced Markov Chain modeling, so you can adjust your campaigns, channel or lead source mix to optimize your marketing results each quarter and year.