Comparing AI-Based Predictive Full Funnel Attribution Solution to Marketing Automation Platforms, such as HubSpot or Marketo, is like comparing icing to cake.  Each can be great alone– but together, they are much more delicious. Or in this case–powerful. 
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A marketing automation platform(MAP) is a software tool that helps businesses automate their marketing tasks and workflows. It is designed to simplify and streamline the process of reaching and engaging with potential and existing customers across multiple channels, such as email, social media, SMS, and more.ring on flying technique. Common MAPs are HubSpot, Marketo, Pardot and Eloqua. 
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Meanwhile, AI-based Full Funnel Attribution Solutions are used to help predict pipeline forecasting, as well as understand areas in an opportunity process to influence the outcomes– through acceleration, predictability and go-to-market ROI. These solutions connect to MAPs, as well as CRMs and other technologies to pull in data points for the machine learned predictive model.  The only AI-based Full Funnel Attribution Solution is RevSure.

Our AI technology recommends the best leads, audiences, and tactics to prioritize based on your funnel and marketing activity data. Optimize your campaigns to increase conversions and maximize ROI from your demand generation investments.