March 2025 Product Release: Smarter Insights, Better Attribution, and AI-Powered Engagement

This release includes:

• February'25 Release Highlights
• Twitter (X) Ads Writeback
• Campaign Lift Analysis
• Reli Assist in Marketing Performance Dashboard

February 2025 Release Highlights

• Reli AI Assist now drafts personalized emails based on a lead’s full-funnel journey and past engagements.
• Chat with Reli is available directly on the Prioritization page for quick insights and email drafting.
• LinkedIn Profile Insights help you tailor outreach by analyzing what prospects are posting about.
• Reli Prompt Filtering lets you apply filters with simple text prompts—no manual selection needed.

Check out the previous release here.

Twitter (X) Ads Writeback Now Live

RevSure now supports full integration with your X (formerly Twitter) Ads account. With this enhancement, all X ad interactions are now visible within your contacts’ Journey timelines, providing end-to-end visibility—from first touch to conversion.

The integration also includes support for Twitter’s Conversion API (CAPI), enabling more accurate attribution and deep funnel performance analysis.

How to get started:

Set up your X Writeback conversion rules by navigating to the X Data Source under the Data Hub module.

Campaign Lift Analysis

Understand the real impact of your marketing campaigns with our new Campaign Lift Analysis. Move beyond surface-level metrics and evaluate how each campaign or channel drives movement across funnel stages—regardless of initial lead source or time of entry.

Easily compare lift across all campaigns or zero in on specific ones to identify what’s driving momentum and where to optimize.

Where to find it:

Go to the Marketing Performance dashboard → Incrementality Testing → Campaign Lift Analysis.

Reli Assist in Marketing Performance Dashboard

Reli Assist, RevSure's Generative AI Copilot is now available across all Marketing Performance widgets. Reli provides real-time summaries and actionable insights, helping you interpret complex metrics with ease. Whether you're reviewing campaign performance or channel impact, Reli is here to add context and clarity—so you can make smarter, faster decisions.

Accessing Reli Assist:

Simply click the Reli Assist icon beside the table/chart toggle bar in any Marketing Performance widget.

Stay tuned—more exciting updates coming your way soon. As always, we’re here to help you make the most of your RevSure experience.

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