Customer Success Story

How RevSure.ai and Deep Funnel Optimization Drove Scalable Growth and Enhanced Retention for Agent.ai

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Headquarters

Mountain View, California

Industry

AI & Automation

Company Size

11-50 Employees

Website

agent.ai

Agent.ai is an AI-powered platform that enables businesses to streamline customer interactions through intelligent automation. Despite having an innovative product, Agent.ai needed to improve user acquisition and achieve sustainable retention.

Enter RevSure.ai, whose robust Deep Funnel Optimization (DFO) capabilities promised to refine Agent.ai's entire funnel. Agent.ai integrated offline conversion tracking, dynamic scoring, and Google's machine learning to systematically improve lead volume, quality, and retention.

Agent.ai Wins with RevSure

Enhanced retention through weekly user re-engagement improvements

68%

Weekly visitors growth in one week fueled scalable expansion.

< $1

Cost-per-signup, driven by deeper funnel data.

Deep Funnel Optimization (DFO) in a Nutshell

Deep Funnel Optimization shifts the focus from mere lead generation (i.e., form-fills) to post-form-fill activities—the real indicators of genuine buyer interest. DFO emphasizes:

  • High-Quality Over High-Volume

    Pursuing ever-cheaper leads can become a negative flywheel, wasting marketing and sales resources. DFO targets more qualified leads (over quantity) to maximize conversions.

  • Extended Funnel Tracking

    Instead of stopping at a simple "form submit," DFO tracks deeper actions such as demo scheduling, discovery calls, or advanced "synthetic" signals like machine learning (ML) lead scores and sends these to Google through their (OCI) offline conversion tracking API.

  • Value-Based Conversion Events

    DFO assigns variable, stochastic values (instead of flat amounts) to each event. This delivers richer data back to Google, Meta, and other ad platforms, allowing their algorithms to better optimize for actual revenue outcomes.

  • Offline Conversions & ML Integration

    Sending offline conversion data—especially post-form-fill events—back to advertising platforms. Tools like RevSure, 6sense, and GradientWorks can help manage this process by appending firmographic and technographic data, generating synthetic events, and dynamic lead scoring.

  • Adjusting Custom Goals

    By adding/removing conversion actions from a custom goal, Agent.ai was able to shape and optimize the conversions. For example, it added more goals associated with lifetime value (LTV), such as week-over-week user retention.

"I'm all for AI that makes life easier, but AI alone doesn't fix broken funnels. By pumping deeper signals back into Google Ads, we're finally letting the algorithm optimize for real engagement—like actual usage—instead of just a click."

Sam Mallikarjunan,
General Manager

"By integrating these advanced capabilities, we've helped businesses like Agent.ai go beyond traditional metrics, enabling Google Ads to optimize for meaningful outcomes such as retention, engagement, and revenue growth.

This partnership exemplifies the power of combining Google's machine learning expertise with RevSure.ai's Deep Funnel Optimization to deliver scalable, high-impact results."

Maria Yepez,
Senior Account Strategist- Onboarding

Key Achievements: Jan 20, 2025

1. Scaling Active Users

Jan 20, 2025
Jan 27, 2025
Weekly Active Visitors
Jan 20, 2025
Grew to 312.4K, a 68.32% increase over the previous week.
Jan 27, 2025
421.5K Users
36.23%
Logged-In Users
Jan 20, 2025
29.44K  Users
27.44%
Jan 27, 2025
38.94K  Users
33.44%
User Sign-ups
Jan 20, 2025
24k  Users
31.91%
Jan 27, 2025
32.48K  Users
36.23%
Total Agent Runs
Jan 20, 2025
855.7K  Events
59.28%
Jan 27, 2025
1.12M  Events
30.51%
Weekly Active Agents
Jan 20, 2025
1329
45.09%
Jan 27, 2025
1,883
33.4%

2. Long-Term Cost-Effective User Acquisition

Cost Per Sign-up:
Dropped below $1, thanks to RevSure's DFO module
Sign-ups
Over 134,000
sign-ups
Google Ads "Active Usage" Conversions:
32,825
Agent Runs:
400k+ Agent runs
By prioritizing post-form-fill indicators—like a scheduled demo or advanced synthetic signals—Agent.ai funneled stronger leads, allowing Google Ads to auto-optimize campaigns for real, revenue-driving events rather than meaningless form submissions.

3. Retention Improvements

Agent.ai's weekly retention rates continue to climb due to:

DFO-Focused Onboarding :

Personalized feature walk-throughs and proactive engagement tactics.

Challenges Addressed

Lead Quality vs. Lead Quantity

A newly minted start-up, Agent.ai faced a need to hit million active users. DFO allowed Agent.ai to both grow Weekly Active Visitors (WAVs) while scaling retention.

Deep Funnel Optimization (DFO):

The 'Secret Sauce'Implementing DFO with RevSure.ai

1. Offline Conversions:
RevSure's Deep Funnel Optimization module connected seamlessly to Google Ads pre and post-form-fill actions and fed them back to Google.
‍
2. Funnel Analysis & Continuous Improvement:
‍DFO requires calibration. Through several weekly sprints, Agent.ai refined their scoring logic, ensuring that the model captured real signals of readiness to buy (or convert to a paid plan).
‍
3. Integration with CRM & MAP:
‍Data from HubSpot and Agent.ai flowed into RevSure. That holistic data set enabled more precise scoring and, in turn, better ad targeting. Future improvements will include bringing usage from the Agent.ai online community and from their technical documentation.

"Throughout my many years of experience in the Google Ads space, I've observed that few advertisers fully utilize offline conversion tracking (OCI) to its maximum potential.  

RevSure's innovative approach involved implementing a dynamic scoring system for each key funnel stage (i.e., MQLs, SQLs) based on key metrics that indicate higher value to the business. This enhanced the conversion feedback loop, enabling the bid strategy and algorithm to optimize more efficiently by providing a more accurate representation of each lead's value.  

RevSure's dynamic scoring system and its integration with Google Ads is a unique approach that could be applied to other advertisers seeking to improve Google Ads' understanding of their unique business models."

Tate Boucher | Senior Account Strategist, Onboarding

Conclusion: The Transformative Power of DFO

Agent.ai's partnership with RevSure.ai exemplifies how Deep Funnel Optimization principles—intelligent scoring, offline conversions, synthetic event creation, and consistent real-time feedback—can revolutionize a B2B marketing funnel:

1. Scalable Growth
Weekly Active Visitors (WAVs) soared by 68.32% in one week.
‍
2. Efficient Acquisition:
‍Cost-per-signup fell below $1, with deeper funnel data driving marketing decisions.
‍
3. Enhanced Retention:
‍Weekly improvements in user re-engagement ensured long-term platform loyalty.

With DFO as a driving force, Agent.ai raised its standard for success in the competitive AI market. By shifting the focus from top-of-funnel volume to deeper, more meaningful signals, Agent.ai and RevSure.ai have showcased the future of demand generation: one that values quality over quantity to deliver tangible, lasting business outcomes.

About RevSure

RevSure.ai provides AI-driven revenue optimization and Deep Funnel Optimization solutions, enabling businesses to pinpoint, target, and nurture the highest-value opportunities throughout the funnel. By integrating advanced analytics, offline conversion reporting, and machine learning, RevSure.ai empowers marketing teams to scale their efforts while preserving the quality of leads and improving long-term user engagement.

"It’s not about getting the cheapest leads; it’s about better-quality leads that advance down the funnel. That’s why DFO should be your ‘ride or die’ strategy in demand generation."
Alex Cox | Global VP of GTM

"Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day."

Ryan Shopp | Chief Marketing Officer