The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Hear It Straight From Our Customers

Karin Stevens
Chief Marketing Officer
“Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us.”
Ryan Shopp
Chief Marketing Officer
“Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day.”
Tom Wentworth
CMO
“With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”
Tom Murtaugh
VP, GTM Operations
“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”
Elizabeth Villarreal
Director, Marketing Automation, Abnormal AI
With RevSure and leveraging their Deanonymization, in the last 5 months, we uncovered more than 31,000 previously anonymous companies and contacts, opportunities hidden in plain sight that our existing tools missed entirely. We can confidently measure and forecast real pipeline growth directly from anonymous visitor signals.
Jennifer Waterland
Director, Growth Marketing EMEA, Nasuni
RevSure gives us real-time visibility into program performance, attribution that actually ties to pipeline and revenue outcomes, insight into which channels and touches move deals forward, and a detailed Journey timeline to map every marketing and sales interaction across the funnel.
Zach Matek
Director, Marketing Operations & Analytics, Saviynt
With RevSure, we've built reporting that reveals what's happening across every stage of the funnel, from unknown visitors to inquiries, MQLs to SQLs, and more importantly, why it's happening. We're now tracking Performance at the campaign level, Conversion rates across all touchpoints, and which content types actually move the needle at each stage.
Arjav(AJ) Patel
Sr. Director of GTM Finance
“One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?”
Daniel Henderson
Head of Digital Marketing
“If you’re skeptical about branding campaigns (like I was), flip the model. And get RevSure AI to help you figure this out. Instead of starting with impressions, RevSure starts with outcomes, meaning leads that progressed to a meeting set and worked backwards.”
Abdallah Al-Hakim
Sr Director of Digital Marketing
“Inside RevSure AI, I look at our digital campaigns from a completely different angle- Not just by spend, not just by lead count. But by which accounts we actually moved and what stages they progressed through. This is what GTM alignment should look like.”
Shreha Jain
Director, Marketing Operations
“RevSure gave us an additional layer of insights. We’re not sitting there doing calculations repeatedly or timestamping numbers to track changes. For example, seeing conversion rates within each stage at a campaign level is now much easier. It's a storytelling tool that will kind of help you relay a message to your stakeholders and really tell us story outside of just presenting numbers.”
Vivien Tsui
Head of Marketing Operations, CaptivateIQ
Last month, we spotted a spike in demo requests being disqualified as spam/junk, well above baseline. Using RevSure AI, we traced the pattern to Google Paid Search, specifically queries with alternate spellings of our brand. Result: reduction in spam/junk leads from paid search.
Tyson Wigfall
Head of Marketing
“Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time.”
Zane Halstead
Head of Marketing Operations
“RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.”
Becca Wilson
Marketing Operations Manager
Our previous tool required an incredible amount of manual work. I had to build and connect all the properties myself, and as a team of one, I just didn’t have the time. Plus, there was no real support structure to rely on. With RevSure, I don’t have to worry; it just works. The engineering and success teams are already on top of things before I even follow up.
Mark Sladden
Revenue Operations Leader
"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

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Marketing ROI & Attribution
What could you accomplish with a single, clear view of your campaign performance? RevSure helps you measure the current and predicted ROI of every campaign, channel, and lead source so you can focus on the tactical mix that yields the largest impact on revenue.
End-to-End Funnel Intelligence
Uncover what’s happening in your marketing and sales funnel, so you know exactly what’s working, how much leakage is occurring, and where to focus resources/budget to win more deals.
Pipeline Predictability
RevSure captures every stage, touchpoint, account, and lead that goes into generating pipeline and delivers you the Al-powered pipeline generation and coverage predictions and recommendations you need to drive predictable revenue.
Pipeline Acceleration
Prioritize leads and accounts based on Al-predicted pipeline and booking conversion propensity so you can accelerate pipeline and revenue.

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter over quarter? Which A/B tests are actually accelerating opportunities?

Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team.

BigID Customer Story - Deciphering the Marketing Funnel

Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.
Read full casestudy

Mabl Customer Story - Maximizing Marketing Insights with Full Funnel Visibility

Zane Halstead shares how Mabl, a Boston-based test automation company, transforms its marketing strategy by adopting RevSure, gaining unparalleled insights into their funnel, and driving data-driven decisions for growth.
Read full casestudy

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