The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution
Full Funnel Data Graph

RevSure Data Platform: The Foundation of Full Funnel AI Intelligence

RevSure’s Data Platform is the foundation of its Full Funnel AI system, purpose-built to deliver transparent, explainable, and enterprise-grade data intelligence across marketing, sales, and revenue operations. Unlike traditional black-box attribution or reporting tools, the RevSure Data Platform is open, schema-aware, semantic, auditable, and interoperable, designed for accuracy, governance, and scale.
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Unified, Harmonized, and Ready for Action

Connect & Integrate

Integrate all data sources in your GTM tech stack, including CRMs, web analytics tools, marketing platforms, automation solutions, ABM, and more. This collective data fuels the RevSure GTM Data Graph.

Map into RevSure Data Graph

RevSure enables users to map source data to predefined entities and attributes. Source objects from supported systems are automatically mapped to RevSure entities, linking attributes to establish relationships, with the flexibility to capture business-specific customizations like custom attributes.

Resolve and Harmonize

The platform resolves and harmonizes data across multiple source systems using deterministic and probabilistic resolution algorithms. With an advanced Entity Resolution Framework, RevSure automatically resolves missing linkages and duplicates in campaigns, leads, and accounts, preventing over or under-reporting.

Analyze Data Profile and Quality

RevSure's data platform offers robust data profiling and quality analysis capabilities, enabling users to review and enhance data quality thoroughly.

Configure & Model

The platform allows users to configure and model data with customizable options. You can set up funnels, configure calendars to suit your fiscal quarters, define custom dimensions for reporting, create business-driven taxonomies, and establish specific metrics and definitions to suit your business needs.

Campaign Channel Classification

Classify campaign channels intelligently using rules or generative AI. Set custom conditions based on your business logic, or let AI auto-suggest channels using campaign metadata or natural language inputs. You can preview, override, and backfill classifications for full control and accuracy.

Visitor Level Insights

With the First Party SDK, RevSure can collect all your visitor traffic and activities, create a cross-browser fingerprint of the visitors, map the visitors to accounts, enrich demographic, social, and professional attributes, track visitors to lead and opportunity conversions, and measure webpage effectiveness. Cross-browser fingerprinting involves examining visitors' IP addresses and device-level details, such as operating systems, screen resolutions, and hardware specifications, to create a unique signature for each visitor and track them across different browsers.

Analyze and Report

With the transformed data on the RevSure data platform, users can run comprehensive analytics for all GTM activities. Integrate any data source and generate precise reports to drive informed decision-making.

Writeback & Reverse Synchronize

RevSure's data platform allows you to write data back to source systems and transfer it to your own data lake, such as Snowflake or BigQuery, ensuring seamless data integration and accessibility.
Dive Deeper into your KPIs
Monitor your Campaign, Funnel, and Pipeline Performance by simply dragging and dropping widgets into your dashboards. These reports are fully customizable, and real-time and ensure visibility for your entire team.
Do-It-Yourself Business Intelligence
RevSure’s BI Widgets allow you to create a report on top of our entire data set, thus allowing you to define your own metrics and dimensions. These are modeled based on everyday tools like Excel, which are non-technical, easy to use, and do not require any tech intervention.
Organize data using tabs
RevSure allows you to segregate your data in the form of tabs for better organization and Visibility. You can customize Dashboards for different teams, segments, channels, and personas to surface relevant insights.
Receive Scheduled Snapshots
The dashboard you create will knock on your inbox every day, week, or month. Pick your widgets, set up your dashboards and receive shareable snapshots of them based on a frequency of your choice.

