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Future of Attribution
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The Future of
B2B Attribution

The ONLY Enterprise-grade Full Funnel Attribution AI Solution
for Complex GTM Motion
Powered by Predictive & Generative AI
Crush your ROI  |  Drive Speed to Pipeline  |  Commit with Confidence
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Turbocharge your strategy with killer insights, spot-on predictions, and actionable recommendations!
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We’ve Got Your Goals in Sight

RevSure is the go-to platform for marketing trailblazers with bold pipeline and ROI goals.
Ryan Shopp
Chief Marketing Officer
Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day.
Tom Wentworth
CMO
With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.
25%
Growth in New Bookings
Shreha Jain
Director, Marketing Operations
RevSure gave us an additional layer of insights. We’re not sitting there doing calculations repeatedly or timestamping numbers to track changes. For example, seeing conversion rates within each stage at a campaign level is now much easier.
Zane Halstead
Head of Marketing Operations
RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.
50%
Increase in Pipeline ROI
Karin Stevens
Chief Marketing Officer
Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us.
Mark Sladden
Revenue Operations Leader
Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability.
15%
Improvement in Lead to Opp Conversion
Tom Murtaugh
VP, GTM Operations
The best way to improve B2B revenue productivity is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable.
Arjav(AJ) Patel
Sr. Director of GTM Finance
One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?
2.5x
Boost in Reporting Speed
Tyson Wigfall
Head of Marketing
Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time.
Karin Stevens
Chief Marketing Officer
Having a transparent view of everything—from where the most pipeline is generated to the number of touches supporting sales velocity, the types of deals coming through, and the speed of conversion using varied marketing attribution—has transformed our team.

Maximize Pipeline with
‍AI-Powered Intelligence

RevSure is the go-to platform for marketing trailblazers with bold pipeline and ROI goals. Turbocharge your strategy with killer insights, spot-on predictions, and actionable recommendations!
Product

Marketing ROI & Attribution

Demand Generation
Campaign Reallocation
Marketing Performance
Marketing Mix Modelling
Measure Full-Funnel Impact
Understand the end-to-end impact of campaigns supported by AI-predicted pipeline value.
AI-Driven Recommendations
Receive actionable recommendations to increase budgets, pause, or stop campaigns, enabling strategic budget allocation.
Flexible Attribution Models
Seamlessly toggle between first-touch, last-touch, rules-based and AI-based multi-touch attribution models.
Know More
AI-Powered Budget Reallocation Recommendations
Recommendations to shift funds from low-performing to high-performing campaigns.
Compare for Success
Compare your current campaign spend and performance with projected metrics after reallocation.
Customize Reallocation
Distribute reallocation equally or proportionally based on performance or projections.
Know More
Customizable KPI Dashboards
Build real-time dashboards with customizable drag-and-drop widgets for seamless visibility.
Self-Service Business Intelligence
Create custom reports and metrics without technical assistance using easy-to-use BI widgets.
Organize & Schedule Data
Organize data with customizable dashboards and tabs and receive scheduled snapshots as needed.
Know More
Quantify Channel Contributions
Visualize each channel's impact on sales and pipeline to refine your strategy and maximize results.
AI-Driven Refinements
Leverage AI to improve key metrics such as ROI, pipeline, and bookings, driving enhanced performance.
Improve Long-Term Effectiveness
Analyze short-term and long-term impact of marketing efforts to drive sustained growth.
Know More
Demand Generation
  • Measure Full-Funnel Impact
    Understand the end-to-end impact of campaigns supported by AI-predicted pipeline value.
  • AI-Driven Recommendations
    Receive actionable recommendations to increase budgets, pause, or stop campaigns, enabling strategic budget allocation.
  • Flexible Attribution Models
    Seamlessly toggle between first-touch, last-touch, rules-based and AI-based multi-touch attribution models.
Know More
Campaign Reallocation
  • AI-Powered Budget Reallocation Recommendations
    Recommendations to shift funds from low-performing to high-performing campaigns.
  • Compare for Success
    Compare your current campaign spend and performance with projected metrics after reallocation.
  • Customize Reallocation
    Distribute reallocation equally or proportionally based on performance or projections.
Know More
Marketing performance
  • Customizable KPI Dashboards
    Build real-time dashboards with customizable drag-and-drop widgets for seamless visibility.
  • Self-Service Business Intelligence
    Create custom reports and metrics without technical assistance using easy-to-use BI widgets.
  • Organize & Schedule Data
    Organize data with customizable dashboards and tabs and receive scheduled snapshots as needed.
Know More
Marketing Mix Modeling
  • Quantify Channel Contributions
    Visualize each channel's impact on sales and pipeline to refine your strategy and maximize results.
  • AI-Driven Refinements
    Leverage AI to improve key metrics such as ROI, pipeline, and bookings, driving enhanced performance.
  • Improve Long-Term Effectiveness
    Analyze short-term and long-term impact of marketing efforts to drive sustained growth.
Know More
Product

