The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution
Product
Data Enrichment

Enrichment + Intent Signals for Full-Funnel Buyer Intelligence

RevSure unifies first-party signals, identity resolution, and third-party enrichment into complete person and account profiles. AI-driven enrichment adds intent and context, while automated normalization, deduplication, and refresh keep data accurate. The result is activation-ready intelligence for scoring, routing, personalization, and revenue workflows.
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Built for Depth, Accuracy, and Action

RevSure goes beyond basic enrichment by combining person and account data, unified intent signals, and AI intelligence. Continuous enrichment, intent synthesis, and governance ensure profiles stay complete, trustworthy, and ready for activation across the funnel.

Person & Account Enrichment

RevSure enriches both people and companies with complete, activation-ready intelligence. Person-level enrichment includes identity, role, and seniority, verified contact details, social profiles, location, employment context, and resolved web activity. Account-level enrichment adds firmographic, geographic, technographic, and operating signals, creating trusted profiles that power accurate scoring, targeting, and engagement across the revenue funnel.

Unified Intent Signals

RevSure consolidates first-party behavioral data with third-party intent and external signals into a single intent framework. This includes on-site engagement patterns such as page views, journeys, and key-path events, alongside buying-stage intelligence, hiring activity, and technographic changes. Social engagement and company-level events, such as funding, leadership changes, partnerships, and expansion, further enrich intent context, enabling precise detection of in-market accounts and buyers.

AI Enrichment

RevSure’s AI enrichment transforms raw behavioral signals and enriched data into decision-grade intelligence. It detects high-intent patterns across engagement, synthesizes intent feature vectors at the person and account level, and generates next-best-action recommendations for routing and outreach. AI also infers missing attributes with confidence-based controls and produces concise context explaining why an account or buyer is in-market, powering faster, more precise activation.

Enrichment Flow Modes

RevSure supports flexible enrichment workflows to maintain data completeness and accuracy at scale. Missing enrichment fills only null fields, while delta enrichment automatically enriches newly ingested records. Bulk enrichment establishes a clean baseline across historical and current data, waterfall enrichment cascades across providers to maximize field coverage, and update enrichment refreshes stale attributes with built-in staleness detection and alerts.

Data Quality & Governance

RevSure enforces strong data quality controls through automated entity resolution and deduplication across first-party signals and enrichment providers. Field-level provenance tracks the source of every attribute, while confidence-aware update policies prevent overwriting validated data. Time-based refresh controls ensure that dynamic fields such as roles and company size remain accurate and up to date.
Dive Deeper into your KPIs
Monitor your Campaign, Funnel, and Pipeline Performance by simply dragging and dropping widgets into your dashboards. These reports are fully customizable, and real-time and ensure visibility for your entire team.
Do-It-Yourself Business Intelligence
RevSure’s BI Widgets allow you to create a report on top of our entire data set, thus allowing you to define your own metrics and dimensions. These are modeled based on everyday tools like Excel, which are non-technical, easy to use, and do not require any tech intervention.
Organize data using tabs
RevSure allows you to segregate your data in the form of tabs for better organization and Visibility. You can customize Dashboards for different teams, segments, channels, and personas to surface relevant insights.
Receive Scheduled Snapshots
The dashboard you create will knock on your inbox every day, week, or month. Pick your widgets, set up your dashboards and receive shareable snapshots of them based on a frequency of your choice.

Data Sources and Integrations

Powered by best-in-class identity, enrichment, and activation partners to deliver complete buyer intelligence.

Enrichment Providers

Identity + Deanonymization

Context/Insights/Intent

Activation

See RevSure’s Features in Action

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RevSure Data Hygiene & Maintenance
B2B's First High-Precision Attribution AI Engine by RevSure
RevSure Full Funnel Data Platform
RevSure Reli Dashboard
The Future of B2B Attribution

AI-driven Intelligence for Full-Funnel Revenue Activation

Identity Resolution
Connects anonymous signals to real buyer identities across people and accounts.
Real-time Orchestration
Instantly enriches, normalizes, and routes data into downstream revenue workflows.
Account & Lead Intelligence
Unified intent, enrichment, and AI context to prioritize the right buyers at the right time.

Designed for Enrichment at Scale

Built for teams that need high-coverage, continuously refreshed person and account data with unified intent signals and AI-driven intelligence, without manual enrichment overhead.
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