Comparing AI-Based Predictive Full Funnel Attribution Solutions to Account-Based Marketing Solutions is actually very difficult, because the two platforms aren’t meant to do the same thing.  In reality, they can work together to build a stronger, more data-focused marketing strategy. 

ABM (Account-Based Marketing) platforms enable organizations to implement and manage account-based marketing campaigns, focusing on specific accounts instead of broad-based marketing. These platforms help with account identification and selection, personalization and targeting, multi-channel engagement as well as reporting on those specific accounts. 

Meanwhile, AI-based Full Funnel Attribution Solutions are used to help predict pipeline forecasting, as well as understand areas in an opportunity process to influence the outcomes– through acceleration, predictability and go-to-market ROI. These solutions can also pull in account information, helping to prioritize with sales teams based on likelihood of converting. The only AI-based Full Funnel Attribution Solution is RevSure.

Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.