Dive Into Our Full Range of Features

Real time tracking, measurement of full funnel attribution and prediction of performance of campaigns, channels, segments

Demand Generation Metrics Summary & Contribution by Volume and Value

Generated vs. Projected Lead, Pipeline & Booking by Campaign

Budget vs. Spend by Campaign

Cost Per Lead, Pipeline ROI & Booking ROI by Campaign

Influenced Account Volume by Campaign

Attribution by Primary Contact, All Contacts & Account

AI-based (RevSure Probabilistic AI Model)

Linear

W-Shaped

U-Shaped

Any Touch

J-Shaped

Influenced Attribution

Custom Attribution Models Supported

AI-based Attribution by Campaign Type, Team, and Funnel Stage

Paths by Top Conversion Probability and Number of Leads

Stage Contribution Percentage

Top Conversion Paths by Funnel Stage

Top Campaigns Generation Attribution by Stage

Top Campaigns Leakage Attribution by Stage

Attribution by Primary Contact, All Contacts & Account

Attribution by Absolute & Relative Contribution

Generation & Leakage Attribution by Attribution Method

Existing Allocation vs. Reallocation Opportunity

Top 10 vs. Bottom 10 Performing Campaigns

Generated vs. Projected Pipeline, Booking & ROI by Campaign

Pipeline Generation, Booking Generation & Spend Opportunity by Campaign

Spend Increase by Campaign

Budget vs. Spend Trends by Quarter

Marketing Performance Summary by Channel

Demand Generation Performance by Campaign

Top Buyer Journeys Performance

Deep Funnel Contribution

Marketing Influence by Channel

Campaign Reallocation Summary

Targets vs. Attainment

Key Metrics Performance & Contribution by Volume and Value

Quarterly Pipeline & Booking Contribution by Channel

Quarterly Spend, ROI & Pipeline Contribution by Channel

Quarterly Pipeline & Booking Trends by Channel

Spend vs. Pipeline Generation by Channel

Spend vs. Pipeline Generation by Quarter

Marketing Metrics Relationship Analysis (e.g., Impressions vs. Pipeline)

Response Curve Analysis: ROI vs. Spend Levels

Marketing Mix Efficiency Table (Daily Spend to Bookings Overview)

Pipeline Projections for Pipeline Generation, Readiness, and Booking Readiness

Pipeline Projections Trend Chart with Comparisons

Pipeline Projections vs. Target and Attainment

Processed Pipeline Projections vs. Target and Attainment

Booking Projections vs. Target and Attainment

Projections Split by Region, Country, and BDR/SDR Team Performance

Projections Filtered by Region, Country, Company Size, and BDR/SDR Teams

Tracking Projections Across Pipeline and Booking to Analyze Feature Impact

Assessment of Walk-in Pipeline for Each Quarter

Risk-Adjusted Pipeline Calculation Considering Push and Pull Factors

Funnel-Driven Projections for Projected Pipeline

Pipeline Movements Throughout the Quarter: Walk-ins, Additions, Push, Pull, Skip, Closed Won, and Closed Lost

Weekly and Monthly Pipeline Trend Analysis

Detailed View of Existing Pipeline and Processed Pipeline to Closed Won and Closed Lost

Current vs. Next Quarter Comparison with Projected Win Rate & Avg. Deal Size

Pipeline Current vs. Next Quarter: Processed, Current, New, Risk-Adjusted, Pushed, & Pulled

Pipeline Projection, Full Quarter Projection & Booking Projection: Current vs. Next Quarter

Current vs. Next Quarter Pipeline Health Radar

Current vs. Next Quarter Pipeline Composition Breakdown

Pipeline Stage Breakdown: Current vs. Next Quarter

Pipeline Trend Analysis: Current vs. Next Quarter

Actual & Projected Boking Trends by Quarter of Close

Walk-in Pipeline by Quarter of Close

Win-rate Trends by Quarter of Close

Open pipeline Trend by quarter for a closing quarter of choice

Pipeline Movements in a Quarter

Actual and Projected Pipeline Generation for each quarter

Quarterly Opportunity Progression Trend by Stage, Split by Channel, Region, and Industry

Pipeline Push Trend: Deals Moving from Closing This Quarter to Future Quarters

Pipeline Pull Trend: Deals Accelerated to Close This Quarter from Future Quarters

Closed-Lost Pipeline Trend by Quarter of Closure

Day 1 Pipeline Overview: Stage Breakdown by Volume & Value

End-of-Quarter Pipeline by Stage, Volume & Value

Quarter-End Pipeline Movement by Stage, Volume & Value

Funnel Movement Trends by Stage

AI-Powered Lead Prioritization Recommendations by Stage

Journey Timeline for Each Lead

Next Best Action, Conversion Probabilities & Factors by Lead

Geo-segment leads by engagement and conversion propensity

Visualize campaign-driven funnel progression and multi-threaded engagement

Analysis of LinkedIn Profile - Key Pain Points, DISC Analysis, Interactions and Suggested Outreach

