The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution
Product
RevSure Real-Time Orchestration

Event-Driven Revenue Activation Across the GTM Stack

RevSure’s Real-Time Revenue Orchestration is an event-driven framework that listens to buyer, account, and pipeline signals across the funnel and activates deterministic, API-driven workflows in milliseconds. Instead of relying on static dashboards or delayed batch updates, RevSure ensures that revenue teams act on time-sensitive data before it decays.
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Full Funnel Real-Time Orchestration Engine

RevSure unifies signal ingestion, AI-driven decisioning, and multi-endpoint activation into a low-latency, governed orchestration engine, designed to process funnel events in milliseconds and trigger revenue actions across CRMs, ads, engagement tools, data warehouses, and more.

Architecture Overview

RevSure orchestration is built on three core layers:
1. Signal Ingestion Layer
  • Captures real-time funnel events such as website interactions (page visits, form fills, clicks).
  • Streams change data capture (CDC) events from CRM, MAP, and other systems.
  • Ingests third-party enrichment signals, e.g., RB2B, People Data Labs (PDL), 5x5 Data.
  • Normalizes all signals into RevSure’s data graph (accounts, leads, opportunities, campaigns)
2. Decisioning Layer (Agentic AI)
  • Applies AI-driven scoring models (propensity, velocity, funnel health).
  • Evaluates thresholds (e.g., Lead Score >70, Opportunity velocity ↓15%).
  • Runs policy-based orchestration rules defined by GTM teams.
  • Supports conditional logic, multi-branch workflows, and SLA timers.
3. Activation Layer
  • CRMs (Salesforce, HubSpot) → lead/account enrichment, contact list management, routing, opp updates, attribution field sync, etc.
  • Collaboration (Slack, Teams) → real-time alerts, emails, SDR/AE task creation, etc.
  • Ad Platforms (Google Ads, LinkedIn, X) → bid adjustments, audience syncs, conversion value push.
  • Sales Engagement (Outreach, Salesloft) → sequence prioritization, automated follow-ups.
  • Data Warehouses & Lakes (Snowflake, BigQuery, Redshift, S3) → continuous writebacks of structured reporting tables, attribution outputs, and AI-driven scores for analytics and BI consumption.
  • Supports synchronous (real-time) and asynchronous (queued) execution models.

Technical Capabilities

  • Millisecond Latency: Signals are processed and evaluated against orchestration rules in real time.
  • Scoring Integration: Natively applies RevSure propensity and pipeline readiness scores.
  • Extensibility: Open webhook endpoints allow orchestration with custom downstream systems.
  • Data Enrichment: Enriches orchestrated workflows with third-party signals from RB2B, 6sense, 5x5 Data, People Data Labs, and more.
  • Governance: Orchestration runs within RevSure’s compliance framework (SOC 2 Type II, GDPR, CCPA), with auditable logs of every triggered action.

Example Orchestrations

1. Lead Nurture Optimization
  • Trigger: Lead score crosses 70
  • Action: Update campaign attribution fields in Salesforce, push lead to high-bid segment in Google Ads.
2. Pipeline Risk Detection
  • Trigger: Opportunity velocity decreases by >15%
  • Action: Launch automated re-engagement email via Marketo, notify AE in Slack.
3. High-Intent Account Activation
  • Trigger: RB2B identifies new buyer committee member visiting pricing page.
  • Action: Enrich account record in HubSpot, route to SDR, sync to LinkedIn Ads retargeting, write score updates to Snowflake.

Why RevSure Orchestration is Different

Unlike MAP-native triggers or CDP audience orchestration, RevSure’s framework is funnel-native:

Cross-object orchestration

Works across leads, accounts, opportunities, and campaigns.

Revenue-first decisioning

Every action ties back to pipeline readiness and revenue velocity, not just engagement.

Agentic
AI-driven

Combines rules-based orchestration with AI-driven scoring and contextual recommendations.

Unified
governance

One compliance model, one orchestration engine, across CRM, Ads, Engagement tools, and Data Warehouses.

See RevSure’s Features in Action

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BigID Customer Story - Deciphering the Marketing Funnel
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Decoding the Marketing Funnel
6sense & RevSure Integration for Improved Account-level Attribution
Visualize Prioritized Leads on a Map in RevSure
RevSure Agent Hub- Team of AI Agents for GTM Execution
Pipeline Acceleration

Taking Revenue Orchestration to the Next Level

Audience Creation
Build and activate precise segments that drive conversion across the funnel.
Agent Builder
Design AI agents that automate GTM tasks and accelerate execution.
Account & Lead Intelligence
Deeper insights on every account and lead to prioritize revenue impact.

Orchestrate Your Revenue Engine in Real Time

With RevSure, every GTM signal becomes a potential trigger for immediate, measurable action. No lag. No missed windows. Just real-time orchestration for real revenue impact.
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