RevSure Data Platform:
The Foundation of Full Funnel AI Intelligence

RevSure’s Data Platform is the foundation of its Full Funnel AI system, purpose-built to deliver transparent, explainable, and enterprise-grade data intelligence across marketing, sales, and revenue operations. Unlike traditional black-box attribution or reporting tools, the RevSure Data Platform is open, schema-aware, semantic, auditable, and interoperable, designed for accuracy, governance, and scale.
Transparent, Schema-Aware, Semantic Data Model
RevSure’s semantic entity data model captures every relationship across leads, accounts, opportunities, campaigns, and bookings, creating a unified platform for GTM data. Each metric, mapping, and dependency is fully visible and explainable, eliminating black-box analytics and ensuring consistent, verifiable insights across the entire GTM funnel.
End-to-End Data Traceability
RevSure provides complete data lineage from ingestion to activation. Every source, field, and object is version-controlled and auditable, giving teams unmatched visibility into how GTM data flows, transforms, and activates within the system.
Advanced Data Resolution, Cleansing, and Normalization
RevSure unifies fragmented GTM data through both deterministic and probabilistic resolution, cleansing inconsistencies and normalizing attributes across systems such as Salesforce, HubSpot, LinkedIn, and Google Ads. The result: a single, analytics-ready source of truth that fuels attribution, forecasting, and spend optimization with high precision.
Extensive Configurability for Data Transformation
From standardizing dimensions to mapping campaign channel hierarchies, RevSure offers extensive configurability that enables users to easily transform and standardize data through a no-code, low-code interface.
Enterprise-Grade Security and Isolation
RevSure’s architecture is built for zero-compromise security. All customer data resides in tenant-isolated environments, protected by role-based access controls, encryption in transit and at rest, and continuous compliance monitoring aligned with SOC 2 Type II and GDPR standards. Every data interaction is authenticated, logged, and auditable, ensuring complete data protection and traceability across the full lifecycle.
Customer Data Ownership
RevSure ensures that customers retain full ownership of their data at all times. You maintain complete control over export, retention, and deletion policies, with unrestricted access to your underlying datasets, models, and metrics.
Data Sovereignty and Regional Residency Options
RevSure offers sovereign deployment options, enabling customers to choose data residency in the United States or the European Union. This ensures compliance with regional data-protection laws, simplifies cross-border governance, and aligns with enterprise requirements for data localization and jurisdictional control.
Fully Logged & Auditable Data Processing
Every ingestion, transformation, and model computation within RevSure is logged, validated, and timestamped, providing a complete audit trail for every analytical output. This ensures explainability for AI-generated insights, a critical capability as enterprises adopt predictive and agentic AI for GTM operations.
Open, API-First Architecture
Built for interoperability, the RevSure Data Platform features an open schema and an API-first architecture that seamlessly connects with leading BI tools and warehouses, such as Snowflake, Databricks, and BigQuery. This openness eliminates vendor lock-in and allows teams to extend RevSure’s data model within their own data ecosystems, a key differentiator over closed systems.
Direct Query Access & Real-Time Visibility
RevSure enables direct SQL query access to its semantic data model via BI connectors and APIs, delivering real-time visibility without duplication or reliance on static dashboards. This warehouse-native accessibility empowers data teams to explore, model, and operationalize insights seamlessly.
Thousand-Dimension Transparency
RevSure processes and exposes thousands of GTM dimensions and attributes, at the visitor, lead, account, contact, opportunity, campaign, channel levels and from campaign hierarchies to engagement depth, preserving explainability and visibility at the most granular level. This multi-dimensional transparency fuels trustworthy, AI-driven decision-making across every stage of the funnel.
Elastic Scalability for Modern GTM
Designed for high-volume, multi-tenant environments, the RevSure Data Platform’s modular architecture scales elastically as data volume and GTM complexity increase. Whether integrating 5 or 500 data sources, RevSure maintains consistent performance, governance, and analytical integrity at scale.

Data Handled, Insights Delivered on RevSure Data Platform

Data from all your GTM sources comes together on RevSure, providing seamless data management and analytics. We take care of your data, so you can focus on making informed, strategic decisions.

Trust RevSure to Keep Your Data Secure

At RevSure, we prioritize the security and privacy of your data. Our platform is built with industry-leading security measures to ensure your data is always protected.
SOC2 Compliance
Adherence to the highest standards of data security and operational controls
GDPR Compliance
Fully compliant with GDPR to ensure data privacy and protection
ISO 27001:2022 Certified
Ensures robust risk management and information security controls
Encryption
Advanced encryption techniques to safeguard data in transit and at rest
Data Isolation
Secure isolation of data to prevent unauthorized access and ensure confidentiality
Role-Based Access Control (RBAC)
Access control data based on user roles to enhance security and minimize risk

Native Integrations with Your Entire GTM Tech Stack

RevSure offers seamless native integrations with your complete sales and marketing tech stack. Capture every impression, click, and visit for comprehensive and accurate data analytics.
SEE all Integrations

See RevSure’s Features in Action

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The Future of B2B Attribution
Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Product Features

Making RevSure Incrementality Testing Stronger with Test vs. Control Analysis

RevSure has enhanced its Incrementality Testing suite by adding Test vs Control Group Impact Analysis to Pre-Post Analysis using the Difference-in-Differences (DiD) method. This update enables marketers to control for baseline trends and external factors, delivering a clearer estimate of true incremental lift. By strengthening causal measurement, RevSure helps marketing teams move beyond attribution and make statistically defensible investment decisions.

AI

Integration Is the Missing Middle Between Insight and Action

As Agentic AI moves from recommendation to execution, integration has become the defining bottleneck for GTM teams. This blog explains why connected tools alone aren’t enough; agents need full-funnel context to act responsibly and drive measurable outcomes. Grounded in the 2026 State of Agentic AI in B2B GTM research, it highlights why integration is the missing link between insight, governance, and scalable execution.

Pipeline

Pipeline Readiness vs. Pipeline Volume: What Actually Predicts Revenue

Many B2B teams rely on pipeline volume as a signal of future revenue, but large pipelines often fail to translate into predictable results. Pipeline readiness offers a stronger lens by measuring conversion probability, deal velocity, and opportunity quality. By focusing on how deals are progressing, not just how many exist, GTM leaders can identify risks earlier and improve revenue confidence. Predictive intelligence makes readiness actionable by continuously adapting forecasts to real buyer behavior.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.
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