Product
Writebacks & Real-time Activation
Writebacks & Real-time Activation Across Your GTM Stack
RevSure’s Data Platform delivers real-time writebacks of propensity scores, attribution metrics, enriched entities, and reporting tables into your operational systems. This ensures that data science outputs and attribution models are not siloed; they are directly usable inside CRM, outreach, ad platforms, and data warehouses.
Writebacks: What RevSure Pushes Back
Pipeline Propensity Scores
AI-driven conversion likelihood scores for leads, accounts, and opportunities.
Attribution Metrics
Pre-computed multi-touch and AI attribution model scores at lead, account, and opportunity levels.
Audience Creation & Segmentation
Dynamic, query-based cohorts for static & dynamic audiences, enabling activation in downstream tools.
Campaign & Journey Insights
Funnel analytics, stage-wise conversions, and cohort intelligence.
AI Scores for Optimization
Predictive values for opportunity sizing, prioritization, and optimization.
Clean, Enriched Data
Deduplicated, normalized, and enriched entities stitched across systems.
Writeback Destinations
RevSure supports writebacks to multiple categories of systems
CRM
Enrichment of lead, account, and opportunity objects with custom fields.
Outreach Platforms
Activation of enriched leads and prioritization scores for sequencing and engagement.
Advertising Platforms
Writebacks of hashed emails, GCLIDs, and conversion values for attribution and retargeting.
Data Warehouses & Lakes
Bulk or incremental syncs of structured reporting tables and attribution outputs.
Writeback Data Structures
01.
Reporting Tables
Pre-computed fact tables for pipeline, account, and lead-level reporting with funnel context.
02.
Entity Tables
Master datasets normalized and stitched across CRM, MAP, and ad platforms.
03.
Source System Objects
Raw extracts with standard and custom fields from systems like Salesforce.
04.
Attribution Outputs
Attribution model scores pre-computed for leads and opportunities, ready for querying.
Writeback Modes
Real-Time Writebacks: Push data immediately into CRM, outreach, and ad platforms.
Bulk or Incremental Syncs: Configurable pipelines for warehouse and lake storage.
Direct Exports: CSV-based exports from Demand Generation Effectiveness (DGE), and other RevSure modules with applied filters, models, and ranges.
Data Governance & Security
RevSure enforces strict data hygiene and compliance guardrails during writebacks
SOC 2 Type II and GDPR/CCPA compliant pipelines.
RevSure enforces strict data hygiene and compliance guardrails.
Field-level governance to ensure only permitted attributes are written back.
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Deterministic + probabilistic matching to eliminate duplicates before sync.
Encryption in transit across all writeback destinations.
Extensibility & Custom Destinations
RevSure supports writebacks beyond default connectors.
On-prem databases
(SQL Server, Oracle) via SSIS or JDBC.
CDPs
like Segment or mParticle for downstream activation.
Custom APIs
with webhook-based integrations.
Benefits of Writebacks
RevSure supports writebacks beyond default connectors.
Closed loop between analytics and execution
Insights flow back into systems of action.
No need for manual exports or spreadsheets
Reduces operational overhead.
Consistent data foundation
All teams use the same governed, enriched dataset.
Faster experimentation
Optimize campaigns by activating AI signals in near real-time.
See RevSure’s Features in Action
Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
BigID Customer Story - Deciphering the Marketing Funnel
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
Embedding Intelligence Directly in Your GTM Systems
Most platforms stop at dashboards. RevSure ensures that attribution outputs, AI scores, and enriched data are written back to the systems where execution happens.
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