G2 Comparison Report 2025: RevSure vs HockeyStack & The New Standard for Full Funnel Intelligence

In 2025, the conversation around marketing attribution has fundamentally changed. Teams no longer ask “Who touched the deal?” They ask, “What will drive the next one?”

That shift defines the difference between RevSure and HockeyStack. Both platforms help marketers understand influence and pipeline impact. But G2’s Fall 2025 data shows that RevSure has stepped beyond reporting to deliver AI-powered forecasting and predictive visibility, while HockeyStack remains anchored in traditional web and ad analytics. The result is a clear distinction: HockeyStack tracks engagement; RevSure translates it into revenue foresight.

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Usability and Adoption

Both platforms are easy to use and well-loved by marketers. Yet the differentiator is depth of partnership. RevSure’s perfect scores across support, product direction, and business partnership reflect its position as a strategic ally for GTM teams, not just a tool vendor.

While HockeyStack earns praise for simplicity, its focus remains surface-level analytics (traffic, touchpoints, and funnel visuals). RevSure pairs similar ease with enterprise-grade data modeling, a crucial advantage for companies operating multi-channel go-to-market motions.

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ROI and Implementation Speed

ROI speed is where RevSure’s automation pays off. Its AI-assisted setup process maps CRM and ad data within weeks, allowing revenue insights to start flowing almost immediately. HockeyStack’s slightly longer ROI cycle (8 months) stems from its focus on marketing data rather than full-funnel alignment with sales and RevOps.

That one-month difference translates to faster pipeline correction, earlier budget reallocation, and a shorter path to demonstrating marketing’s revenue impact.

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Attribution Performance

HockeyStack built its reputation on intuitive multi-touch attribution for digital campaigns, and its parity with RevSure on MTA (98 %) underscores its credibility. But the story changes beyond web analytics. RevSure extends its framework into pipeline and forecast models, mapping touchpoints to conversion velocity and deal readiness.

That’s why RevSure edges ahead in brand optimization and campaign stickiness, areas that measure not just engagement but lasting influence on pipeline health.

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Predictive Analytics and Revenue Foresight

Predictive intelligence is the frontier where RevSure redefines attribution. Its models learn from conversion patterns and pipeline stages to forecast deal closure likelihoods and identify revenue risks before they surface.

HockeyStack’s strength lies in diagnostic analytics: what worked and why. RevSure goes further, answering “what next?” By layering AI propensity models on top of funnel data, RevSure transforms measurement into momentum.

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Channel and Integration Breadth

HockeyStack is a favorite for teams heavily invested in web and ad data, offering clean interfaces and quick connections to Google Ads and LinkedIn. RevSure’s 99 % integration rating, however, signals enterprise readiness, with native connectors to Salesforce, HubSpot, Marketo, LinkedIn CAPI, Snowflake, and BigQuery.

That ecosystem breadth is critical for RevOps leaders seeking a single source of truth across marketing, sales, and finance. Where HockeyStack visualizes channel performance, RevSure governs it end-to-end, tracking impact from impression to invoice.

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Product Direction and Customer Partnership

RevSure and HockeyStack both boast exceptional customer satisfaction scores, but their approaches to innovation diverge.

• HockeyStack favors speed and simplicity, delivering fast UI iterations and visual clarity for marketers who value lightweight tools.
• RevSure focuses on depth and alignment, embedding AI throughout the revenue stack to enable forecasting and operational decision-making.

The numbers tell the story: RevSure’s 100 % positive product direction score and perfect support rating reflect a mature, customer-centric innovation cycle. HockeyStack follows closely, but RevSure’s enterprise-grade focus has earned it the trust of cross-functional teams beyond marketing.

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Why Predictive Edge Matters

HockeyStack provides clarity, RevSure delivers confidence. In a world where marketing budgets face scrutiny and sales cycles lengthen, the ability to project pipeline and revenue readiness has become a strategic advantage.

RevSure’s AI framework connects attribution signals to forecasting models, bridging the gap between performance measurement and revenue prediction. This is why its customers report higher accuracy in QBR forecasting and budget allocation; they don’t just see what worked; they know what to do next.

HockeyStack remains excellent for marketing analytics teams seeking clarity and simplicity. But RevSure now serves as the nerve center for full-funnel AI revenue intelligence.

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Customer Trust and Support

Perfect scores in support and partnership aren’t coincidental; they reflect RevSure’s co-ownership approach to customer success. Each implementation includes strategic enablement sessions focused on forecasting accuracy and signal calibration, not just feature training.

HockeyStack maintains excellent service standards, but RevSure’s enterprise support model, combining RevOps consulting with data engineering advisory, has made it a trusted growth partner for global teams.

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The Bigger Picture: A Market in Transition

G2’s Fall 2025 report captures a broader industry shift. HockeyStack symbolizes the era of clean, accessible marketing analytics, a gateway for teams modernizing their measurement stack. RevSure represents the next era: agentic, AI-driven revenue intelligence that bridges marketing, sales, and finance to create a continuous learning loop.

The data summarizes that evolution:

• Both platforms achieve > 90 % user satisfaction.
• Both excel in multi-touch attribution.
• But only RevSure adds predictive and AI context that turns analysis into autonomous execution.

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Key Takeaways for GTM Leaders

1. Predictive Edge: RevSure’s 87 % predictive analytics rating vs 78 % for HockeyStack demonstrates real-time forecasting capability.
2. Faster ROI: Seven-month ROI cycle versus eight months translates to quicker budget efficiency.
3. Full-Funnel Integration: 99 % integration satisfaction vs 94 % means RevSure fits enterprise stacks without custom middleware.
4. Customer Confidence: 100 % support and product direction scores reinforce RevSure’s position as a category leader.
5. Actionable Insights: While HockeyStack visualizes data, RevSure uses AI to act on it; recommending next best moves to optimize pipeline and revenue.

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The Verdict

The G2 Comparison Report 2025 tells a story of two strong players at different stages of evolution. HockeyStack remains an excellent analytics platform for modern marketers who value speed and simplicity. But RevSure has evolved the category entirely, from data visualization to revenue intelligence, from insight to action.

It’s not just the numbers that set RevSure apart; it’s the philosophy: attribution is no longer about credit; it’s about certainty. RevSure delivers that certainty by turning every signal into a revenue prediction and every prediction into a plan of action.