Many GTM teams claim to be data-driven, yet still rely on static budgets that can’t adapt to fast-changing markets. Predictive allocation replaces fixed planning with AI-driven models that continuously shift spend based on expected pipeline and revenue impact. By funding what works now, rather than what worked last year, CMOs and GTM leaders gain faster, smarter control over growth.
Full funnel attribution, campaign optimization, pipeline prediction & acceleration – all in one place.
