Marketing

Most B2B marketers still rely on averages or static benchmarks for MQL pipeline forecasts, and 92% admit their projections lack precision. The result? Misaligned budgets, credibility loss, and friction with sales and finance. This blog explores why traditional MQL forecasting fails, and how AI-driven predictive attribution transforms guesswork into guidance.

Marketing

RevSure has once again earned customer validation, winning 19 badges in G2’s Fall 2025 Reports. From High Performer and Momentum Leader to Best Support and Users Love Us, these recognitions highlight more than product features, they reflect consistent trust and impact across industries. Backed by a full-funnel AI platform that powers attribution, forecasting, and spend optimization, RevSure continues to deliver clarity and results for GTM leaders.

Marketing

Email marketing in 2025 is no longer judged by opens and clicks; it’s judged by its impact on CAC, LTV, pipeline velocity, and forecast accuracy. AI personalization, privacy-first compliance, and interactive mobile-first formats are transforming it from a tactical channel into a strategic driver of predictable revenue. The blog shows how leaders can tie email directly to boardroom KPIs and how RevSure helps measure its real contribution to the pipeline and forecasting.