As B2B marketing budgets tighten, traditional attribution and backward-looking budgeting methods are no longer enough. Long sales cycles, multi-channel journeys, and delayed revenue make it hard to understand what truly drives pipeline and growth. This blog explains why Marketing Mix Modeling (MMX) is emerging as the future of B2B budgeting, and how platforms like RevSure help GTM leaders allocate spend with clarity, confidence, and revenue impact.
Full funnel attribution, campaign optimization, pipeline prediction & acceleration – all in one place.
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