Pipeline Predictability

Pipeline Projections
Pipeline Health
Pipeline Analytics
Pipeline Generation
Get daily pipeline predictions and win rate potential while identifying factors affecting win rates.
Pipeline Readiness
Predict pipeline coverage for current and future quarters, forecast “walk-in pipeline,” analyze quarterly win rates, drill into pipeline health, and more.
Booking Readiness
Quantify upstream funnel and demand generation contributions to the pipeline and analyze the impact of each funnel stage on booking generation propensity.
Know More
Analyze Pipeline Health
Track metrics like revenue, deal count, pipeline value, and win rate across time periods, opportunity types, and more.
Health Radar
Compare current quarter pipeline metrics to previous quarters or years in a customizable view.
Top Factors Influencing Win Rate
Identify win rate drivers for current and next quarters, with insights on positive and negative pipeline impacts.
Know More
Pipeline Performance Evaluation
Track bookings, win rates, and quarterly pipeline trends with QTD vs. projections.
Pipeline Snapshots and Stage Movements
Pipeline snapshots, pipeline stage movements with value and volume shifts.
Comprehensive Progression Analysis
Analyze pipeline generation, push/pull trends, and stage progression with time filters.
Know More
Pipeline Projections
  • Pipeline Generation
    Get daily pipeline predictions and win rate potential while identifying factors affecting win rates.
  • Pipeline Readiness
    Predict pipeline coverage for current and future quarters, forecast “walk-in pipeline,” analyze quarterly win rates, drill into pipeline health, and more.
  • Booking Readiness
    Quantify upstream funnel and demand generation contributions to the pipeline and analyze the impact of each funnel stage on booking generation propensity.
Know More
Pipeline Health
  • Analyze Pipeline Health
    Track metrics like revenue, deal count, pipeline value, and win rate across time periods, opportunity types, and more.
  • Health Radar
    Compare current quarter pipeline metrics to previous quarters or years in a customizable view.
  • Top Factors Influencing Win Rate
    Identify win rate drivers for current and next quarters, with insights on positive and negative pipeline impacts.
Know More
Pipeline analytics
  • Pipeline Performance Evaluation
    Track bookings, win rates, and quarterly pipeline trends with QTD vs. projections.
  • Pipeline Snapshots and Stage Movements
    Pipeline snapshots, pipeline stage movements with value and volume shifts.
  • Comprehensive Progression Analysis
    Analyze pipeline generation, push/pull trends, and stage progression with time filters.
Know More
Product

Pipeline Acceleration

Account & Lead Prioritization
Deep Funnel Optimization
AI-Driven Propensities
 Identify leads and accounts most likely to convert with RevSure’s AI-powered propensity scores.
Top Conversion Drivers
Identify conversion drivers such as firmographics, demographics, and engagement to uncover what works.
Next-Best Action
Along with conversion probabilities, receive next-best-action recommendations for each lead and account.
Know More
Customized Event-Based Scoring
Assign customizable scores to key activities like email opens or contract views, ensuring precise lead evaluation.
AI-Driven Deep Funnel Insights
Uncover hidden patterns and key touchpoints with RevSure’s AI, refining conversion paths and boosting marketing ROI.
Real-Time CRM & Ad Platform Integration
Automatically update lead scores in your CRM and ad platforms to enhance targeting and lead prioritization.
Know More
Account and lead prioritization
  • AI-Driven Propensities
    Identify leads and accounts most likely to convert with RevSure’s AI-powered propensity scores.
  • Top Conversion Drivers
    Identify conversion drivers such as firmographics, demographics, and engagement to uncover what works.
  • Next-Best Action
    Along with conversion probabilities, receive next-best-action recommendations for each lead and account.
Know More
Deep Funnel Optimization
  • Customized Event-Based Scoring
    Assign customizable scores to key activities like email opens or contract views, ensuring precise lead evaluation.
  • AI-Driven Deep Funnel Insights
    Uncover hidden patterns and key touchpoints with RevSure’s AI, refining conversion paths and boosting marketing ROI.
  • Real-Time CRM & Ad Platform Integration
    Automatically update lead scores in your CRM and ad platforms to enhance targeting and lead prioritization.
Know More
Product

