Data Platform

Full-funnel Data Platform for B2B Marketing & RevOps Teams

Take the hard work out of GTM analytics and achieve a Single Source of Truth. RevSure connects with your B2B tech stack to bring all your data into one unified model while cleaning and transforming it with an AI-based harmonization and resolution model. Track buyer journeys from the dark funnel to the deep funnel with the RevSure Data Platform.

Unified, Harmonized, and Ready for Action

Connect & Integrate

Integrate all data sources in your GTM tech stack, including CRMs, web analytics tools, marketing platforms, automation solutions, ABM, and more. This collective data fuels the RevSure GTM Data Graph.

Map into RevSure Data Graph

RevSure enables users to map source data to predefined entities and attributes. Source objects from supported systems are automatically mapped to RevSure entities, linking attributes to establish relationships, with the flexibility to capture business-specific customizations like custom attributes.

Resolve and Harmonize

The platform resolves and harmonizes data across multiple source systems using deterministic and probabilistic resolution algorithms. With an advanced Entity Resolution Framework, RevSure automatically resolves missing linkages and duplicates in campaigns, leads, and accounts, preventing over or under-reporting.

Analyze Data Profile and Quality

RevSure's data platform offers robust data profiling and quality analysis capabilities, enabling users to review and enhance data quality thoroughly.

Configure & Model

The platform allows users to configure and model data with customizable options. You can set up funnels, configure calendars to suit your fiscal quarters, define custom dimensions for reporting, create business-driven taxonomies, and establish specific metrics and definitions to suit your business needs.

Visitor Level Insights

With the First Party SDK, RevSure can collect all your visitor traffic and activities, create a cross-browser fingerprint of the visitors, map the visitors to accounts, enrich demographic, social, and professional attributes, track visitors to lead and opportunity conversions, and measure webpage effectiveness. Cross-browser fingerprinting involves examining visitors' IP addresses and device-level details, such as operating systems, screen resolutions, and hardware specifications, to create a unique signature for each visitor and track them across different browsers.

Analyze and Report

With the transformed data on the RevSure data platform, users can run comprehensive analytics for all GTM activities. Integrate any data source and generate precise reports to drive informed decision-making.

Writeback & Reverse Synchronize

RevSure's data platform allows you to write data back to source systems and transfer it to your own data lake, such as Snowflake or BigQuery, ensuring seamless data integration and accessibility.

Data Handled, Insights Delivered on RevSure Data Platform

Data from all your GTM sources comes together on RevSure, providing seamless data management and analytics. We take care of your data, so you can focus on making informed, strategic decisions.

Trust RevSure to Keep Your Data Secure

At RevSure, we prioritize the security and privacy of your data. Our platform is built with industry-leading security measures to ensure your data is always protected.

Native Integrations with Your Entire GTM Tech Stack

RevSure offers seamless native integrations with your complete sales and marketing tech stack. Capture every impression, click, and visit for comprehensive and accurate data analytics.

Why Choose RevSure Over Other Platforms?

Choose RevSure for its robust data model, seamless integrations, 99% uptime, ease of use, and unparalleled intelligence. Our platform guarantees consistent, reliable, and secure data, powered by advanced AI for actionable insights. Experience unmatched performance and discover how we outperform other platforms.
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Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.

Adjust your marketing mix with the
full-funnel in mind

Easily gain insight, beyond first or last touch, with built-in advanced Markov Chain modeling, so you can adjust your campaigns, channel or lead source mix to optimize your marketing results each quarter and year.

Learn Which Channels are Highest Converting through the Funnel

Understand which channels have the highest conversion rates at each stage of the funnel, from lead to closed won.

Maximize campaign ROI
Deep-Dive into each Channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Uncover the tactics that generate pipeline
Understand the Common Paths Buyer’s Take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

Improve marketing spend efficiency
See Lead Journey’s by Buying Stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Analyze marketing attribution
Learn which channels are highest converting through the funnel

Understand which channels have the highest contribution towards conversion at each stage of the funnel.

Deep-dive into each channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Understand the common paths buyer’s take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

See lead journey’s by buying stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Optimize the next best action

Use attribution and conversion paths to optimize the next best action for a cohort of leads, in order to increase their likelihood to continue converting.

AI lead recommendationsmarketing campaign analysis

No more random acts of marketing.

Pipeline & Revenue Predictions, Attribution and Funnel Intelligence in one place.
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