Nasuni, an enterprise hybrid cloud storage company, faced growing challenges in accurately measuring marketing impact, managing attribution, and streamlining quarterly reporting. Nasuni had adopted a sourcing-based model, where marketing was primarily measured on whether it directly created opportunities. However, this approach overlooked the numerous touch points that occur between the first and last interaction, such as emails, webinars, or paid ads, which still play a significant role in guiding buyers through the funnel.
Their previous attribution platform couldn’t capture the full journey or show how marketing efforts were influencing deals over time. As a result, key programs were underrepresented, reporting was incomplete, and marketing impact wasn’t fully visible. RevSure was brought in to address these gaps, and the results were immediate and transformative.