Full Funnel Intelligence

Unified Funnel &
Cohort Intelligence
Funnel Health
Intelligence
Customer
Journey Analysis
AI Funnel Conversion
Attribution
Single View of Active Funnel
Track leads, MQLs, SQLs, and opportunities, identify leakages, and evaluate performance across multiple dimensions.
Funnel Performance
Analyze trends, additions, progression, and leakages across funnel stages using time and performance filters.
Cohort Intelligence
Track cohort progression, uncover leaks, and gain actionable insights on conversions, velocity, and bottlenecks.
Know More
Comprehensive Funnel Health Overview
Track lead volume, conversions, booking potential, and marketing influence across digital channels.
Funnel Stage Analysis
Dive into funnel stages with details on composition, movements, additions, progression, and leakage by value, and volume across time periods.
Conversion Deepdive
Break down stage-by-stage conversions with metrics on contributions and velocity, from the Lead stage to the final stage.
Know More
Advanced Journeys Analysis
Discover promising conversion paths, identify roadblocks, and trace key touchpoints from first engagement to revenue.
Detailed Metrics for Journeys
Discover which activities and campaign types drive deep funnel events like webinars and content downloads.
Impact of Touchpoints
Analyze touchpoint metrics like average interactions, unique leads touched, and touchpoint percentages to optimize campaign engagement.
Know More
AI-Powered Multi-Touch Attribution
Leverage AI to identify campaign contributions and conversion paths across the funnel.
Campaign Contributions to Funnel Stages
Identify top campaigns driving stage conversions, with insights into lead and opportunity influences.
Analyze Effective Conversion Paths
Explore top conversion paths between funnel stages with path diagrams, lead details, and average conversion probabilities.
Know More
Unified FUNNEL & COHORT INTELLIGENCE
  • Single View of Active Funnel
    Track leads, MQLs, SQLs, and opportunities, identify leakages, and evaluate performance across multiple dimensions.
  • Funnel Performance
    Analyze trends, additions, progression, and leakages across funnel stages using time and performance filters.
  • Cohort Intelligence
    Track cohort progression, uncover leaks, and gain actionable insights on conversions, velocity, and bottlenecks.
Know More
Funnel Health Intelligence
  • Comprehensive Funnel Health Overview
    Track lead volume, conversions, booking potential, and marketing influence across digital channels.
  • Funnel Stage Analysis
     Dive into funnel stages with details on composition, movements, additions, progression, and leakage by value, and volume across time periods.
  • Conversion Deepdive
    Break down stage-by-stage conversions with metrics on contributions and velocity, from the Lead stage to the final stage.
Know More
customer journey analysis
  • Advanced Journeys Analysis
    Discover promising conversion paths, identify roadblocks, and trace key touchpoints from first engagement to revenue.
  • Detailed Metrics for Journeys
    Analyze lead journeys with metrics like average cycle time, engagement steps, and lead/ opportunity/ account counts for deeper insights.
  • Impact of Touchpoints
    Analyze touchpoint metrics like average interactions, unique leads touched, and touchpoint percentages to optimize campaign engagement.
Know More
AI Funnel Conversion Attribution
  • AI-Powered Multi-Touch Attribution
    Leverage AI to identify campaign contributions and conversion paths across the funnel.
  • Campaign Contributions to Funnel Stages
    Identify top campaigns driving stage conversions, with insights into lead and opportunity influences.
  • Analyze Effective Conversion Paths
    Explore top conversion paths between funnel stages with path diagrams, lead details, and average conversion probabilities.
Know More

The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion

Download Ebook
Future of Attribution

Purpose-built for the Entire GTM Team

Marketing Leadership
Gain clear insights into pipeline performance, empowering data-driven strategy for growth.
Demand Generation
Drive more qualified leads by tracking conversion metrics and optimizing campaign impact.
Marketing Operations
Accelerate analytics and streamline processes with precise attribution data, boosting cross-team efficiency.
Revenue Operations
Access a comprehensive view of revenue-driving activities to better align sales and marketing efforts.
GTM Finance
Monitor the ROI of marketing initiatives, ensuring optimized budget allocation across campaigns.
Sales Team
Accelerate deal velocity with insights into lead quality and conversion potential, supporting faster closure.

RevSure Plugs into Your Tech Stack like a Pro

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RevSure Plugs into Your
‍Tech Stack like a Pro

Explore All

Get answers in seconds with Generative AI

The Gen AI-powered Reli Dashboard delivers instant access to key metrics and performance insights, consolidating all your data in one unified platform. Say goodbye to tab-hopping and information overload with actionable visuals that turn raw data into clear, easy-to-understand charts.
Implementation & Enablement

Fast-Track Your Success: Go Live with RevSure in Just 5 Weeks

Foundation & Discovery
Set up the foundation by aligning your GTM strategy, systems, and communication.
Data Integration & Validation
Map, validate, and enhance data accuracy through AI-driven insights.
Finalization & Go Live
Customize views, finalize projections, and onboard users for adoption.
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High Performing Marketing Teams Win with RevSure

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
BigID Customer Story - Deciphering the Marketing Funnel
What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?
Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth
Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data
Deciphering the Funnel: How RevSure Transforms Insights for BigID’s Global Operations
Mabl Customer Story: Maximizing Marketing Insights with Full Funnel Visibility
Breakthrough Customer Story: Leveraging RevSure for Enhanced Revenue Insights
SnapLogic Customer Story: RevSure Transforms Lead Tracking with Real-time Insights

No More Random Acts of Marketing

Full Funnel Attribution, Campaign Optimization, Pipeline Prediction & Acceleration – All in One Place.
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