The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution
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Full-funnel Data Platform for B2B GTM Teams

Take the hard work out of GTM analytics and achieve a Single Source of Truth. RevSure connects with your B2B tech stack to bring all your data into one unified model while cleaning and transforming it with an AI-based harmonization and resolution model. Track buyer journeys from the dark funnel to the deep funnel with the RevSure Data Platform.
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Unified, Harmonized, and Ready for Action

Connect & Integrate

Integrate all data sources in your GTM tech stack, including CRMs, web analytics tools, marketing platforms, automation solutions, ABM, and more. This collective data fuels the RevSure GTM Data Graph.

Map into RevSure Data Graph

RevSure enables users to map source data to predefined entities and attributes. Source objects from supported systems are automatically mapped to RevSure entities, linking attributes to establish relationships, with the flexibility to capture business-specific customizations like custom attributes.

Resolve and Harmonize

The platform resolves and harmonizes data across multiple source systems using deterministic and probabilistic resolution algorithms. With an advanced Entity Resolution Framework, RevSure automatically resolves missing linkages and duplicates in campaigns, leads, and accounts, preventing over or under-reporting.

Analyze Data Profile and Quality

RevSure's data platform offers robust data profiling and quality analysis capabilities, enabling users to review and enhance data quality thoroughly.

Configure & Model

The platform allows users to configure and model data with customizable options. You can set up funnels, configure calendars to suit your fiscal quarters, define custom dimensions for reporting, create business-driven taxonomies, and establish specific metrics and definitions to suit your business needs.

Campaign Channel Classification

Classify campaign channels intelligently using rules or generative AI. Set custom conditions based on your business logic, or let AI auto-suggest channels using campaign metadata or natural language inputs. You can preview, override, and backfill classifications for full control and accuracy.

Visitor Level Insights

With the First Party SDK, RevSure can collect all your visitor traffic and activities, create a cross-browser fingerprint of the visitors, map the visitors to accounts, enrich demographic, social, and professional attributes, track visitors to lead and opportunity conversions, and measure webpage effectiveness. Cross-browser fingerprinting involves examining visitors' IP addresses and device-level details, such as operating systems, screen resolutions, and hardware specifications, to create a unique signature for each visitor and track them across different browsers.

Analyze and Report

With the transformed data on the RevSure data platform, users can run comprehensive analytics for all GTM activities. Integrate any data source and generate precise reports to drive informed decision-making.

Writeback & Reverse Synchronize

RevSure's data platform allows you to write data back to source systems and transfer it to your own data lake, such as Snowflake or BigQuery, ensuring seamless data integration and accessibility.
Dive Deeper into your KPIs
Monitor your Campaign, Funnel, and Pipeline Performance by simply dragging and dropping widgets into your dashboards. These reports are fully customizable, and real-time and ensure visibility for your entire team.
Do-It-Yourself Business Intelligence
RevSure’s BI Widgets allow you to create a report on top of our entire data set, thus allowing you to define your own metrics and dimensions. These are modeled based on everyday tools like Excel, which are non-technical, easy to use, and do not require any tech intervention.
Organize data using tabs
RevSure allows you to segregate your data in the form of tabs for better organization and Visibility. You can customize Dashboards for different teams, segments, channels, and personas to surface relevant insights.
Receive Scheduled Snapshots
The dashboard you create will knock on your inbox every day, week, or month. Pick your widgets, set up your dashboards and receive shareable snapshots of them based on a frequency of your choice.

Data Handled, Insights Delivered on RevSure Data Platform

Data from all your GTM sources comes together on RevSure, providing seamless data management and analytics. We take care of your data, so you can focus on making informed, strategic decisions.

