Product

Writebacks & Real-time Activation

Writebacks & Real-time Activation Across Your GTM Stack

RevSure’s Data Platform delivers real-time writebacks of propensity scores, attribution metrics, enriched entities, and reporting tables into your operational systems. This ensures that data science outputs and attribution models are not siloed; they are directly usable inside CRM, outreach, ad platforms, and data warehouses.

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Writebacks: What RevSure Pushes Back

Pipeline Propensity Scores

AI-driven conversion likelihood scores for leads, accounts, and opportunities.

Attribution Metrics

Pre-computed multi-touch and AI attribution model scores at lead, account, and opportunity levels.

Audience Creation & Segmentation

Dynamic, query-based cohorts for static & dynamic audiences, enabling activation in downstream tools.

Campaign & Journey Insights

Funnel analytics, stage-wise conversions, and cohort intelligence.

AI Scores for Optimization

Predictive values for opportunity sizing, prioritization, and optimization.

Clean, Enriched Data

Deduplicated, normalized, and enriched entities stitched across systems.

Writeback Destinations

RevSure supports writebacks to multiple categories of systems

CRM

Enrichment of lead, account, and opportunity objects with custom fields.

Outreach Platforms

Activation of enriched leads and prioritization scores for sequencing and engagement.

Advertising Platforms

Writebacks of hashed emails, GCLIDs, and conversion values for attribution and retargeting.

Data Warehouses & Lakes

Bulk or incremental syncs of structured reporting tables and attribution outputs.

Writeback Data Structures

01.

Reporting Tables

Pre-computed fact tables for pipeline, account, and lead-level reporting with funnel context.

02.

Entity Tables

Master datasets normalized and stitched across CRM, MAP, and ad platforms.

03.

Source System Objects

Raw extracts with standard and custom fields from systems like Salesforce.

04.

Attribution Outputs

Attribution model scores pre-computed for leads and opportunities, ready for querying.

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Writeback Modes

Real-Time Writebacks: Push data immediately into CRM, outreach, and ad platforms.

Bulk or Incremental Syncs: Configurable pipelines for warehouse and lake storage.

Direct Exports: CSV-based exports from Demand Generation Effectiveness (DGE), and other RevSure modules with applied filters, models, and ranges.

Data Governance & Security

RevSure enforces strict data hygiene and compliance guardrails during writebacks

SOC 2 Type II and GDPR/CCPA compliant pipelines.

RevSure enforces strict data hygiene and compliance guardrails.

Field-level governance to ensure only permitted attributes are written back.

Deterministic + probabilistic matching to eliminate duplicates before sync.

Encryption in transit across all writeback destinations.

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Extensibility & Custom Destinations

RevSure supports writebacks beyond default connectors.

On-prem databases

(SQL Server, Oracle) via SSIS or JDBC.

CDPs

like Segment or mParticle for downstream activation.

Custom APIs

with webhook-based integrations.

Benefits of Writebacks

RevSure supports writebacks beyond default connectors.

Closed loop between analytics and execution

Insights flow back into systems of action.

No need for manual exports or spreadsheets

Reduces operational overhead.

Consistent data foundation

All teams use the same governed, enriched dataset.

Faster experimentation

Optimize campaigns by activating AI signals in near real-time.

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See RevSure’s Features in Action

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth

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Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

BigID Customer Story - Deciphering the Marketing Funnel

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

Conversion Tracking with RevSure

RevSure Data Hygiene & Maintenance

RevSure Agent Hub- Team of AI Agents for GTM Execution

The Future of B2B Attribution - 2min

Unified Data Core for GTM Teams

Data Integration

Connects all GTM systems into one flow for complete funnel visibility.

Data Harmonization

Standardizes formats and entities so pipeline and revenue data stay consistent.

Data Hygiene

Cleans, deduplicates, and enriches records to power accurate decisions.

Embedding Intelligence Directly in Your GTM Systems

Most platforms stop at dashboards. RevSure ensures that attribution outputs, AI scores, and enriched data are written back to the systems where execution happens.

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