Top 25, 50, and 100 Opportunities: Conversion Probability by Value & Volume

Booking Conversion: Volume, Value, and Probability by Opportunity Stage

Booking Conversion Probability Contributing Factors by Opportunity

Top Accounts with High and Medium Base Pipeline Propensity

Journey Timeline for Each Account

Next Best Action, Conversion Probabilities & Factors by Account

Account LinkedIn Profile Analysis

High and Medium ML Pipeline Propensity Accounts (3-Month Outlook) and Respective Buckets

Event-Level Lead Scoring Based on Custom Signal Weighting

Tracking of Offline, Synthetic, and Intermediate Conversion Events

Real-Time Lead Score and Signal Writeback to CRM (e.g., Salesforce)

Ad System Writeback via Native APIs

Real-Time Ingestion of LinkedIn Engagement Signals

Lead & Account Deanonymization via Web and Social Identity Matching

Engagement-Based Lead & Account Prioritization with Propensity Scoring

Generative AI-Powered Outreach Suggestions & LinkedIn Message Drafting

Conversion Probability Scoring for Social-Engaged Leads and Accounts

Automated CRM Writeback of Scores, Signals, and Engagement Triggers

Campaign List Generation from Social Engagement

Dynamic & Static Audience Creation Based on Funnel and Engagement Signals

Multi-Criteria Filtering Using Firmographics, Funnel Stage, Intent, and Scoring

Conversion Propensity-Based Microsegment Prioritization

Automated Audience Sync to CRM, Ad Platforms, and Email Systems

Current Funnel Snapshot: Open Leads and Opportunities Across All Stages

Funnel Filtering by Region, Company Size, BDR/SDR Teams, etc.

Funnel Splits by Region, Company Size, BDR/SDR Teams, etc.

Funnel Metrics: Generated Volume, Open Volume, Pipeline Volume by Stage, Stage Velocity, Conversion, etc.

Funnel Trends by Week, Month, Quarter

Funnel Additions by Stage

Funnel Progression by Stage

Funnel Leakage from Each Stage

Lead and Opportunity Details by Stage for All Open Leads and Opportunities

Enable Back-and-Forth Movements Across Funnel and Pipeline Stages

Time-Based Cohort Performance Analysis

Cohort Filtering and Splitting by Region, Industry, Company Size and BDR/SDR Teams

Stage-to-Stage Conversion: Volume, Value, and Percentage from Previous or Created Stage

Single or Multi-Start Stage Options for Cohort Creation

Stage-to-Stage Progression and Related Metrics

Stage Movements to Subsequent Stages in a Cohort Over Time

Cohort Progression View at Specific Time Periods (Today vs. Any Custom Time Period)

Cohort Conversion Trends from Created Stage (Progression, Regression, Leakage, Stagnation)

Lead, Opportunity, and Pipeline Volume & Value: Open, Projected, & Generated Comparisons

Marketing Influence by Channel and Stage

Unified Funnel KPIs by Stage

Converted & Leakage Volume & Value Across the Funnel

Funnel Pipeline & Booking Potential by Stage

Channel-Wise Lead Composition: Volume & Value

Lead Movements: Additions, Progressions, and Leakages by Volume & Value

Month-Wise Lead Movements: Additions, Progressions, & Leakages by Volume & Value

Stage-to-Stage Conversion and Top Contributors

Top Journeys by Engagement Type and Source: Stage-to-Stage

Journey Summary: #Completed, Avg. Cycle Time, and Avg. Touches

Lead-Level Journey Drilldown with Timeline & Conversion Propensity

AI‑Driven Propensity Scoring for Leads, Accounts & Opps

Real-Time Signal Aggregation Across Channels (web, CRM, MAP, social)

Next-Best-Action Recommendations Tied to Buyer Intent

Automated CRM Writeback of Scores, Enrichments & Engagement Alerts

Cohort & Funnel Tracking with Leakage and Velocity Analysis

No-Code UI for Custom Reporting, Dashboards & Export Rules

Anonymous Visitor Identification via First‑Party Pixel & Cross‑Browser Fingerprinting

Real-Time Person and Company Deanonymization Using RB2B, PeopleDataLabs & 6sense, etc.

