The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Marketing Mix Modeling

Understand Channel Contributions to Pipeline and Booking

Not sure how your marketing channels impact pipeline and booking generation? By thoroughly analyzing your marketing investments, macroeconomics, key performance indicators, and other critical factors, RevSure helps you identify the most effective activities within your marketing mix, empowering you to optimize your strategies and maximize your marketing ROI.
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RevSure's AI-Powered Marketing Mix Modeling

By integrating robust data analytics and machine learning, our Marketing Mix Modeling enables optimal spend allocation, strategic adjustments, and enhanced ROI, ensuring your marketing efforts drive maximum value. Our solution helps you visualize baseline and channel contributions to your pipeline and bookings, track overall performance, and analyze spending, campaigns, impressions, pipeline, and booking metrics.
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Channel & Quarterly Contribution Analysis
Understand how each marketing factor, whether it’s a channel, campaign, or tactic, contributes to pipeline and bookings, both overall and within a specific quarter. Use bar or stacked charts to compare performance and track shifts in spend, ROI, and pipeline value over time.
Channel Performance Comparison
Use dual-axis visualizations to compare any two metrics, such as spend versus generated pipeline. Assess which channels deliver the highest ROI per dollar. Channels with zero activity ($0 spend or pipeline) are shown by design, giving complete visibility into inactive or paused campaigns.
Channel Performance Trends
Track the performance of one or more factors across multiple quarters. Select any two metrics, such as ROI and impressions, to surface long-term patterns that help you reallocate spend and double down on what’s consistently working.
Marketing Mix Trends
This detailed table provides a quarter-by-quarter view of key marketing metrics, including booking value, impressions, and daily ad spend. It’s designed for marketers who want both granularity and speed, with the ability to scan, compare, and plan based on reliable historical data.
Response Curve Analysis
Not all investments scale forever. Response Curve Analysis shows how increasing spend on a factor impacts your KPIs. Toggle to the ROI Curve to calculate what each additional $1,000 delivers. Spot diminishing returns early and optimize your budget for peak efficiency.
Marketing Relationship Analysis
Want to know how impressions actually affect the pipeline? This section maps the relationship between two metrics, like daily impressions and pipeline value, using advanced curve fitting. The platform identifies the best-fit model (linear, exponential, power, etc.) and highlights how results scale, whether linearly or not.
Scenario Planner
Model and forecast the impact of marketing spend changes across channels using predictive ROI curves and saturation points. Easily adjust allocations, compare outcomes with previous quarters, and double down on high-performing channels.

Why Adopt RevSure Marketing Mix Modeling?

RevSure's Marketing Mix Modeling presents a data-driven approach to decision-making by leveraging statistical analysis and historical data, leading to more consistent and reliable outcomes. It helps marketing teams justify their spending with clear, actionable insights, building confidence and supporting budget maintenance or increases. Additionally, the solution fosters cross-functional collaboration, aligning efforts across sales, finance, and product teams to achieve cohesive business objectives.

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Your Quest for the Ultimate Marketing Mix and Optimal Strategy Ends with RevSure

Book a demo with us to see how RevSure helps track channel performance and achieve maximum ROI.
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