Kristina E., Senior Marketing Operations Manager at Accuris, was looking for an attribution solution that could go beyond credit assignment and truly explain why deals moved through the funnel. Her team needed clarity on which channels actually created opportunities, what factors accelerated deals, and how to adapt models to reflect real buyer behavior.
Using RevSure AI’s Multi-Touch Attribution (MTA) capability, Kristina and her team built flexible models tailored to their unique GTM motion, moving away from rigid, one-size-fits-all frameworks. RevSure enabled them to understand causation rather than correlation, turning attribution into a tool for continuous learning and smarter decisions.
The result: a clear line of sight into what drives the next step in the buyer journey, which channels truly influence opportunity creation, and what levers accelerate deal velocity.
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