Intent Signal Integration from Tracking Pixels and Third‑Party Providers (e.g., G2, Bombora)

Automated Profile Enrichment for Known and New Visitors

De‑duplication of Visitor Records with Deterministic/Probabilistic Identity Resolution

Automated CRM Write‑Back of New De‑Anonymized Leads and Account Matches

No-Code AI Agent Creation for GTM Workflows

Trigger-Based Execution via Events, Schedules, or Manual Runs

Multi-System Integration Across CRM, MAP, Ads, and BI Tools

Composable Agent Templates for Funnel, Segment, or Campaign Use Cases

Orchestration via AgentHub for Cross-Agent Collaboration

Real-Time Execution with Persistent Context Memory

Agent Performance Monitoring with Versioning and Iteration Support

Agentic AI Framework Orchestrating Full-Funnel GTM Execution

Attribution Agent for Real-Time Multi-Touch Revenue Assignment

Campaign Reallocation Agent for Near Real-Time Budget Optimization

Campaign Prediction Agent Forecasting Success Pre-Launch

Deep Funnel Optimization Agent with Ad-System Writebacks

Lead & Account Propensity Agent for Conversion Scoring

Lead & Account Intelligence Agent Aggregating Enrichment & Signals

Journey Intelligence Agent for Drop-Off Detection & Path Optimization

Next-Best Action Agent Recommending GTM Outreach Timing

Slack Chatbot for Instant Business Answers

In-App Performance Summaries & Recommendations

Gen AI Copilot within RevSure

Dynamic Tables and Charts for Responses

Lead, Account and Opportunity Summaries

Add Responses to Quick Access Dashboard and Share

Generate Personalized Outreach messages to leads and accounts based on their Journeys

Get contextual help on any widget existing in the dashboard

Gen AI powered documentation search

Salesforce

Hubspot

Marketo

Pardot

Oracle eloqua

6sense

Demandbase

Zoominfo

Apollo

Bombora

G2

6sense

Demandbase

Rollworks

First-Party SDK for Visitor and Website Tracking

Google Analytics

Google Search Console

RB2B

People Data Labs

Warmly

Sendoso

Salesloft

Outreach

Google Ads

Meta

Microsoft Ads (Bing)

LinkedIn

X

Drift

Slack

Predictive Pipeline and Booking Propensity

Multivariate Marketing Mix Regression

Markov Chain-Based Conversion Attribution

Predictive Campaign Performance

Next-Best Touch Recommendations

Campaign Reallocation Recommendations

Connect & Integrate Entire GTM Tech Stack

Automatic Mapping of Source Data to Predefined Entities and Attributes

Auto-Harmonization of Data Across Systems with Deterministic and Probabilistic Algorithms

Support for Custom Attributes and Objects Ingestion

In-House History Tracking Support

Robust Data Profiling and Quality Analysis

Configure Custom Funnels, Calendars, Dimensions, Taxonomies, and Metrics

First-Party SDK for Cross-Browser Visitor Fingerprinting

Write Data Back to Source Systems and Transfer to Data Lake

De-duplication of Data Across Sources (Lead, Campaign, Account)

Identify Linkages of Campaigns Flowing From One Source to Another

Supports Marketing, RevOps, SDR/BDR, AEs, Finance, and Revenue Functions

Role-Based Data Accessibility

Custom Roles & Data Access Features Supported

Customizable Dashboards

Real-Time Data Updates

Detailed Metric Reports

Data Drill-Down for Advanced Analysis

Quick Report & Dashboard Sharing with Internal & External Users

Automated Report Generation & Distribution

Mobile Access to Dashboards & Reports

Custom Slack Alerts for Lead/Opportunity Creation, Progression, or Stagnation

Slack Inbox Alerts for Leads Dropping from the Funnel

Custom Rule-Based Alerts for Lead/Opportunity Statuses

Write Back Values to Contact/Lead/Opportunity from Slack

Send Alerts as Digests to Reduce Spam

Set Non-Working Hours for Less-Sensitive Alerts

Set Reminders for Alerts to Ensure Timely Action

99.9% Uptime

Multiple User Concurrency per Tenant

Support for Multiple Regions, Time Zones, and Currencies

End-to-End Revenue Funnel Configuration

Business/Financial Calendar Setup

Custom Notification Settings

Configure Targets to Track Progress Against Goals

Projection Preferences and Computation Set Up

Recommendation Preferences and Computation Set Up

Funnel Conversion Attribution & Path Inputs Configuration

Pre-populated default campaign channel classification rules

LLM-generated channel suggestions based on campaign metadata

Manual override of channel classifications

Interactive Rule Builder UI for rule management

Version control with 30-day history and restore option

Dashboard Dimensions & Custom Dimensions

Dashboard Metrics with Descriptions & Filter Customization Options

Page Customization: Add/Remove Filters, Splits & Segments with Global Application

Custom Lead, Opportunity, & Contact Scoring Models

No-Code Platform with Minimal Technical Intervention

One-Size-Fits-All & End-to-End Configurability

Customizations Supported

Support for Complex GTM Motions and Multiple Funnels

Guided Onboarding with White Glove Deployment Support

5-Week Go-Live Timeline

Weekly Ongoing Sync-Ups

Dedicated Microsoft Teams and Slack Channel Support

Adoption and Enablement Included

Best Practices for Maximizing Value from Attribution

Professional Services Available on a Need Basis

SOC 2 Type II Certified

GDPR Compliant

Annual Penetration Tests

Data Encryption