The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution
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Customer Journey Analysis

Demystify Buyer Journeys from Dark Social to the Deep Funnel

Most GTM stacks still lack multi-lens journey intelligence. Teams see attribution models, but not the actual sequences that drive pipeline. RevSure’s Journey Intelligence gives you a complete, multi-dimensional view of how leads and accounts move through your funnel, from anonymous visits to closed-won. 
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Turn Fragmented Journeys into Actionable Intelligence

Trace the real paths your buyers take: every activity, campaign touch, and engagement across funnel stages. Go beyond attribution models and surface the actual sequences that create pipeline and accelerate deals.

Analyze Buyer Journeys End-to-End

Explore top buyer journeys end-to-end, from initial creation through every progression point. Define the stages and events you want to analyze, choose the touches and activities that matter, and apply filters across segment, region, channel, or source. Trace how buyers move through SDR, BDR, and Sales motions with complete clarity and context. Gain a unified view of how engagement sequences translate into pipeline movement.

Drill Into Every Journey and Every Lead

Drill into every journey with full granularity, see the exact leads that followed each path and how they progressed through the funnel. Deep dive into the top journeys to understand the number of steps, engagement patterns, and progression mechanics within each sequence. Inspect individual leads to view their complete engagement history and uncover the touchpoints that influenced movement. This level of detail helps teams validate impact, identify friction, and understand buyer behavior with precision.

Identify High-Impact Touches and Campaigns

Get insights into the top touches and campaigns driving progression and conversion across your funnel. Understand which campaign types most consistently lead to deep-funnel events, whether webinars, website visits, or content downloads. Identify the specific content assets, pages, and interactions that contribute meaningfully to movement. See which engagements build momentum and which fail to influence outcomes, giving GTM teams clarity on what truly works.

Map Campaign Influence Across the Full Buyer Journey

Get a visual timeline of how campaign touches and engagements influence individual leads and accounts throughout the funnel. See which campaign types, ads, emails, webinars, and more, drive key movements such as SAL, SQL, or opportunity creation. Drill into specific touchpoints to understand which interactions contributed most to progression and conversion. This gives GTM teams a clear, evidence-based view of what truly accelerates pipeline.

Calendar-Style Journey Tracker

View every campaign touchpoint, engagement, and funnel milestone plotted on an interactive, calendar-based timeline. Track the precise sequence of emails, ads, webinars, meetings, and other interactions, and see how they align with key funnel events like MQL, SAL, SQL, or Opportunity Created. Drill into any date or contact to identify which persona engaged, which channel delivered the interaction, and how that touchpoint contributed to conversion or deal progression. 
Dive Deeper into your KPIs
Monitor your Campaign, Funnel, and Pipeline Performance by simply dragging and dropping widgets into your dashboards. These reports are fully customizable, and real-time and ensure visibility for your entire team.
Do-It-Yourself Business Intelligence
RevSure’s BI Widgets allow you to create a report on top of our entire data set, thus allowing you to define your own metrics and dimensions. These are modeled based on everyday tools like Excel, which are non-technical, easy to use, and do not require any tech intervention.
Organize data using tabs
RevSure allows you to segregate your data in the form of tabs for better organization and Visibility. You can customize Dashboards for different teams, segments, channels, and personas to surface relevant insights.
Receive Scheduled Snapshots
The dashboard you create will knock on your inbox every day, week, or month. Pick your widgets, set up your dashboards and receive shareable snapshots of them based on a frequency of your choice.

Are you struggling to understand how your buyers are interacting with you?

See RevSure’s Features in Action

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Map Campaign Influence Across the Full Buyer Journey
What We Are Hearing From B2B Marketing Leaders
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The Future of B2B Attribution - 2min
SnapLogic Customer Story

More Ways to Strengthen Your Funnel Intelligence

Unified Funnel & Cohort Intelligence
Unify fragmented engagement data into a single funnel view, enabling precise cohort analysis and deeper conversion insights.
Lead Prioritization & Recommendation
Know exactly which leads turn into opportunities.
Funnel Health Intelligence
Monitor funnel velocity, spot leakage early, and protect pipeline performance with always-on intelligence.

See Every Moment That Moves Revenue Forward

RevSure uncovers the truth your funnel can’t show, by mapping every journey end to end.
So you always know what drives progression, momentum, and revenue.
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