The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution

The RevSure Blog

AI
January 12, 2026
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Propensity Scoring That Actually Predicts Revenue (Not Just Activity)

Most GTM teams don’t struggle with lead volume—they struggle with prioritization. This post explains why traditional lead scoring fails to predict revenue and how RevSure’s propensity scoring is built to call outcomes early, while there’s still time to act. By separating truly high-propensity leads from the rest, teams can focus sales effort, optimize marketing spend, and proactively control pipeline and revenue.

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