Trust RevSure to Keep Your Data Secure

At RevSure, we prioritize the security and privacy of your data. Our platform is built with industry-leading security measures to ensure your data is always protected.
SOC2 Compliance
Adherence to the highest standards of data security and operational controls
GDPR Compliance
Fully compliant with GDPR to ensure data privacy and protection
Encryption
Advanced encryption techniques to safeguard data in transit and at rest
Data Isolation
Secure isolation of data to prevent unauthorized access and ensure confidentiality
Role-Based Access Control (RBAC)
Access control data based on user roles to enhance security and minimize risk

Native Integrations with Your Entire GTM Tech Stack

RevSure offers seamless native integrations with your complete sales and marketing tech stack. Capture every impression, click, and visit for comprehensive and accurate data analytics.
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Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Marketing

Executing the Four P’s in Your B2B Content Engine: A Scalable Framework for Modern Marketing Teams

Most B2B content goes unused, not because it’s bad, but because it's misaligned and mismanaged. This blog introduces the Four R’s and Four P’s framework to help teams build a scalable, high-impact content engine. From strategic planning to performance measurement, it breaks down how to consistently deliver the right content to the right audience and prove its revenue impact. If you're serious about turning content into pipeline, this is your playbook.

Product Features

How RevSure’s Pipeline Readiness Redefines Forecast Confidence

Most GTM teams measure pipeline size, but not whether that pipeline will actually convert in time. RevSure’s Pipeline Readiness flips the script by analyzing opportunity health, conversion risk, and momentum to tell you what’s real and what’s at risk. From AI-driven win rates to risk-adjusted forecasts and proactive pipeline gap alerts, it turns your pipeline from a static dashboard into a predictive execution engine.

Marketing

AI in Marketing Ops: The Strategic Shift No One’s Talking About

AI is quietly revolutionizing Marketing Ops, not with flashy tools, but by embedding itself deep in the revenue engine. From funnel stage prediction to lead scoring and identity resolution, AI is eliminating manual work and enabling smarter GTM decisions. This blog explores how AI is moving from optimization to orchestration, reshaping how RevOps teams work and win.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.
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Solutions
Use Cases
Marketing ROI and AttributionCampaign OptimizationDeep Funnel AttributionPipeline AccelerationPipeline Predictability
For Your Role
Company
Product
Solutions
Resources
Company
See a DemoPricingWhy RevSureFuture of AttributionSecurity Center
SOC 2 Type II Certified
ISO 27001:2022 Certified
GDPR Compliant
Read RevSure reviews on G2
Privacy at RevSureTerms and conditionsGoogle API Disclosure
© 2025 RevSure.AI Inc.
The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
DOWLOAD EBOOK
Future of attribution

Adjust your marketing mix with the
full-funnel in mind

Easily gain insight, beyond first or last touch, with built-in advanced Markov Chain modeling, so you can adjust your campaigns, channel or lead source mix to optimize your marketing results each quarter and year.

Learn Which Channels are Highest Converting through the Funnel

Understand which channels have the highest conversion rates at each stage of the funnel, from lead to closed won.

Maximize campaign ROI
Deep-Dive into each Channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Uncover the tactics that generate pipeline
Understand the Common Paths Buyer’s Take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

Improve marketing spend efficiency
See Lead Journey’s by Buying Stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Analyze marketing attribution
Learn which channels are highest converting through the funnel

Understand which channels have the highest contribution towards conversion at each stage of the funnel.

Deep-dive into each channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Understand the common paths buyer’s take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

See lead journey’s by buying stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Optimize the next best action

Use attribution and conversion paths to optimize the next best action for a cohort of leads, in order to increase their likelihood to continue converting.

AI lead recommendationsstage by stage conversionsPipeline quality & quantity projectionsmarketing campaign analysismarketing campaign analysis

More ways to predict and generate pipeline

Pipeline Projections

No more worrying about how much pipeline you will generate.

Unified Funnel & Pipeline

Improve conversion rates across ever funnel stage with ease.

Lead Prioritization Recommendations

Know exactly which leads turn into opportunities.

No more random acts of marketing.

Pipeline & Revenue Predictions, Attribution and Funnel Intelligence in one place.
See a Demo
Solutions
Use Cases
Marketing ROI and AttributionCampaign OptimizationDeep Funnel AttributionPipeline AccelerationPipeline Predictability
For Your Role
Company
Product
Solutions
Resources
Company
See a DemoPricingWhy RevSureFuture of AttributionSecurity Center
SOC 2 Type II Certified
ISO 27001:2022 Certified
GDPR Compliant
Read RevSure reviews on G2
Privacy at RevSureTerms and conditionsGoogle API Disclosure
© 2025 RevSure.AI Inc.
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