Content Effectiveness

Overview

This dashboard reveals how content and promotion channels drive lead sign‑ups and pipeline creation. It surfaces top-performing acquisition sources, maps high-conversion content journeys, and quantifies asset-level influence so teams can confidently optimize content spend, scale what works, and align on revenue impact metrics.

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Purpose

A purpose-built content attribution dashboard showcasing how content, channels, and campaigns influence pipeline creation and sign‑ups. It equips marketing and revenue teams with insight-driven guidance for allocating effort to high-impact assets and optimizing acquisition paths.

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Audience

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Key Benefits

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Global Filters

• Period (e.g., Last 30 Days, Fiscal QTD)
• Signup Source or MQL Attribution Type
• Attribution Model (First Touch, Multi-Touch, Influenced)
• Touchpoint Filters (e.g., Campaign touches, engagement type)

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Tabs & Widget Descriptions

Tab: Attributed Performance to Pipeline

Goal: Show the impact of content and campaigns on pipeline generation and opportunity progression.

• Content Influenced Attribution ( Demand Generation Effectiveness )
  Shows how each content campaign contributes to the overall funnel—mapping lead progression, pipeline creation, booking volume, and estimated pipeline value. This model-level insight reveals high-impact content, enabling marketers to prioritize assets with proven revenue influence.
  
• Reference:

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Tab: Top Channels for Sign-Ups

Goal: Reveal which acquisition channels are driving MQL sign-ups most effectively.

• Open Sign-Ups – Generating Channels (Stage Deepdive)
  Highlights the channels responsible for driving MQL sign-ups by showing their relative contribution (volume and percentage). It visualizes which sources—like Organic Search, Direct, Emails, and Paid Social—are most effective in initiating engagement, helping marketers optimize acquisition strategies based on first-touch channel performance.
• Sign-Up Generation Trends – Channel Influence (Stage Deepdive)
  It visualizes monthly MQL additions segmented by first-touch channels. It helps track how each marketing channel (e.g., Email, Organic Social, Paid Social, Direct) contributes to lead generation over time. The view enables trend analysis, identifies high-performing sources, and supports better channel-level budget allocation and optimization.
  
  Reference:
  

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Tab: Content Influence on Pipeline

Goal: Assess how content assets influence pipeline formation through both journey sequences and individual touchpoints.

• Journeys View:
  Maps top content touch paths leading to pipeline-influenced deals—highlighting sequences that end in pipeline creation. Helps optimize content flows and nurture sequences.
  
• Touchpoints View:
  Shows each content asset’s impact in terms of: average touches per opportunity, number of opportunities touched, and total touch count. Helps prioritize content assets most frequently involved in pipeline creation.