The Agentic AI Era

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Welcome to the very first edition of Horizons by RevSure.

Think of this as your monthly checkpoint for sharper visibility into marketing ROI, pipeline health, and forecasting accuracy, but with a dose of what’s really shifting GTM. Each month, we’ll spotlight a theme, share plays worth borrowing, and bring you research + customer stories that matter.

This month, it’s all about Agentic AI for GTM, because the future isn’t about static dashboards. It’s about agents that can question, act, and deliver measurable outcomes.

Let’s dive in.

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Where the Industry’s Headed

Waking Up to the AI-Powered Sales Supercycle

Forget incremental sales science, AI is remaking the game. Forrester calls this the start of a new supercycle, where intelligent agents co-sell, cycles move fast, and cross-functional alignment is everything.

Read Forrester’s take →

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Move From Seats to Outcome-based Pricing in the Era of Agentic AI

Pricing is shifting. BCG’s latest insights spotlight a pivot to value-based models; think outcomes, not headcount. Got an AI-powered solution? You should be thinking about telemetry and adoption, not just licensing.

Read more →

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BCG: Ops Tech Should Be “Buy-and-Build” Hybrid

Your tech stack doesn’t have to be all off-the-shelf or all bespoke. BCG argues the best path is a hybrid: plug in proven ops tools, and build what sets you apart.

See seven-question framework →

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Theme Spotlight: Agentic AI for GTM

Dashboards are great for looking back. But the future of GTM? It’s about agents that can see ahead and execute. Take RevSure’s Account Research Agent (ARA):

Surfaces buying signals that are buried across fragmented data
Prioritizes accounts with the highest likelihood to convert
Equips SDRs and AEs with the context to personalize outreach

The shift is simple but powerful: from volume-driven touches to signal-driven outreach that’s relevant, measurable, and pipeline-productive.

See ARA in Action →

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Play of the Month: Ask First, Act Fast

Most AI tools are eager to answer. The problem? They skip the context that makes answers useful.

At RevSure, our agents pause to clarify:

Which fiscal quarter?
Is this net-new or expansion?
Should attribution cap at 90 days?

That little bit of “good friction” prevents rework, builds trust, and keeps outcomes boardroom-ready. As Harry Hawk our Director of Customer Success & Marketing Optimization writes: “AI should question as much as it answers.”

Read the full article → Ask First, Act Fast

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Product Deep Dive: The RevSure Agentic Hub

If agents are the “what,” then the Agentic AI Hub is the “how.” It’s RevSure’s orchestration layer that pulls signals across the full funnel, connects data, and empowers multiple agents to work in sync, from attribution to account prioritization to ROI reporting.

For complex B2B GTM motions (multi-product, multi-region, multi-persona), the RevSure Agent Hub ensures revenue teams aren’t just automating tasks, but automating outcomes.

Read the full blog by Our Fourder & CEO, Deepinder Singh Dhingra

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Customer Spotlight

Abnormal AI: From Anonymous Traffic to Pipeline

Abnormal AI faced a blind funnel: thousands of anonymous visitors never showed as leads. With RevSure’s Deanonymization, they uncovered 31,000+ anonymous companies & contacts in 5 months. These were prioritized, nurtured, and tracked into MQLs and the pipeline, turning ghost traffic into measurable revenue and boosting forecast accuracy.

Read Full Story →

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Recognition & Reviews

RevSure vs. Others (G2 Summer 2025)

The latest G2 Compare Report shows RevSure outpacing long-time incumbents:

Leading in pipeline visibility, ROI tracking & ease of use
Customers rate RevSure higher across attribution & integrations
Customer Success team praised for deep, proactive support

See the full comparison →

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Operator Collective Toolkit

Operator Collective spotlighted RevSure in its OpCo Toolkit: GTM Edition, featuring solutions transforming go-to-market. RevSure was highlighted alongside Hightouch, Common Room, Scratchpad, Outreach, and Spekit as the go-to solution for predictable pipeline health and acceleration.