Christina De Leon, Growth Marketing Leader at Rithum, was managing paid media across five different platforms, Google, LinkedIn, Bing, Reddit, and 6sense, each with disconnected reporting and metrics that didn’t tie back to pipeline or revenue. Her team wasn’t struggling with execution; they were struggling with visibility.
When leadership asked how marketing budget translated into pipeline and bookings, the data lived in silos. Channel metrics didn’t connect to closed revenue. Decisions about what to scale or cut lacked defensible proof. Using RevSure AI, Christina consolidated campaign performance, spend, pipeline contribution, and bookings into one unified revenue view. Instead of optimizing toward platform metrics, her team began optimizing toward actual business outcomes.
With deeper campaign insights, ROAS dashboards, and reallocation recommendations built in partnership with her team, RevSure enabled Rithum to:
- Clearly attribute pipeline and bookings to specific channels and campaigns
- Identify what to scale versus what to cut
- Defend the budget with revenue-backed evidence
- Improve performance with continuous optimization
The result: stronger marketing performance, clearer executive conversations, and a team equipped with the “receipts” to justify growth investment.
Read Christina’s full perspective in her recent LinkedIn post.
Read Christina’s full perspective in her recent LinkedIn post.
