February builds on our evolution from revenue intelligence to structured, scalable GTM governance. These updates are designed to improve signal completeness, reporting consistency, and execution readiness, ensuring teams don’t just see insights, but can trust, operationalize, and scale them.
Explore what’s new this month:
- Campaign Channel Classification Enhancements
- Global Filters
- Google Workspace Integration
- Breakout Integration
- Metric Labels (Renaming Metrics)
- Agentic AI – Account Action Plan
- Agent Portal Updates
- Smart View Folder
- Additional AI Model Configuration
What’s New This Month
Campaign Channel Classification Enhancements
RevSure’s enhanced Campaign Channel Classification improves attribution accuracy by increasing transparency into how campaigns map to channels. A new Summary Bar shows campaign coverage and rule breakdown, the Preview Tab surfaces misclassifications with quick filters, and the Channel Rules & Impact view clarifies rule logic and execution order to ensure consistent reporting.
To access:
Config Center → Attribution, Spend & Channel Classification → Channel Classification
Global Filters
Global Filters allow teams to apply a filter once across widgets, tabs, or entire dashboards. This reduces repetitive configuration, improves cross-functional reporting consistency, and strengthens enterprise dashboard governance.
Google Workspace Integration
RevSure now integrates with Google Workspace to convert calendar meetings into structured GTM engagement signals tied to pipeline progression and deal activity. A one-time admin setup enables centralized capture, and new CRM leads are automatically created for previously untracked meeting participants.
To access:
Data Hub → Sources → Google Workspace
Breakout Integration
RevSure integrates with Breakout to capture conversational engagement and buying intent signals. Visitor-level activity is unified with lead and account records, enabling smarter prioritization, faster routing, and improved pipeline acceleration within a single intelligence layer.
To access:
Data Hub → Sources → Breakout
Metric Labels (Renaming Metrics)
Teams can rename metrics directly within RevSure to align with internal terminology and reporting structures, improving clarity, alignment, and governance across business units and regions.
To access:
Data Hub → Configuration → Metric Labels
Agentic AI – Account Action Plan
The Account Research Agent now translates insights into structured execution plans. For each account, RevSure surfaces 5–10 prioritized contacts based on ICP fit and engagement signals, along with suggested outreach messaging, summarized intent, and task guidance to drive next steps.
Agent Portal Updates
The Agent Portal now highlights performance impact and delivery metrics across RevSure’s full-funnel agents, giving teams clearer visibility into AI-driven execution outcomes.
Other Enhancements
Smart View Folder
Dashboards and saved views can now be organized into structured folders, improving discoverability and reducing reporting clutter in large-scale deployments.
Additional AI Model Configuration
Expanded configuration flexibility across the Campaign Potential Score, Campaign Next Quarter Prediction, HMM, and Buying Stage models provides greater control over journey definitions, progression logic, and predictive scoring behavior.
Upcoming Features
- Buyer Persona: Structured persona intelligence to enable persona-level targeting, segmentation, and performance analysis across the funnel.
- Dimension & Metric Grouping: Support for grouping related dimensions and metrics to simplify navigation in complex reporting environments.
Curious How These Features Can Transform GTM Execution?
Request a personalized walkthrough with the RevSure team and see how these new capabilities can accelerate your revenue engine.
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