Product Update July 2024: Marketing Mix, Account Engagement Trends, New Filters & More

Ready to explore? Let's dive in. This release covers:

1. Highlights of Our Latest Feature Rollout
2. New Marketing Mix Modeling Module
3. Account Engagement Trends
4. New Filters & Enhancements
5. Integrations with Rollworks & Google Analytics

Highlights of Our Latest Feature Rollout

In case you didn't see, when we did our May 2024 product update, we introduced several key features, including:

• ‍Marketing Performance Dashboard: These no-code, DIY Business Intelligence widgets allow users to track KPIs and campaign metrics effortlessly, providing customizable reporting without any technical support.

• Enhanced Reli Gen AI Chatbot: Now featuring a Reli Dashboard for real-time insights, this upgrade improves user interaction and data accessibility.

• Pipeline Analytics: This feature offers precise tracking and visualization of pipeline trends, enabling better decision-making and strategic planning.

• Expanded Ecosystem: Integrations with G2, Sendoso, and 6Sense were announced, providing comprehensive tools for improving ROI and campaign effectiveness.

Marketing Mix Modeling

RevSure's newly launched Marketing Mix Modeling capability helps you understand channel contributions to pipeline and bookings using AI to improve ROI.

• Channel Performance Visualization: Visualize the baseline and channel contributions to your pipeline and bookings, track overall performance, and analyze spending, campaigns, impressions, and ROI.

• Strategic Insights: By carefully analyzing your marketing spending, macroeconomic factors, channel contributions, and other key performance indicators, RevSure identifies the most effective channels. This analysis enhances your Marketing Mix, helping you optimize strategies and maximize returns.

For more details, visit the RevSure Marketing Mix Modeling page.

Account Engagement Trends

Who’s showing you the most love? Spot the hottest accounts in your funnel with engagement trends on RevSure.

With our new engagement trends feature, you can identify which accounts are the rockstars of your funnel. Track weekly, monthly, or quarterly trends in campaign touches, activities, visitors, leads, and opportunities for each account. Find out who’s visiting your website, interacting with your campaigns, and ready to be nurtured into a sale!

You can find account engagement trends in the Account Prioritization Page’s ‘View Trend’ icon above the Accounts List Table.

New Filters & Enhancements

Our filters just got an upgrade! Now, you can fine-tune your data with AND and OR conditions and custom operations like 'starts with,' 'ends with,' 'contains,' ‘greater than,’ ‘less than,’ 'is positive,' and 'is negative.'

These enhancements are designed to meet your complex querying needs and deliver pinpoint accuracy in reporting. More power to your dashboards!

New Integrations

Two new integrations are here to turbocharge your ABM insights and campaign performance tracking:

Integrate RevSure with RollWorks ABM to streamline targeting your ICP accounts. With detailed analytics and insights into ad performance, audience segments, and content delivery, you can engage high-value accounts more effectively and boost conversion rates.

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RevSure with Google Analytics come together to help you gain insights into your audience, traffic sources, and user behavior. This helps you understand preferences, enhance user experience, and track conversion rates more effectively.

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We can't wait to see how these new features transform your marketing operations.

Got questions? Let's connect.

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