RevSure redefines demand generation, offering unmatched visibility into campaign performance and pipeline conversion. Effortlessly track campaigns, optimize budget allocation, and make decisions with forward-looking, full-funnel attribution.
Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.
Read the Full Customer Story→
“With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”
Tom Wentworth
CMO
"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."
Mark Sladden
Revenue Operations Leader
“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”
Tom Murtaugh
VP, GTM Operations
“Inside RevSure AI, I look at our digital campaigns from a completely different angle- Not just by spend, not just by lead count. But by which accounts we actually moved and what stages they progressed through. This is what GTM alignment should look like.”
Abdallah Al-Hakim
Sr Director of Digital Marketing
“If you’re skeptical about branding campaigns (like I was), flip the model. And get RevSure AI to help you figure this out. Instead of starting with impressions, RevSure starts with outcomes, meaning leads that progressed to a meeting set and worked backwards.”
Daniel Henderson
Head of Digital Marketing
“Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day.”
Ryan Shopp
Chief Marketing Officer
“Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us.”
Karin Stevens
Chief Marketing Officer
“One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?”
Arjav(AJ) Patel
Sr. Director of GTM Finance
“RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.”
Zane Halstead
Head of Marketing Operations
“RevSure gave us an additional layer of insights. We’re not sitting there doing calculations repeatedly or timestamping numbers to track changes. For example, seeing conversion rates within each stage at a campaign level is now much easier. It's a storytelling tool that will kind of help you relay a message to your stakeholders and really tell us story outside of just presenting numbers.”
Shreha Jain
Director, Marketing Operations
“Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time.”
Tyson Wigfall
Head of Marketing
Gain real-time visibility into your demand generation effectiveness. Track every lead from end-to-end and prove impact on growth. See how each channel, source, and audience segment converts and dial up winning campaigns. Allocate budget for the best results, optimize conversions, and accelerate campaign velocity all the way to closed-won.
Know exactly which leads to prioritize and campaigns to scale
Get actionable insights into the unique journey and attributes of every single lead
Gain visibility from the Dark Funnel to the Deep Funnel
Predict campaign, pipeline, and revenue performance accurately
Sales and marketing are
aligned and in sync
No lead intelligence lost in translation in the revenue funnel
Get to know the pipeline health in advance to address them
Confidence in meeting pipeline targets and lead to opportunity conversions
