The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution

The value we drive

elevate thought and understanding of RevOps by networking and sharing knowledge.

Help members elevate their thought and understanding of a connected B2B SaaS Revenue Funnel and GTM motion by networking and sharing knowledge.

Contribute to the growth of every member and actively promote Revenue Operations

Contribute to the growth of every member and actively promote Revenue Operations and value of the function in their respective company

Advance the practice of the RevOps operating model in spirit and action

Advance the practice of the RevOps operating model in spirit and action

RevSure.AI believes in being transparent about how we collect and use data. This policy provides information about how and when we use cookies for these purposes. Capitalized terms used in this policy but not defined have the meaning set forth in our Privacy Policy, which also includes additional details about the collection and use of information at RevSure.AI.

What is a cookie?

Cookies are small text files sent by us to your computer or mobile device, which enables RevSure.AI features and functionality. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

To find out more about cookies, visit this site.

Does RevSure.AI use cookies?

Yes. RevSure.AI uses cookies and similar technologies like single-pixel gifs and web beacons. We use both session-based and persistent cookies. RevSure.AI sets and accesses our own cookies on the domains operated by RevSure.AI and its corporate affiliates (collectively, the “Sites”). In addition, we use third party cookies, like Google Analytics.

Some cookies are associated with your account and personal information in order to remember that you are logged in and which workspaces you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and give you a personalized experience that’s consistent with your settings. Cookies also make your interactions faster and more secure.

Categories of Use

Description

Authentication

If you’re signed into our Services, cookies help us show you the right information and personalize your experience.

Security

We use cookies to enable and support our security features, and to help us detect malicious activity.

Preferences, features and services

Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on our Sites more easily. They also provide you with features, insights, and customized content.

Marketing

We may use cookies to help us deliver marketing campaigns and track their performance (e.g., a user visited our Help Center and then made a purchase). Similarly, our partners may use cookies to provide us with information about your interactions with their services, but use of those third-party cookies would be subject to the service provider’s policies.

Performance, Analytics and Research

Cookies help us learn how well our Sites and Services perform. We also use cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our Sites and Services from different devices, such as your work computer or your mobile device.

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in RevSure.AI. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you. When you visit our website, cookies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses.

What can you do if you don’t want cookies to be set or want them to be removed, or if you want to opt out of interest-based targeting?

Some people prefer not to allow cookies, which is why most browsers give you the ability to manage cookies to suit you. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

For other browsers, please consult the documentation that your browser manufacturer provides.

You can opt out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance (http://optout.aboutads.info/). In addition, on your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads.

If you limit the ability of websites and applications to set cookies, you may worsen your overall user experience and/or lose the ability to access the services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information.

Does RevSure.AI respond to Do Not Track Signals?

Our Sites and Services do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to our Sites or Services, and we do not alter any of our data collection and use practices upon receipt of such a signal.

What are B2B Analytics Cookies?

RevSure.AI may use cookies that help identify business visitors to our website for B2B revenue intelligence purposes. These cookies fall under a category called “B2B Analytics (Service Provider)”.These cookies help us understand which companies visit our website so we can better analyze business interest in our services. The data collected is used strictly for analytics and revenue intelligence purposes and is not used for advertising or behavioral targeting. RevSure.AI processes this data as a service provider.The following cookies may be used for this purpose:

  • RevSure (_rs_vid) – Category: B2B Analytics (Service Provider). Duration: up to 12 months. Purpose: Identifies company-level website visitors to support B2B revenue intelligence and analytics.
  • RevSure (_rs_session) – Category: B2B Analytics (Service Provider). Duration: session-based. Purpose: Maintains session-level analytics used to understand business visitor engagement.
How can visitors opt out of B2B analytics cookies?

Visitors may manage their preferences regarding B2B analytics cookies in several ways:

  • Manage Cookie Preferences: Our cookie banner includes a “Manage Cookie Preferences” option that allows visitors to opt out of B2B analytics cookies.
  • Browser Controls: Most browsers allow users to control or block cookies through their browser settings.
  • Do Not Track Signals: Where technically feasible, RevSure.AI honors Do Not Track (DNT) signals from browsers.
  • Global Privacy Control: RevSure.AI may recognize and honor Global Privacy Control (GPC) signals where applicable.
  • Direct Opt-Out Request: Visitors may also request that B2B analytics tracking be disabled by contacting us at privacy@revsure.ai.

Disabling these cookies may limit certain analytics capabilities but will not affect the basic functionality of our website.