Out of Stealth and Into SaaStr 2022: The RevSure Launch Story

We Didn't Just Launch. We Launched at SaaStr.

After 10 months in stealth, 12+ design partners, and countless hours of build-measure-learn cycles, RevSure made its public debut—on the biggest SaaS stage: SaaStr 2022. We’re not aware of any other company that chose SaaStr as their launchpad straight out of stealth. We did. And we did it with conviction.

“Courage is the commitment to begin without any guarantee of success.”– Johann Wolfgang von Goethe

Our bold decision was driven by two clear goals:

• Introduce the world to RevSure—the platform solving the full-funnel visibility problem across Marketing, SDR/BDR, and Sales.
• Let ICPs experience the product first-hand—live demos at our booth, guided by the very team that built it.

And the results? More interest than we imagined. Real conversations. Follow-up meetings. Qualified prospects. And feedback that affirmed we were building what the GTM world needed.

The Revenue Buzz vs. Revenue Reality

“Revenue” is the hottest word in SaaS right now. Everyone’s attaching it to their messaging. But few can back it with product substance. We didn’t just say “AI-powered revenue intelligence”—we let leaders see it, click through it, and validate it live.

Naturally, we hit some rookie snags in the first hour of booth management (first-time exhibitor problems), but quick thinking and solid support from SaaStr and our advisors helped us reset fast. And then something interesting happened…

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We Heard the Same Pain, Again and Again

CROs, CMOs, RevOps leaders, all echoed the same theme: “I can’t see my funnel clearly from start to revenue.”

Sure, every team has their metrics. But:

• Website → MQL → SQL → Opportunity → Win
• …is a broken journey across disjointed tools, spreadsheets, and dashboards.

Funnel metrics alone don’t tell a story. Only when stitched together, contextually and chronologically, do they produce insights. That’s what we built RevSure for.

Seeing Is Believing: What People Said About RevSure

When leaders saw our product live, they said:

• “This is like Google Analytics for the full funnel.”
• “Oh—you’re like Clari for Marketing.”
• “Feels like Anaplan for the pipeline.”

Not bad comparisons to hear on Day 1. But our goal was never to be a copy. It was to build the connective tissue that’s missing in every GTM function: True, actionable visibility from first touch to closed-won.

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It's 2022. Why Are We Still Scrambling for Board Decks?

Despite decades of MarTech and SalesTech evolution, we’re still stuck in a familiar loop:

• Prepping for MBRs and QBRs = chaos
• Hours (or days) of reconciling numbers across teams
• Data disputes in front of leadership or the board
• One source says X. Another says Y. Alignment is missing.

This isn’t a people problem. It’s a systems problem. Every GTM, Ops, and Finance team deserves a shared, real-time source of truth, not Google Sheets stitched together the night before.

Marketers Deserve a Clari, Too

Marketers are still guessing which campaigns, segments, or content pieces move the needle. They don’t need more vanity metrics. They need:

• Attribution that ties to pipeline
• Cohort analysis from lead to win
• Campaign-level impact on deal quality and velocity
• Intelligence on what to do next to hit revenue targets

That’s what RevSure delivers. No more “awareness metrics.” Just real revenue insights.

Pipeline Isn’t a Number. It’s a Narrative.

What we learned at SaaStr:

• Demo-to-deal conversion matters more than demo count
• BDR effectiveness depends on clear ICP definitions and real-time prioritization
• Pipeline health must be tracked early, not just once it's generated
• Revenue predictability needs coverage + quality, not just volume

We don’t just forecast how the river will flow, we track the iceberg upstream to predict the flood or drought ahead.

Pipeline Isn’t a Number. It’s a Narrative.

What we learned at SaaStr:

• Demo-to-deal conversion matters more than demo count
• BDR effectiveness depends on clear ICP definitions and real-time prioritization
• Pipeline health must be tracked early, not just once it's generated
• Revenue predictability needs coverage + quality, not just volume

We don’t just forecast how the river will flow, we track the iceberg upstream to predict the flood or drought ahead.

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What We’re Building at RevSure

We’re not just creating a dashboard. We’re building:

• An observability layer across the full funnel
• A real-time intelligence platform for GTM teams
• A revenue engine that alerts you before deals fall off
• Tools to help Marketing, SDRs, Sales, and CS speak the same language, revenue

And we’re just getting started.

Final Thoughts: The Butterfly Effect Is Real

Every dollar of revenue starts as a single click, visit, or lead. What happens next is shaped by hundreds of touchpoints. Most companies look downstream and ask: “How do we close faster?”

At RevSure, we look upstream and ask: “What happened earlier that tells us whether we’ll close at all?” That’s the power of full-funnel intelligence. That’s what we launched at SaaStr. And that’s what we’ll continue building.