October 2025 Product Release: Campaign Allocation Optimization, Gong & Qualified Integrations, and More

Explore what’s new this month:

• Campaign Allocation Optimization
• Gong Integration
• Qualified Integration
• Engagement Summary
• Agent Usage Dashboard, Teams & Tracker
• Segment-Level Touchpoint Analysis
• Salesforce Writeback

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Campaign Allocation Optimization

Plan and allocate campaign budgets with data-backed precision. This new capability transforms campaign performance insights into clear recommendations for smarter spend allocation. Marketing teams can now easily identify which campaigns deliver the greatest pipeline impact and confidently reallocate budgets for higher ROI.

Key capabilities:

• Real-time campaign performance recommendations
• Budget reallocation based on predicted ROI and conversion efficiency
• Unified visibility across all active campaigns

Access path: Marketing Performance → Campaign Allocation

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Gong Integration

RevSure now integrates with Gong to automatically ingest call recordings, transcripts, and sentiment data. Each conversation becomes a touchpoint in RevSure, complete with timestamps and participants, offering full visibility into how sales interactions influence opportunity movement.

Key capabilities:

• Capture and analyze sales conversations as funnel touchpoints
• Identify high-performing behaviors and engagement patterns
• Improve forecast accuracy with real-time conversation signals

Access path: Config Centre → Integrations → Gong

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Qualified Integration

By integrating your Qualified account, RevSure captures real-time chat interactions and visitor intelligence directly from your website. These interactions are logged as touchpoints, connecting web engagement data to pipeline and revenue outcomes.

Key capabilities:

• Auto-capture of Qualified chat sessions and visitor details
• Unified touchpoint tracking for website-driven conversions
• Enhanced visibility into high-intent buyer activity

Access path: Config Centre → Integrations → Qualified

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Engagement Summary

See the complete story behind every account and opportunity. Unified Engagement Insights consolidates all engagement and campaign data across channels, types, and sources into one intuitive view. Built for Marketing, Sales, and RevOps teams, it helps you identify trends, engagement gaps, and performance patterns at every funnel stage.

Key capabilities:

• Unified account- and opportunity-level engagement view
• Comprehensive breakdown by channel, type, and campaign
• Actionable insights for alignment and faster growth decisions

Access path: Journey Timeline → Engagement Summary

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Agent Spotlight

Agent Usage Dashboard

Track and optimize credit usage across agents. View total runs, usage trends, and remaining credits, all in one place. Gain clarity on your team’s top-performing agents and ensure efficient credit management.

Access path: Agent Hub → Usage Dashboard

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Agent Teams

Enable multi-agent collaboration for connected outputs. Example: the Contact Enrichment Agent now enriches leads with external data and passes that context to the Personalized Email Agent for advanced, context-rich outreach.

Access path: Agent Hub → Teams

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Email Preview and Tracker

Bring a human-in-the-loop review to outreach agents. Preview, edit, or regenerate personalized emails before sending. All targeted inboxes are automatically tracked to capture every interaction.

Access path: Agent Hub → Outreach Settings

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Enhancements

Segment-Level Touchpoint Analysis

Unlock granular visibility into engagement by segment, industry, or company size. This view goes beyond totals to show how engagement varies across audience types, helping you tailor campaigns, refine segmentation, and target more effectively.

Key capabilities:

• Touchpoint distribution by segment and channel
• Trend comparisons across industries
• Segment-based engagement analysis for precision targeting

Access path: Engagement Insights → Segment Analysis

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Salesforce Writeback

A new UI-based writeback configuration for Engagement and Attribution datasets is now available. This allows seamless synchronization between RevSure analytics and Salesforce—ensuring teams operate from a unified, accurate data source.

Key capabilities:

• Configurable writebacks directly from the UI
• No backend dependency required
• Unified analytics-to-CRM visibility

Access path: Data Hub → Data Destination → Salesforce

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Coming Soon

We’re building the next wave of capabilities to deliver even greater clarity and control across your RevSure ecosystem:

• Custom Attribution Models: Configure touchpoint credit distribution with flexible weighting by region, channel, and funnel stage.
• MCP Server for Full-Funnel Context: Faster, more reliable data access for platform-wide consistency and cross-agent communication.
• Report Generation Agent: Instantly generate AI-driven PDF summaries of any view with insights and tables.
• Fully Configurable Agent Swarms: Connect multiple agents into unified, goal-driven workflows for autonomous full-funnel execution.
• Marketing Mix Movements: Track shifts in key metrics across Google, LinkedIn, and Sales to pinpoint performance impact.
• Touchpoint Summary Widget: Visualize average touchpoints across funnel stages with customizable segmentation.
• Response Curve Comparison: Compare marketing input vs. output efficiency across channels and regions to optimize spend.

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In Case You Missed It: September 2025 Highlights

• MMX Hierarchical Planning & Optimization
• Reli Canvas
• Version Control
• RevSure De-anonymization — New Metrics
• Demand Generation Effectiveness — Cohort Drill Down
• MMX — ROI & MROI Curves

Read the full September 2025 release notes here.

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Need a Personalized Walkthrough?

Want to see how these features transform your GTM workflows? Request a demo and get a guided walkthrough from the RevSure team.