Capture Out-of-Home (OOH) Activities

RevSure strategies for managing OOH attribution and reporting include:

• MAID tracking data is pulled into our Multi-Touch Attribution (MTA) views and dashboards using data from Data Location Vendors and OOH agencies.
• Incrementality testing (pre/post analysis) using geo-filtered data within RevSure.
• Tracking the impact of ongoing OOH motions using Market Mix Modeling (MMX), which is the gold standard.

MAID-based attribution, geo-filtered lift tests, and MMX are just three of the many ways RevSure delivers actionable insights for OOH motions.

Working with Data Location Vendors / OOH Agencies

• Ad Placement & Geofencing: We can incorporate MAID tracking data into RevSure.
• First Party Pixel: Our first-party pixel tracks all visits to the site, including ad-specific landing pages.
• Fusion Tracking: RevSure can link the MAID tracking data to our first-party pixel to correctly attribute site visits to OOH ads. Typically, tracking is done at the DMA level.
• Deanonymization: Our multi-stage deanonymization adds further insights to OOH by revealing people and accounts who have engaged with the OOH campaigns before they convert, helping monitor the quality of OOH traffic.
• Cookieless Tracking & Browser Fingerprinting: In addition to our first-party pixel, RevSure supports cookieless tracking, cross-platform tracking, and more.

Incrementality Testing (Pre/Post Analysis)

• Geo-Filters: RevSure is aware of the geo-filters used in your CRM or MAP.
• City / Date: Using city-level or state-level geo-filters, we can identify each DMA where OOH ads are running.
• Statistical Lift: Our pre and post-analysis determines if there is a statistically significant lift in the areas where the OOH ads are running.

Market Mix Modeling (MMX) with AI & Machine Learning

• Full Impact: MMX integrates OOH and digital inputs into a single statistical model that captures lagged and interaction effects.
• ROI & Booking: MMX estimates OOH’s real contribution to the pipeline and ROI, allowing you to compare channels apples-to-apples and optimize spend.
• Cross-Channel Impact: MMX shows OOH’s full impact, including how it increases efficiency for other channels like search, events, and more.