Compare your existing spend distribution with an optimized reallocation scenario that keeps total budget constant. RevSure calculates your current pipeline, bookings, and ROI based on actual campaign performance and attribution rules. It then generates a projected view that models uplift using predictive algorithms. Funnel-level impacts across value, volume, win rates, and stage transitions are recalculated so you clearly see the efficiency gained by reallocating.

RevSure identifies the top and bottom performing campaigns by analyzing pipeline ROI, booking ROI, generated value, and projected outcomes. You can choose the number of campaigns to include in your investment and divestment set, allowing complete flexibility in how you optimize. The system reallocates spend from inefficient campaigns into high-performing ones using ROI-maximizing logic. Every shift is modeled to show the incremental lift you can expect from the new allocation.

You can choose between equal or proportional reallocation methods depending on whether you want uniform distribution or performance-weighted redistribution. RevSure immediately recalculates the projected pipeline, bookings, and efficiency gains after reallocation, showing a clear before-and-after comparison. Real-time visualizations update campaign rankings, funnel progression, and expected performance improvements, giving you confidence in how each dollar will perform once reallocated.

Your strategy can be shaped by selecting whether reallocation should rely on historical data or predictive projections. Generated metrics base decisions on observed performance patterns, while projected metrics use forward-looking modeling to estimate future impact. You can refine the inputs with attribution lookback windows, campaign touch logic, date controls, and opportunity attribution types, ensuring the reallocation model reflects your precise data conditions and performance expectations.

Every campaign can be analyzed in detail through RevSure’s diagnostic panel, which provides funnel analytics, conversion behavior, and performance breakdowns across generated and open stages. Leads, accounts, opportunities, bookings, and member engagements are accessible through structured tabs, each showing segment composition and conversion patterns. This visibility reveals why a particular campaign is categorized as high or low performing and ensures each reallocation decision is backed by granular evidence.