The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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The RevSure Blog

AI
November 6, 2025
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The GTM Planner’s New Copilot: Using AI to Model Scenarios

Most GTM plans still rely on static forecasts that can’t keep pace with shifting markets. This blog explores how AI-powered scenario modeling transforms planning from reporting what happened to simulating what’s next, giving GTM leaders real-time foresight into how spend, campaigns, and resource shifts impact pipeline and revenue.

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Pipeline

Breaking Down Silos: How RevSure Aligns Sales, Marketing, and RevOps

Clay Cozby
GTM Consultant
January 31, 2025
2025-01-31 5:45
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AI-Powered Attribution: The Secret to Winning in B2B SaaS

RevSure Team
January 24, 2025
2025-01-24 4:56
Marketing

Understanding the Attribution Road Trip

Francisco Oller Garcia
Solution Engineer
January 28, 2025
2025-01-28 2:58
Marketing

Comparing Content Marketing Analytics Platforms: Google Analytics, Parse.ly, Chartbeat, Heap, and Kissmetrics

RevSure Team
January 27, 2025
2025-01-27 23:41
AI

Embracing Attribution Models: From Fuzzy Perceptions to AI-Driven Clarity

Harry Hawk
Principal Consultant
January 23, 2025
2025-01-23 9:15
AI

Metrics that Matter and how RevSure's Predictive Intelligence can Help

Daniel Winston J
Product Manager
January 22, 2025
2025-01-22 9:12
Pipeline

Redefining Full-Funnel Attribution: Why It’s the Future of GTM Success

RevSure Team
January 21, 2025
2025-01-21 0:28
Marketing

Transforming Ad Platforms with Deep-Funnel Signals: Leveraging Holistic B2B Marketing Attribution to Drive Better Outcomes

Harry Hawk
Principal Consultant
January 20, 2025
2025-01-20 8:49
Marketing

Building a Scalable Data Infrastructure for Attribution

Shantanu Shrivastava
Principal Engineer
January 17, 2025
2025-01-17 7:27
Pipeline

The Power of Digital Spending on Pipeline Growth

RevSure Team
January 16, 2025
2025-01-16 7:31
Marketing

How to Make Your Marketing Ecosystem Work for You

Francisco Oller Garcia
Solution Engineer
January 15, 2025
2025-01-15 9:13
Marketing

Designing Intuitive Interfaces for Improved Attribution Insights

Vivek Gautam
Principal Product Designer
January 14, 2025
2025-01-14 9:29

No More Random Acts of Marketing

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