Forecast, Simulate, and Optimize Your Marketing Mix
RevSure's AI-Powered Marketing Mix Modeling
Marketing Mix Methodology & Capabilities
RevSure MMX applies a structured, privacy-first methodology, combining channel-level feature engineering, geo-segmentation, and adstock decay with Bayesian regression and counterfactual modeling. By layering hundreds of features and response curves, it isolates incremental lift with precision. Models are retrained quarterly and scored daily, ensuring always-fresh, reliable insights.
MMX Methodology
Data Preparation
Feature engineering by channel, geographic segmentation, adstock transformations with automated feature selection
Baseline Sales Modeling
Seasonal decomposition, residual modeling, and incremental lift isolation
Model Training
Bayesian Ridge Regression, K-fold cross- validation, mutual information selection, and hyper-parameter tuning
Touch and Incrementality Signals
MMX anchored in the B2B buyer journey, using touch-based and time-varying lift
Response Curve Generation
Hill/sigmoid curves, saturation analysis, ROI optimization, and diminishing returns
attribution
MMX Models
Testing
what you get
Channel-Level Attribution
Detailed marketing contribution by channel with confidence intervals
Multi-Geography Insights
Regional marketing effectiveness across Americas, EMEA, APAC
Response & ROI Curves
Spend-response optimization with saturation analysis
Scenario Planning Tool
What-if analysis for budget allocation optimization
Diminishing Return Points
Optimal spend thresholds before saturation
Privacy-First Modeling
Privacy-preserving attribution with uncertainty quantification
Comprehensive Channel Coverage
Digital Paid Media
LinkedIn Ads
Other Paid Social (Facebook, Twitter, Instagram, Reddit)
Paid Search (Google Ads, Bing Ads)
Content Syndication
Display & Programmatic Advertising
Organic & Owned Media
Organic Social
Content Marketing
SEO / Google Search Console
Website Referrers
Chat Engagement
Email Marketing
Sales-Led & Direct Engagement
SDR Outreach
Sales & Business Development Activities
Direct Mail & Gifting
Other Campaigns
ABM
Offline & Event Marketing (Hosted, Sponsored)
Offline Events
OOH
Podcasts
Webinars
Brand Campaigns
External & Market Factors
Macroeconomic Indicators
Industry Trends
Why RevSure MMX is Different
RevSure is purpose-built for complex B2B GTM motions, where long sales cycles, multi-threaded buying committees, and non-linear funnels make traditional marketing mix tools fall short. Unlike generic MMM vendors, RevSure unifies Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing into one integrated framework designed for the realities of B2B.
Unified & Full-Funnel
B2B by Design
AI-Driven & Always Fresh
Integrated & Actionable
See RevSure’s Features in Action
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