A Comparison of Pipeline Acceleration vs Account-Based Marketing Platforms | RevSure

RevSure vs Account-Based Marketing Platforms

RevSure vs account-Based Marketing Platforms

Comparing AI-Based Full Funnel Attribution Solutions to Account Based Marketing Platforms

Comparing AI-Based Predictive Full Funnel Attribution Solutions to Account-Based Marketing Solutions is actually very difficult, because the two platforms aren’t meant to do the same thing. In reality, they can work together to build a stronger, more data-focused marketing strategy.

ABM (Account-Based Marketing) platforms enable organizations to implement and manage account-based marketing campaigns, focusing on specific accounts instead of broad-based marketing. These platforms help with account identification and selection, personalization and targeting, multi-channel engagement as well as reporting on those specific accounts.

Meanwhile, AI-based Full Funnel Attribution Solutions are used to help predict pipeline forecasting, as well as understand areas in an opportunity process to influence the outcomes– through acceleration, predictability and go-to-market ROI. These solutions can also pull in account information, helping to prioritize with sales teams based on likelihood of converting. The only AI-based Full Funnel Attribution Solution is RevSure.

AI-Based Full Funnel Attribution Solutions

Account-Based
Marketing Solutions

Account Selection & Targeting

Based on AI and
Predictive Insights

Based on AI and
Predictive Insights

Account-Based Reporting

Personalized Messaging

Targeted Display Advertising

Account Prioritization

ICP Refinement & Insights

Across End-to-End
Funnel

For Target Accounts

Predictive Insights to Pipeline from Target Accounts

Across End-to-End
Funnel

Demand Gen Efforts
Within Target Accounts

Campaign Performance Insights (with Data Visualization)

Full-Funnel Data Aggregation

AI-Based
Pipeline Acceleration Solutions

Account-Based Marketing Solutions

Account Selection & Targeting

Based on AI and Predictive Insights

Based on Historical Conversions & Intent

Account-Based Reporting

Personalized Messaging

Targeted Display Advertising

Account Prioritization

ICP Refinement & Insights

Across End-to-End Funnel

For Target Accounts

Predictive Insights to Pipeline from Target Accounts

Across End-to-End Funnel

Demand Gen Efforts Within Target Accounts

Campaign Performance Insights
(with Data Visualization)

Full-Funnel Data Aggregation

What is RevSure's AI‒Based Full Funnel Attribution Solution?

Understand what drives performance

Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your term to focus on the tactical mix that yields the largest impact on revenue.

Receive real-time
pipeline projections

Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.

Take action with
AI recommendations

Our AI technology recommends the best leads, audiences, and tactics to prioritize based on your funnel and marketing activity data. Optimize your campaigns to increase conversions and maximize ROI from your demand generation investments.

Want to learn more about RevSure?

What is RevSure's AI‒Based Pipeline Acceleration Solution?

Understand what
drives performance

Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your term to focus on the tactical mix that yields the largest impact on revenue.

Receive real-time
pipeline projections

Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.

Take action with
AI recommendations

Our AI technology recommends the best leads, audiences, and tactics to prioritize based on your funnel and marketing activity data. Optimize your campaigns to increase conversions and maximize ROI from your demand generation investments.

Want to learn more about RevSure?